1of10 Podcast

He Quit His *Dream* Job To Go Full-Time On YouTube (1.3m Subs)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Meet Matty. The co-founder of one of YouTube's biggest personal brand channels. He and his brother, Mike were once years into studies, on the path to becoming Doctors. They started a YouTube channel together as a creative outlet. That channel became their passion, led to them quitting their studies and now sits at over 1.3 million subscribers. Today Matty shares his journey, the story behind their most viral videos and how people can grow on YouTube in 2026. Get the Chrome extension: https://chromewebstore.google.com/det... Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Guests Socials YouTube: / @mikeandmatty Instagram: / mattygrov Website: https://mikeandmatty.com/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:49 Who Is Matty? 02:08 From Doctor To YouTuber 04:55 Matty's Viral Videos 07:47 How Matty Was Early On YouTube 10:43 How To Ideate Million View Vids 15:36 How To Research YouTube 17:08 Where To Find Inspiration 19:30 From 250k - 500k 20:53 When To Hire 24:05 How They Found Their Niche 27:15 Building Systems 29:10 Building Revenue Streams 32:47 Quitting As A Doctor 40:27 Using AI For YouTube 41:43 Final Piece of Advice

YouTube Shorts Genius: How To ACTUALLY Go Viral (steal this)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFqYkR4U3FRQkJuVmRQNGxUM0I5bmc0Z2xGQXxBQ3Jtc0ttX0J4MENuaWZUX29UWWRoWWlSSjk4S0stb2s5Mzc2ODZJZUJGM2RxTUUwVWxQZHYweTd6RUU2WnZaYlN6TEJabmVULV9MV09YV1NhVzVFNDFjZE5PeGl1M0xiTkhES3VqOVYzV1Vxbi13cXhXc3dkNA&q=https%3A%2F%2F1of10.com%2Faffiliate%2Fpodcast%2F&v=fbxtqdYFdsc] Book a call with us: https://1of10.com/strategy [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHBwR1Y3VXNLWHlHNDZtTU1UcTV6Zjl4czRmZ3xBQ3Jtc0tsREYwcHM1TEpsMFhwY2NVVzN4Y1Z1RFB3emtYYUg3VjBkS01WSnhQalVWNDdvVVkxaG0xVExsRjdvRXBaNTdYWlVYUnlTd090M0dELWJwLVY1Z3ROVDAyRkk3N2hBYjJ4MVU0cmtQbU1rWlRrdldzWQ&q=https%3A%2F%2F1of10.com%2Fstrategy&v=fbxtqdYFdsc] John Scott is one of the leading YouTube Shorts experts in the world. He's generated hundreds of millions of views, has individual Shorts over 50 million and works with hundreds of aspiring creators. In this episode he breaks down how he finds viral Shorts ideas, how to find the niche that suits you and so much more. Get the Chrome extension: https://chromewebstore.google.com/det... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXBWOFpvdnVnRzgtNjJNZmZJT1E2b19HVEl4QXxBQ3Jtc0tubXZqRDEwWnVxdmlBZ1V4c29sLXQtWG5Fb3ZaT0R5blZFYWtqZTB2OFZNcnIxLU04ZXAxRE5HYnBhLXRRYTFUR3RYbzJIZnhRWFBJbzlDLWhnYVpaMWVRYV9sTEdHUExhWDRXSGFjWDNDUnB4UGJ4aw&q=https%3A%2F%2Fchromewebstore.google.com%2Fdetail%2F1of10com-optimization-too%2Fgkfdnmclhbgbidnpmimfdobgjpeblckn&v=fbxtqdYFdsc] Check out the 1of10 newsletter: https://1of10.com/newsletter [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFFqdlgyeGFoVV9fbjhuQWxEcW14Mnlvc2hOZ3xBQ3Jtc0tsZVRwTGlVN1Z5WHdpUlhpbDYxR3Nua2gtcUY5ZGc1c1pFREh4XzY5S0dvOWMyUFkyODZJbjNVR2JKQmM5OTA1SWZvSFFyNG9yVjJicFNWa1lTeUtITHI0MlBFVTNfVkM0QzlUMG96dC1IUEJLcTlnbw&q=https%3A%2F%2F1of10.com%2Fnewsletter&v=fbxtqdYFdsc] Check out the 1of10 blog: https://1of10.com/blog/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUpTTkVYT0VuOW5KLWJTNkNSR2dwUy1EODBzd3xBQ3Jtc0ttTFBoaDVmQWF0Y2pBczVEdDg2SUltN3NtalJxREp3Rk53SU0tdHFLUkhpYUg3clZEakJ6NXc4a3JQbWxsZ0FIX0ozZEdJRFpCdWRVZnhYVS0wODhVbkJuTzByM1R1aXdwenVhTTZvLVBWODdNUG1GRQ&q=https%3A%2F%2F1of10.com%2Fblog%2F&v=fbxtqdYFdsc] Guests Socials YouTube:    / @heyjohnscott   [https://www.youtube.com/channel/UClBWUacoEffhFMKMNn7u8cg] Instagram:   / heyjohnscott   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmF1OEs5OWFBYzUweDJJeG5DY1paNWxudUtqQXxBQ3Jtc0trOUJSNDZKLW9uMDlndU5jSHhlRGRWeUUxMFBveGlWYXVXZUFoaGlKdXNVSFFZZnlZTUdQUHRYR0pDVXMxYm5SVHFkZ0ROcnlUWTFla2RqRjZfUHBfX1hvZGxZQ3pDNW1HUVQzQlg4MzVWWkJBQmlaRQ&q=https%3A%2F%2Fwww.instagram.com%2Fheyjohnscott%2F&v=fbxtqdYFdsc] Follow Us on Twitter: https://x.com/1of10media [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHc0c1d3bDhwM19waDduaTE5NG5ZaWx4cjljUXxBQ3Jtc0trZndmUFMyYnpsSVA2aVFuZF9kMGVsUnJ3aEdxUFcxQl9oZHlqVU9oN0ZENGE1cUt2VDh0VThPS2UweG50TlRTOWxkUC1mOWZRelJjazNHVGlvVkdmN1dKMDVIWUJZakVXMlNnNTFzQWthUVhiWlRKOA&q=https%3A%2F%2Fx.com%2F1of10media&v=fbxtqdYFdsc] Follow me on Twitter: https://x.com/richard_YTS [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHU3cTVuR0RnWWJqMzdQeEVHYlB4bE9sdk04UXxBQ3Jtc0tuZTRlM2tlSmg4TG1oUFdGVmlmUzJCRUtyWmtxUzFybjNYNy1aOWNYbjN5dW9XVkE5WUdwLXdVcFhxWXdXRU81TlFyNndUMXFGbzd3bGMwU29ZYWcydTlCcVlfQVF0NHp5a2ZNVktFU0JOWkR4RzZERQ&q=https%3A%2F%2Fx.com%2Frichard_YTS&v=fbxtqdYFdsc] Listen on Spotify: https://open.spotify.com/show/4z9KeRG... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGtzOVptMTZIVXktcER0LXBtYkdNVXBHWXN3d3xBQ3Jtc0ttcXRrYW1sODVWeEYxUkNEV2FyblV6RTJYaVh3aDNSbGc4TnhMbmozanlUUEJrZGt6b2JWMXhZcmt1WGJhcXpRVTloZjQ1T1hkYTA4ZjlKVjNvak5oR0dDMm9lSEt5dnQ1b0NJa3ZaM0VaYm9kbmpqUQ&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4z9KeRGFT8DeT1zKDGJrOJ&v=fbxtqdYFdsc] Listen on Apple: https://podcasts.apple.com/us/podcast... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazNjWThKeU5WVm5UYVU5SnBFa0lqYkk0U0NFQXxBQ3Jtc0tsdkhCQV9JT1ZUeU1vRU1uT1lRUWV5S2sweHBOTkFLX0pLLVpJcEJOdHJkWmlRcE8tYnJTTVlsT1l6aHVIUHMwLThmcWo5SC0weHZBWXdKVkJONDhLZkJULWVBWWJaUkxXRjVwTUlmLVZCcVJhQktKRQ&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2F1of10-podcast%2Fid1870599992&v=fbxtqdYFdsc] Chapters 00:00 [https://www.youtube.com/watch?v=fbxtqdYFdsc] Intro 00:56 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=56s] Who Is John Scott? 01:39 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=99s] How To Go Viral in 2026 03:42 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=222s] How To Ideate Viral Shorts 11:05 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=665s] Thoughts on AI Slop 13:16 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=796s] John’s 62m View Short 16:22 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=982s] How Long Using Blender Takes 19:10 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1150s] How To Find Your Niche 21:58 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1318s] 1of10 Analysis 27:19 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1639s] The Psychology of Shorts 32:06 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1926s] Shorts vs Long Form 34:32 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=2072s] One Trait All YouTubers Have

