EGC's Marketing Edge

The New Wave of Influencers—College Athletes and NIL Deals

As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of Social Media and PR), Chris Canadeo (Director of Growth), and Max Ross (Digital Account Manager) dive into how NIL deals are transforming the influencer marketing landscape. We explore what this means for the future of sports and social media, and how athletes are becoming powerhouses beyond the field.

Spotlight on the Olympics and Iconic Ads

Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the creativity, storytelling, and marketing strategies behind these iconic ads. Chris Canadeo, Director of Growth, and Christina Botte, Director of Social Media and PR, share their expert insights on what makes these commercials truly exceptional.

Websites for Everyone: Accessibility & ADA Compliance Explained

Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination complaint. Even if you’re a small business owner, you’ll find some tips for improving your accessibility with a limited budget.

The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact

Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok? Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to concerns of national security. While the fate of TikTok is still up in the air, many questions have arisen, including: * What could the social media landscape look like with the absence of TikTok? * How will the popularity of short-form video content be affected? * Are other social media platforms positioning themselves to capitalize on this uncertainty? * How is this impacting the “creator economy,” made up of influencer and content creators? * Will costs-per-lead for ads on social media shift? Listen in to the answers provided by Shannon and Max as they offer knowledge for developing alternative marketing strategies in navigating the ever-evolving digital environment.

AI and the Future of SEO

Feeling lost in the ever-changing world of search engine optimization (SEO)? The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of SEO: Artificial Intelligence (AI). Feeling overwhelmed by keyword research? Michael explains how you can identify the most relevant topics and keywords for your brand to set you on the path to SEO success. Need to create high-performing content? Learn how to develop a strategy that not only aligns with search engines but also resonates with your audience. Additionally, you’ll discover how AI tools like ChatGPT and Gemini can supercharge your content creation process. Will AI take over SEO? The concerns about the impact of AI on search results, paid advertising (SEM), and the ethical considerations of AI-generated content are fully discussed. Is user privacy a concern? Finally, attention is given to the implications of AI-driven personalization in search and the future of information access. Join Max and Michael as they uncover the exciting—and sometimes challenging—future of SEO in the age of AI. Subscribe to the EGC Marketing Edge podcast today!