ELEVEN
đď¸đ Today we sit down the innovative entrepreneur â â Alex Wittyâ â [https://www.instagram.com/wittyalex/] â designer, CEO, and founder of Compound Footwear, a sneaker brand made from Formula 1 tyres. From growing up with a dad who worked alongside Ayrton Senna, to launching his own sustainable fashion label during COVID, Alex shares the behind-the-scenes of turning Motorsport waste into wearable street style. We talk about the wild ride of building a brand, creating opportunity out of luck, and how Formula 1 is shaping the next generation of fashion, fandom, and future thinking. đ This oneâs for the dreamers, doers, and F1 lovers. 00:48 â Meet Alex Witty and how Compound began 03:30 â A family legacy in Formula 1 06:15 â From Brighton uni to seaweed experiments 09:40 â The âah-haâ moment: turning tyres into shoes 13:00 â Inside the first Compound drop 18:30 â The real carbon footprint of F1 21:00 â What entrepreneurship really looks like 26:00 â The power of self-belief (and a little delusion) 29:30 â Imposter syndrome and the internal game 33:00 â Why fashion and F1 are a perfect match 37:00 â F1 Academy, representation, and the rise of women in motorsport 41:00 â Whatâs next for Compound, Monaco, and beyond Thank you so much, Alex!  đ¸ Watch the full episode on socials â â @lifestylelevenâ [https://instagram.com/lifestyleleven]â đ Explore the shoes at â â compoundfootwear.comâ [https://compoundfootwear.com]â đď¸ New episodes drop on the 1st and 11th of every month With love, Eve ELEVEN
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