Ambitious Lifestyle Business podcast

If you wanna be the best...   And you wanna beat the rest...   _______________'s what you need.   (but do you REALLY want to be a record breaker?)

You're probably familiar with the so-called "Marshmallow experiment", which "proved" the long term life benefits of delayed gratification. Well, today I'm imploring you to do the opposite - to eat the damn marshmallow!

Why do people hate lifestyle businesses? My first book (Big Ideas.. for Small Businesses [https://www.bigidea.co.uk/books]) is 70,000 words long.  Here are the 1,471 words that have had the biggest impact on readers over the past 8 years - in which I explain my ideal job description, why I refuse to take VC money, and why I'm banned from watching Dragons Den. (The full book is available on Audible [https://www.audible.co.uk/pd/Big-Ideas-for-Small-Businesses-Audiobook/B07BWQ1RH7], narrated by me).

Can you find 1,000 ways to say the SAME thing? Are you posting random opinions and thoughts when trying to market your business, or do you have ONE coherant thread running through every promotion? In today's Ambitious Lifestyle Business podcast, I'll show you how to sum up your "big idea" in one sentence.. then find 1,000 different ways to say that sentence!

In this episode, John, Jason, and One Percenter Michael Oliver delve into the Hedgehog Concept, a business strategy derived from Jim Collins' book 'Good to Great.' They explore the importance of aligning passion, expertise, and economic viability in business. Michael shares personal reflections on his career journey, evaluating his past roles through the lens of the Hedgehog Concept. The conversation highlights the importance of passion in driving business success and the ability to pivot roles within a business to enhance fulfillment and effectiveness. The guys discuss the role of self-reflection in identifying one's strengths and passions, and how this can drive business success, through the lens of the hedgehog concept. The conversation ultimately defines what a hedgehog-friendly ambitious lifestyle business looks like, focusing on time freedom and strategic management. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...