The Hidden YouTube System That Makes Millionaires (No, Seriously)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @realmattgray LinkedIn: https://www.linkedin.com/in/mattgray1/ X: https://x.com/matt_gray_ Chapters 00:00 Intro 01:12 Who Is Matt Gray 02:12 How To Build Content Machines 05:33 How To Build Business Funnels 07:01 How Matt Uses 1of10 09:05 How Matt Uses Claude Code For Content 11:20 Turning YouTube Content To Instagram 13:00 Other AI Tools 14:23 How To Build Systems 17:37 How Matt Helps Founders 22:08 How To 20x Your Growth 25:07 Best Platform For Conversion 29:33 Smaller vs Larger Audience 32:10 Highest Converting YouTube Content 33:58 Best Instagram & LinkedIn Content 37:00 How Busy Founders Should Make Content 40:24 How To Automate Content 43:53 Growing Personal Brand In 2026

The Only Video You Need To Grow On Youtube Fast

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials X: https://x.com/vexian YouTube: @thevexeffect Chapters 00:00 Intro 01:20 Who Is Vex 02:02 Vex’s Biggest Win 07:35 Thumbnail Ideation Masterclass 16:24 Why Vex Hates A/B Testing 19:34 Working With Will Tennyson 22:49 Growing Will Tennyson From 1m to 3m 24:03 How To Research Ideas 35:28 How To Grow A YouTube Channel

How YouTube’s #1 Video Editor Actually Makes Viral Videos (Masterclass)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @finzar Instagram: https://www.instagram.com/finzaryt/ X: https://x.com/finzarYT Storezar: https://storezar.com/ Chapters 00:00 Intro 01:00 Who is Finzar 01:33 Editing Process A-Z 02:48 How Important Is Editing? 05:40 Best Software 06:25 Why DaVinci 09:08 Finzar’s Editing Process 10:53 Finzar’s Directing 17:54 Frontloading A Video 18:20 Retention Tricks 20:25 Common Editing Mistakes 22:32 Adding Humor 25:29 How Long Finzar’s 2.2m View Vid Took 26:56 File Management 28:00 Cutting Footage 30:08 Using Memes 31:44 How To Choose B-Roll 32:54 Editing Tricks 35:47 How Important Is Music 38:55 Sound Effects 40:46 Avoiding Burn Out