Chain Reactions
Bert Mueller landed in Bengaluru at 22 and turned a single burrito joint into California Burrito’s 100-plus-store Mexican fast-casual empire across India. Expect candid takes on staffing, frugality-over-VC cash, mall vs. airport launches, and why a 2030 IPO dream keeps him obsessing over beans, bowls, and burrito-worthy value. Chapters * 0:00 – Trailer & Chain Reactions * 2:50 – Indian Consumer Fit * 4:00 – Operations & Freshness * 6:30 – Organization & Leadership * 8:30 – Tech, Delivery & App Strategy * 10:30 – Long-Term Vision * 12:00 – Early Fundraising Journey * 14:30 – Focus Over Distraction * 16:30 – Personal Ties to Mexico * 18:30 – Delivery & Platform Commissions * 20:30 – ONDC & Market Disruption * 22:30 – Indian Consumers & Value Expectations * 24:30 – Growth Strategy: Pune, Not Mumbai * 27:00 – Going Global? Not Yet * 28:30 – Lessons From Doing Business in India * 30:00 – Straight Talk & Core Values * 32:00 – Co-Founders & Early Struggles * 34:30 – Staying Scrappy, Not VC-Backed * 36:00 – Choosing Cities & Formats * 38:30 – International Expansion & Franchising * 40:30 – Adapting to Indian Business Culture * 43:00 – First Betrayal & Lessons on Trust * 44:30 – Resilience & Delusional Optimism * 46:00 – Marketing Learnings Post-COVID * 47:30 – Indian Holidays & Food Occasions * 49:00 – Racism, Etiquette & Cultural Fit * 51:00 – Corruption, Compliance & “Let India Be India” * 53:00 – Advice to His 22-Year-Old Self Connect * Bert Mueller [https://www.linkedin.com/in/bert-mueller-47430326/] * Vihaan Khanna [https://www.linkedin.com/in/vihaan-khanna/] * Subah Wadhwani [https://www.linkedin.com/in/subah-wadhwani/] Email: admin@atomikgrowth.com [admin@atomikgrowth.com] Start your podcast: https://atomikgrowth.com [https://atomikgrowth.com]
5 Folgen
Kommentare
0Sei die erste Person, die kommentiert
Melde dich jetzt an und werde Teil der Chain Reactions-Community!