GTM Unfiltered

How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018

There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on with Craig to dig into an awesome LinkedIn post from Jon Miller that’s all about how the new B2B Growth playbook differs from the old. Your favorite three hosts discuss innovative ways of investing in brand, which types of companies should build their own communities, and how to approach the “anonymous” portions of the buyer journey. Also, Craig admits his technological limitations, Judd starts out of order, and Matt shares a UPS Corner update. Chapters: * 00:00 - Introducing Special Guest David Politis * 04:40 - Don’t Get Derailed by a Whale * 08:34 - Narrow in on Your ICP * 15:16 - Talking to Your Customers * 19:28 - The Value of Staying Focused On What’s Working * 24:29 - Early-Stage Startups need to Hire for Grit * 29:16 - The Impact of Hiring Force Multipliers * 34:49 - Transition * 35:06 - Dissecting Jon Miller’s LinkedIn Post * 35:46 - Getting Buy-In to Invest in Brand * 47:06 - Matt’s UPS Corner Update * 48:26 - Redefining Marketing Metrics and Shifting to a Team-based Approach * 55:20 - Making the Buyer Journey Increasingly Self-Service * 1:03:46 - How & When to Use Community * 1:16:43 - Matt Argues for More Time to be Spent Discussing UPS Quote of the Show: * “I literally did 100 customer meetings, one hour each, one-on-one with whoever our buyer was at that particular company. 100 customers in a hundred days. It was one of the best experiences in my career” - David Politis Sponsor: * Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes] Connect with David: * LinkedIn: https://www.linkedin.com/in/davidpolitis/ [https://www.linkedin.com/in/davidpolitis/]  * Read The StartUp Founder Survival Guide: https://www.linkedin.com/posts/davidpolitis_startup-founder-survival-guide-david-politis-activity-7158455968194875393-QVdh [https://www.linkedin.com/posts/davidpolitis_startup-founder-survival-guide-david-politis-activity-7158455968194875393-QVdh]?  * BetterCloud Website: https://www.bettercloud.com/ [https://www.bettercloud.com/]  Shoutouts: * John Miller: https://www.linkedin.com/in/jonmiller2/ [https://www.linkedin.com/in/jonmiller2/]  * John’s LinkedIn Post: https://www.linkedin.com/posts/jonmiller2_b2bmarketing-growthstrategy-brandbuilding-activity-7156344978548346880-a5eZ?utm_source=share&utm_medium=member_desktop [https://www.linkedin.com/posts/jonmiller2_b2bmarketing-growthstrategy-brandbuilding-activity-7156344978548346880-a5eZ?utm_source=share&utm_medium=member_desktop]  * Andy Raskin: https://www.linkedin.com/in/andyraskin/ [https://www.linkedin.com/in/andyraskin/]  * Andy Raskin's Interview with Craig: https://www.gtmunfiltered.com/episodes/sparking-a-movement-with-a-strategic-narrative-andy-raskin-gtm-unfiltered-episode-014#t=18m41s [https://www.gtmunfiltered.com/episodes/sparking-a-movement-with-a-strategic-narrative-andy-raskin-gtm-unfiltered-episode-014#t=18m41s]  * Anna Baird: https://www.linkedin.com/in/anna-baird-38966513/ [https://www.linkedin.com/in/anna-baird-38966513/]  * Anna Baird’s Interview with Craig: https://www.gtmunfiltered.com/episodes/2023-takeaways-getting-maniacally-focused-with-anna-baird-gtm-unfiltered-episode-012#t=23m45s [https://www.gtmunfiltered.com/episodes/2023-takeaways-getting-maniacally-focused-with-anna-baird-gtm-unfiltered-episode-012#t=23m45s]  * Marc Benioff: https://www.linkedin.com/in/marcbenioff/ [https://www.linkedin.com/in/marcbenioff/]  * Ted Purcell: https://www.linkedin.com/in/tedpurcell/ [https://www.linkedin.com/in/tedpurcell/]  * Ted Purcell’s Episode of GTM Unfiltered: https://www.gtmunfiltered.com/episodes/building-trust-through-grit-based-authenticity-ted-purcell-gtm-unfiltered-episode-006 [https://www.gtmunfiltered.com/episodes/building-trust-through-grit-based-authenticity-ted-purcell-gtm-unfiltered-episode-006]  * Angela Duckworth: https://www.linkedin.com/in/angeladuckworth/ [https://www.linkedin.com/in/angeladuckworth/]  Follow the Show: * Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ [https://www.linkedin.com/in/juddborakove/]  * Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ [https://www.linkedin.com/in/craigrosenberg/]  * Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ [https://www.linkedin.com/in/matt-amundson-91657236/]  * GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ [https://www.linkedin.com/company/gtm-unfiltered/] * GTM Unfiltered Website: https://www.gtmunfiltered.com/ [https://www.gtmunfiltered.com/] Ways to tune in: * Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn [https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn] * Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 [https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602] * Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 [https://www.podchaser.com/podcasts/gtm-unfiltered-5480709] * YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg [https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg] * Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered [https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered] * Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered [https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered] GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]

Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017

Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity. In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online. Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector. Chapters: * 00:00 - Introducing Special Guest Lauren Vargas * 04:40 - Everyone Can and Should Be a Futurist * 05:55 - What is Futurism? * 12:39 - Design Fiction vs Speculative Fiction * 19:24 - The State of Community in 2024 * 24:14 - Creating a Community Pact With the Members * 31:46 - Everything Lauren’s Up To * 33:24 - Lauren’s Candid Thoughts on LinkedIn * 36:17 - Transition and A Quick Horticultural Conversation * 39:25 - Breaking Down Sam Jacob’s Post on LinkedIn * 44:50 - Where are the Conversations Happening?  * 52:33 - The Perplexing Problem with Partnerships * 1:10:50 - Big Picture Thoughts on Sam Jacob’s Post about Outbound * 1:13:19 - The Key to Your Approach Vector Quote of the Show: * “I really advocate for people to explore and figure out ways in which they can bring others along on a collective imagination process. And I truly believe that's something that belongs to everyone.” - Lauren Vargas Sponsor: * Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes] Connect with Lauren: * LinkedIn: https://www.linkedin.com/in/vargaslmv/ [https://www.linkedin.com/in/vargaslmv/]  * Website: https://www.yourdigitaltattoo.com/ [https://www.yourdigitaltattoo.com/]  * Cohere Podcast: https://www.coherepod.com/ [https://www.coherepod.com/]  * Substack: https://bookdna.substack.com/ [https://bookdna.substack.com/]  Shoutouts: * Bill Johnston: https://www.linkedin.com/in/billj/ [https://www.linkedin.com/in/billj/]  * Notion: https://www.notion.so/product [https://www.notion.so/product]  * Katelyn Bourgoin: https://www.linkedin.com/in/katebour/ [https://www.linkedin.com/in/katebour/]  * Katelyn Bourgoin’s Tweet: https://x.com/KateBour/status/1721313390780391721?s=20 [https://x.com/KateBour/status/1721313390780391721?s=20]  * Sam Jacobs: https://www.linkedin.com/in/samfjacobs/ [https://www.linkedin.com/in/samfjacobs/]  * Sam Jacobs’ LinkedIn Post: https://www.linkedin.com/posts/samfjacobs_last-year-i-traveled-over-70000-miles-and-activity-7150509274320793600-ilyl [https://www.linkedin.com/posts/samfjacobs_last-year-i-traveled-over-70000-miles-and-activity-7150509274320793600-ilyl] Follow the Show: * Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ [https://www.linkedin.com/in/juddborakove/]  * Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ [https://www.linkedin.com/in/craigrosenberg/]  * Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ [https://www.linkedin.com/in/matt-amundson-91657236/]  * GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ [https://www.linkedin.com/company/gtm-unfiltered/] * GTM Unfiltered Website: https://www.gtmunfiltered.com/ [https://www.gtmunfiltered.com/] Ways to tune in: * Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn [https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn] * Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 [https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602] * Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 [https://www.podchaser.com/podcasts/gtm-unfiltered-5480709] * YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg [https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg] * Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered [https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered] * Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered [https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered] GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]

The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016

Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion.  Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone. Chapters: * 00:00 - The Real Draw Behind the Success of This Podcast * 02:25 - How Would You Advise a MarTech Company to Make a Splash * 08:37 - Utilizing and Optimizing the Customer Journey * 10:10 - What Marketers Can Unlock With the Cloud Data Warehouse * 26:25 - Resurrection of the SDR Motion? * 31:18 - Creating a New Kind of Customer Experience * 35:49 - Newer Marketers aren’t Learning the Basics * 38:00 - Creating a Layered Go-To-Market Strategy * 42:28 - Matt Asks a Quick Question Quote of the Show: * “Get jazzy dude.” - Craig Rosenberg Sponsor: * Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes] Shoutouts: * Fivetran: https://www.fivetran.com/ [https://www.fivetran.com/]  * Drift: https://www.drift.com/ [https://www.drift.com/]  * Amazon: https://www.amazon.com/ [https://www.amazon.com/]  * Snowflake: https://www.snowflake.com/en/ [https://www.snowflake.com/en/]  * HubSpot: https://www.hubspot.com/ [https://www.hubspot.com/]  * The Jolt Effect by Matt Dixon and Ted McKenna: https://www.jolteffect.com/ [https://www.jolteffect.com/]  * Barry Schwartz: https://bschwartz.domains.swarthmore.edu/ [https://bschwartz.domains.swarthmore.edu/]  * David Ogilvy: https://www.ogilvy.com/about [https://www.ogilvy.com/about]  * Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html [https://business.adobe.com/products/marketo/adobe-marketo.html]  Follow the Show: * Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ [https://www.linkedin.com/in/juddborakove/]  * Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ [https://www.linkedin.com/in/craigrosenberg/]  * Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ [https://www.linkedin.com/in/matt-amundson-91657236/]  * GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ [https://www.linkedin.com/company/gtm-unfiltered/] * GTM Unfiltered Website: https://www.gtmunfiltered.com/ [https://www.gtmunfiltered.com/] Ways to tune in: * Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn [https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn] * Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 [https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602] * Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 [https://www.podchaser.com/podcasts/gtm-unfiltered-5480709] * YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg [https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg] * Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered [https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered] * Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered [https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered] GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]

