From “Just a Hobby” to a Social Enterprise Changing Lives: Yulia Dzenkovska, Mint Stitches CIC
In this episode of Chats with Changemakers, host Kate Duffy speaks with Yulia Dzenkovska, a creative social innovator exploring both craft-based wellbeing and the growing role of AI in social impact work. Yulia shares her journey of building Mint Stitches CIC, and how a personal passion for creativity evolved into a mission-driven organisation focused on empowerment, inclusion, and mental wellbeing.
The conversation explores Yulia’s non-linear path to finding her purpose, highlighting the role of experimentation, reflection, and tools such as Ikigai in shaping direction. She discusses the realities of early-stage social entrepreneurship, including balancing multiple roles, maintaining strategic focus, and navigating uncertainty while building something meaningful.
Alongside her work in the creative and community space, Yulia reflects on her transition into AI-focused roles, and how developing digital skills has opened up new opportunities to support organisations and sustain her wider impact. She shares the challenges of balancing income-generating work with mission-driven projects, and the importance of staying adaptable as opportunities evolve.
Yulia also highlights the value of community-led design, explaining how listening to real needs helps shape programmes that are relevant and impactful. Looking ahead, she shares aspirations to expand Mint Stitches CIC into more intergenerational work, including initiatives supporting people living with dementia.
Key Takeaways
Personal passions can evolve into impactful social enterprises through experimentation and reflection.
Finding direction is often non-linear, with tools like Ikigai helping to clarify purpose over time.
Creative practices can support mental health, connection, and community building.
Developing digital skills, including AI, can open new pathways for impact and sustainability.
Balancing income and purpose is a key challenge for early-stage social entrepreneurs.
Community needs should guide the design and evolution of meaningful programmes.
Networking, collaboration, and continuous learning are essential for growth and opportunity.
Chapters
00:00 Introduction and Personal Mission
03:42 The Birth of Mint Stitches
06:32 Navigating the Social Enterprise Landscape
09:16 Balancing Multiple Roles
12:12 Lessons Learned and Future Aspirations
15:11 Call to Action and Community Engagement
19:29 Introduction to Mint Stitches and Its Mission
20:23 Finding Your Purpose: The Ikigai Tool
22:15 Community-Led Initiatives and Growth Mindset
23:33 Outro
Useful Links
Visit the Mint Stitches CIC Facebook Page
https://www.facebook.com/p/Mint-Stitches-CIC-61571478217708/ [https://www.facebook.com/p/Mint-Stitches-CIC-61571478217708/]
Sign Up to The Mint Stitches CIC Newsletter
https://tr.ee/92_7fR8Syy [https://tr.ee/92_7fR8Syy]
Visit the Mint Stitches CIC Instagram Page
https://www.instagram.com/mintstitchescic/ [https://www.instagram.com/mintstitchescic/]
Connect with Yulia Dzenkkovska on LinkedIn
https://www.linkedin.com/in/jdzenkovska/?originalSubdomain=uk [https://www.linkedin.com/in/jdzenkovska/?originalSubdomain=uk]
Check Out Upcoming Mint Stitches CIC Workshops
https://www.eventbrite.co.uk/o/mint-stitches-cic-107432885581 [https://www.eventbrite.co.uk/o/mint-stitches-cic-107432885581]
Check Out The Mint Stitches CIC Ebay Page
https://www.ebay.co.uk/str/mintstitches
Connect with Kate Duffy and Junction Point CIC
● Website: https://junctionpoint.co.uk/
● LinkedIn: / kateduffyuk
● Facebook: / junctionpointuk
● Instagram: / junctionpointcic
Come and join our free 'North East Changemakers Community' on Facebook - https://www.facebook.com/share/g/1YA7oQVvd3/