#42 - Inside the Marketing Machine at National Land Realty

The Young Professionals Shaping the Future of Land Brokerage - Jake Hubbell

The land business is changing, and a new generation of professionals is helping lead that change. In this episode, Koby Rickertsen sits down with Jake Hubbell of United Country Colorado Brokers. Jake has built a reputation as one of the industry's emerging leaders through his work in ranch sales, hunting properties, recreational land, business brokerage, and valuation services. Together, they discuss what younger land professionals are doing differently, how technology and marketing are changing client expectations, and why specialization is becoming increasingly important in today's land market. The conversation also explores Colorado hunting properties, business valuation, personal branding, and the skills land brokers will need to remain relevant over the next decade. If you're involved in land sales, farm and ranch brokerage, land investment, or simply want to understand where the industry is heading, this episode is for you. You can reach Jake @: https://aspenranchrealestate.com/ Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

#47 - Building a Land Career with Ashley Pittman

In Episode 47 of The American Land Seller Podcast, Koby Rickertsen welcomes Ashley Pittman of Ironhorse Land Company for a conversation about building a career in the land business and serving rural America. Ashley discusses her path into real estate, the importance of trust and relationships, and what she has learned working with landowners, buyers, and rural communities. The discussion also explores the realities of today's land market, professional growth, and what it means to represent one of the most important assets many families will ever own. If you're involved in agriculture, land ownership, hunting properties, recreational land, or rural real estate, you'll find practical insights and valuable perspective in this episode. Learn more about The American Land Seller Podcast:  www.americanlandseller.com Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

#46 - Building a People-First Land Company with Brian Reynolds

Leadership, culture, recruiting, and the future of land brokerage. Episode Description:  What does it really take to build a strong land company in today’s market? In this episode of The American Land Seller, Brittany Murphy sits down with Brian Reynolds of Ironhorse Land Company to talk leadership, recruiting, company culture, and what separates long-term professionals from short-term salespeople. Brian shares his perspective on building relationships, helping agents grow the right way, and creating a company culture centered around trust, accountability, and real-world experience. The conversation dives into:  • Building Ironhorse Land Company  • Recruiting and mentoring agents  • Leadership in rural real estate  • The future of land brokerage  • Why relationships still matter in business  • Challenges facing today’s land professionals Whether you are a landowner, agent, investor, or simply passionate about rural America and land ownership, this episode offers practical insight from someone working in the trenches every day. Listen, subscribe, and share with someone in the land business. Website:  Ironhorse Land Company [http://www.ironhorselandcompany.com] Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

#45 - Leadership and Land: Geoff Hurdle’s Approach to Big Deals

Want a clearer path to owning land, and a sharper playbook for selling it with integrity? In this episode of The American Land Seller, we sit down with Geoff Hurdle, respected land developer, broker, and 2026 National President of the Realtors Land Institute. Geoff shares how he buys, develops, sells, and finances rural land, often breaking larger properties into three to five acre tracts that make land ownership more accessible for first time buyers, hobby farmers, and families looking for space. We talk about owner financing, structuring fair deals, and working with buyers through challenges without lowering professional standards. The conversation also dives into Geoff’s leadership role with the Realtors Land Institute, the value of the ALC designation, and why education and relationships continue to be the foundation of strong land brokerage. In this episode we discuss • How smaller tract development can open the door to land ownership  • Owner financing strategies for rural land buyers  • RLI’s role within NAR and why education matters in land brokerage  • Why boots on the ground experience still beats relying only on technology  • Lessons from the COVID era surge in rural land demand  • Transitional land opportunities for builders and developers  • The power of relationships and conferences in building a land career Geoff also shares his priorities as RLI National President, including growing membership with quality professionals, increasing engagement within the organization, and ensuring education keeps pace with a rapidly evolving land market. Connect with Geoff Hurdle Work Phone: (615) 815-9364  Email: thelandman@geoffhurdle.com  Website: http://geoffhurdle.com [http://geoffhurdle.com] The American Land Seller Podcast Hosted by Koby Rickertsen & Brittany Murphy, The American Land Seller explores the people, strategies, and stories shaping the land industry across America. From farm and ranch brokerage to development and investment, each episode brings insights from professionals who live and work in the land business every day. For more episodes and resources visit:  www.americanlandseller.com If you enjoyed the episode, please subscribe, share it with a colleague, and leave a review on your favorite podcast platform. Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

Episode #44 – Building a Brand: Brittany Murphy on the Rise of Ironhorse

What does it actually take to build a land brokerage from the ground up? In this episode of The American Land Seller Podcast, Koby sits down with Brittany Murphy, Chief Marketing Officer of Ironhorse Land Company, to talk about the real work behind building a multi state land brand from scratch. This conversation goes beyond logos and marketing slogans. Brittany shares what it takes to define a clear brand identity, build scalable marketing systems, recruit agents who align with culture, and maintain consistency while expanding into new markets. You will hear insights on: • The difference between marketing listings and marketing a company  • Building brand authority in a niche land industry  • Scaling operations across multiple states  • Why discipline in branding matters more than creativity  • The challenges and opportunities of early stage brokerage growth If you are a land broker, brokerage owner, investor, or agent thinking about long term growth, this episode offers a practical look at what it really takes to build something that lasts. To connect with Brittany or learn more about Ironhorse Land Company, visit ironhorselandcompany.com or call 855-452-5263. New episodes of The American Land Seller Podcast release every Friday at 10 a.m., focused exclusively on the business of land. Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]