Your Christmas Light Business | Systems, Marketing, Pricing, Make Money, Start a Business

8. Should You Lease or Sell Christmas Lights To Your Customers?

22 min ¡ I gür
episode 8. Should You Lease or Sell Christmas Lights To Your Customers? cover

Beskrivelse

One of the biggest decisions Christmas lighting companies make is whether to lease their lights to customers or sell them outright. While both models can work, they create very different businesses. In this episode, Cory breaks down the pros and cons of leasing versus selling Christmas lights, including customer retention, pricing, storage, inventory management, callbacks, renewals, and long-term business growth. If you've ever wondered which model is best for your Christmas lighting business, this episode will help you think through the decision and determine which approach aligns best with your goals. In This Episode * The difference between leasing and selling Christmas lights * Why some companies choose to sell their lights * Why other companies lease and maintain ownership * Customer retention and renewal considerations * Storage and inventory management * Service calls, warranties, and callbacks * Pricing challenges and customer expectations * Repurposing inventory when customers cancel * The hidden costs of both business models * Choosing the right model for your company 📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts [https://podcasts.apple.com/us/podcast/your-christmas-light-business-systems-marketing-pricing/id1896767946?utm_source=chatgpt.com]

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Alle episoder

8 Episoder

episode 8. Should You Lease or Sell Christmas Lights To Your Customers? cover

8. Should You Lease or Sell Christmas Lights To Your Customers?

One of the biggest decisions Christmas lighting companies make is whether to lease their lights to customers or sell them outright. While both models can work, they create very different businesses. In this episode, Cory breaks down the pros and cons of leasing versus selling Christmas lights, including customer retention, pricing, storage, inventory management, callbacks, renewals, and long-term business growth. If you've ever wondered which model is best for your Christmas lighting business, this episode will help you think through the decision and determine which approach aligns best with your goals. In This Episode * The difference between leasing and selling Christmas lights * Why some companies choose to sell their lights * Why other companies lease and maintain ownership * Customer retention and renewal considerations * Storage and inventory management * Service calls, warranties, and callbacks * Pricing challenges and customer expectations * Repurposing inventory when customers cancel * The hidden costs of both business models * Choosing the right model for your company 📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts [https://podcasts.apple.com/us/podcast/your-christmas-light-business-systems-marketing-pricing/id1896767946?utm_source=chatgpt.com]

I gĂĽr22 min
episode 7. How to Prepare For Christmas Light Season During Summer cover

7. How to Prepare For Christmas Light Season During Summer

This episode is a little different. Instead of covering a specific topic, Cory pulls back the curtain and shares what's been happening inside the business during the month of May and how Paradise Lights is preparing for the upcoming Christmas season. From family vacation and business lessons learned while being away, to residential renewals, commercial contract follow-ups, inventory organization, warehouse prep, product maintenance, content creation, and getting customer materials ready for the season ahead, this episode is a real-world look at what happens behind the scenes long before the first Christmas lights go up. If you've ever wondered what successful Christmas lighting companies are doing during the slow season, this episode is for you. In This Episode * Lessons learned from taking time away from the business * Following up on residential renewals * Commercial contract follow-up and unsigned agreements * Organizing wreaths, garland, bows, and inventory * Throwing away damaged or outdated product * Preparing customer tubs for the upcoming season * Creating tubs for new customers * Product maintenance and repairs * Content creation and batching marketing materials * Why the off-season is where successful Christmas seasons begin 📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts [https://podcasts.apple.com/us/podcast/your-christmas-light-business-systems-marketing-pricing/id1896767946?utm_source=chatgpt.com]

6. juli 202616 min
episode 6. Why Most Christmas Light Side Hustles Never Grow cover

6. Why Most Christmas Light Side Hustles Never Grow

A lot of successful Christmas light companies start as side hustles. In fact, that's exactly how many business owners get their start. But at some point, if you want premium customers, better employees, higher pricing, and real business growth, you have to stop operating like it's just extra money. In this episode, Cory talks about the advantages of starting small, why the side hustle model works in the beginning, and where it starts holding business owners back. From underpricing jobs and weak systems to burnout and poor customer communication, we break down some of the biggest reasons Christmas light companies struggle to grow. Whether you're just getting started or you've been stuck at the same level for years, this episode will help you identify what's holding your business back and what steps you can take to start building a real company.   📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts [https://podcasts.apple.com/us/podcast/your-christmas-light-business-systems-marketing-pricing/id1896767946?utm_source=chatgpt.com]

29. juni 202622 min
episode 5. Things Every Christmas Light Installer Should Do After Takedown cover

5. Things Every Christmas Light Installer Should Do After Takedown

Ever get done with Christmas light takedowns and wonder what you’re even supposed to focus on next? Feel like every season turns chaotic because things never fully get organized after Christmas? Want to stay busier year-round and avoid starting every season behind? In this episode, I’m breaking down my list of things every Christmas light installer should be doing after takedown season ends if they want to stay more organized, reduce stress, and build a more profitable lighting business long-term. I talk about following up with customers, organizing inventory and decor while everything is still fresh, and how smart companies start preparing for next season way earlier than most people realize. I also share some thoughts on greenery, bows, damaged product, customer retention, landscape lighting, and staying busy year-round after Christmas season ends. If you’re in the Christmas lighting industry and want smoother seasons, better systems, and less chaos moving forward, this episode should help you out. Resources and Links Mentioned 📘 Facebook Community https://www.facebook.com/share/g/17QdjcUZJr/ [https://www.facebook.com/share/g/17QdjcUZJr/] 🎥 TikTok https://www.tiktok.com/@c0ry.adams [https://www.tiktok.com/@c0ry.adams] 📸 Instagram https://www.instagram.com/c0ryadams [https://www.instagram.com/c0ryadams] ▶️ YouTube https://youtube.com/@yourlightingbusiness [https://youtube.com/@yourlightingbusiness] 🎙 Related Episodes How I Started My Christmas Lighting Business From Scratch 3 Things I’d Do Differently Starting a Christmas Light Business

22. juni 202621 min
episode 4. Residential vs Commercial Christmas Lighting: Pros and Cons cover

4. Residential vs Commercial Christmas Lighting: Pros and Cons

In this episode, Cory breaks down the real pros and cons of residential vs commercial Christmas lighting based on real-world experience in the industry. From pricing, scheduling chaos, and customer expectations to property managers, callbacks, cash flow, and upsell opportunities, this episode dives into what each side of the business actually looks like behind the scenes. If you’ve ever wondered whether you should focus more on residential installs, chase larger commercial properties, or try to balance both, this episode will help you better understand the advantages, challenges, and long-term opportunities that come with each model. 📲 Connect with Cory Adams: TikTok: Your Christmas Lighting Business Facebook Group [https://www.facebook.com/share/g/1B9AmpimKt/?utm_source=chatgpt.com] Podcast: Your Lighting Business on Apple Podcasts [https://podcasts.apple.com/us/podcast/your-christmas-light-business-systems-marketing-pricing/id1896767946?utm_source=chatgpt.com]

15. juni 202625 min