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Brands & Campaigns

Podcast door EKR

Engels

Business

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Over Brands & Campaigns

How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .

Alle afleveringen

27 afleveringen

aflevering 24: How Projects like "Agencyland" Become More Than Just an Idea artwork

24: How Projects like "Agencyland" Become More Than Just an Idea

Jared Price, EKR's Team Director and Director of Business Development, joins Camden on today’s episode to reflect on our conversation with Maggie Winters and Zach Goodwin about Agencyland. They touch on how Maggie and Zach’s passion for this project and dedication to seeing it through led to Agencyland’s success and the attention it garnered This January. Camden and Jared also give their thoughts on the creative process of Agencyland and how those lessons can apply to other agencies looking to create their own internal content. Listen to our episode with Maggie Winters and Zach Goodwin! [https://open.spotify.com/episode/6NWouNfWXPzEzlMmnYi4pK?si=3774dd22ee6341d4] If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com [podcasts@thebrandrevolt.com].

16 okt 2024 - 31 min
aflevering 23: Behind “Agencyland”: A Board Game From This January artwork

23: Behind “Agencyland”: A Board Game From This January

“Agencyland” is a board game based on running an advertising agency, full of industry in-jokes, creative copy and fun gameplay. Two of the main people behind this game, Maggie Winters and Zach Goodwin from This January, join Camden to break down “Agencyland”. Zach and Maggie describe how The Farming Game inspired them to create Agencyland to unravel the complexities of the advertising industry while also including in-jokes that are relatable to advertising industry veterans. Later in the episode, they dive deep into the creative process of “Agencyland”, from creating and refining the gameplay to writing the copy for the cards. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com [podcasts@thebrandrevolt.com].

2 okt 2024 - 30 min
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