Expand with Antti
Community is not just a place for support. It’s one of the most underused expansion engines in SaaS. In this episode of Expand, Erica Kuhl (EVP & GM at Gainsight, former Salesforce community leader) breaks down how community actually drives retention, adoption, and revenue growth. We cover: * Why customers trust each other more than brands * How community creates expansion signals * Where community should sit in an organization * The biggest mistake companies make when launching community * How AI is changing community and learning ecosystems If you’re building Customer Success, product, or growth motions, this episode will change how you think about community.
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