The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015

It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines. Also, Craig asks why he keeps getting elderly bra ads, Judd explains his LinkedIn reach conspiracy theory, and Matt espouses his innermost thoughts on UPS. Chapters: * 00:00 Introduction and Casual Banter * 01:35 Discussing Football and Super Bowl Predictions * 04:22 Challenges with Following an Iconic Leader * 09:34 UPS Eliminates CMO Role * 25:23 LinkedIn's Algorithm Change and Its Impact * 32:38 The Power of Specificity in Content * 35:37 Introducing Neil Harrington  * 37:43 What new AI Features underperforming indicates * 44:17 Neil’s 3 Key AI Takeaways * 56:22 ChatGPT rolls out new Marketplace * 57:54 Closing  Quote of the Show: * “We're all going to be proficient in many different LLMs and bringing them together to figure out what we need.” - Neil Harrington Sponsor: * Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes] Connect with Neil: * LinkedIn: https://www.linkedin.com/in/neildharrington/ [https://www.linkedin.com/in/neildharrington/]  * Deep Funnel Newsletter: https://deepfunnel.substack.com/ [https://deepfunnel.substack.com/]  * Stack Moxie Website: https://www.stackmoxie.com/ [https://www.stackmoxie.com/]  Follow the Show: * Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ [https://www.linkedin.com/in/juddborakove/]  * Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ [https://www.linkedin.com/in/craigrosenberg/]  * Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ [https://www.linkedin.com/in/matt-amundson-91657236/]  * GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ [https://www.linkedin.com/company/gtm-unfiltered/] * GTM Unfiltered Website: https://www.gtmunfiltered.com/ [https://www.gtmunfiltered.com/] Ways to tune in: * Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn [https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn] * Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 [https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602] * Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 [https://www.podchaser.com/podcasts/gtm-unfiltered-5480709] * YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg [https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg] * Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered [https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered] * Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered [https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered] GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]

Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about storytelling and Craig shares his experience with first using ChatGPT recently. Also, Craig shares why you need to know your audience your when pitching a Narcos rewatch, Matt shows off his great view, and Judd put serving customers ahead of this recording. Chapters: * 00:00 - Craig doesn’t know how to start the show * 01:20 - A Silicon Valley veteran CMO’s approach to Messaging * 08:05 - Craig wrestles with Category Design * 12:27 - Do kids sit in first class on planes? * 15:17 - Recounting Craig’s first foray into using ChatGPT * 18:41 - Introducing special guest Andy Raskin * 27:10 - Is it better to create a category or spark a movement?  * 34:31 - Key prinicples for defining a movement * 39:51 - Using a Strategic Narrative to sell higher in an organization * 46:57 - The impact of the Strategic Narrative beyond Sales and marketing Quote of the Show: * “The building of this narrative is not just a go-to-market thing, but a company thing, a CEO thing. The go-tomarket team, of course, has a huge role to play here, but it's not just them.” - Andy Raskin Sponsor: * Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes] Connect with Andy: * LinkedIn: https://www.linkedin.com/in/andyraskin/ [https://www.linkedin.com/in/andyraskin/]  * Website: https://andyraskin.com/ [https://andyraskin.com/]  * Twitter: https://twitter.com/araskin [https://twitter.com/araskin]  * Medium: https://raskin.medium.com/ [https://raskin.medium.com/]  Shoutouts: * Marc Benioff: https://www.linkedin.com/in/marcbenioff/ [https://www.linkedin.com/in/marcbenioff/]  * Amit Bendov: https://www.linkedin.com/in/amitbendov/ [https://www.linkedin.com/in/amitbendov/]  * Kelly Watkins: https://www.linkedin.com/in/kcwatkins/ [https://www.linkedin.com/in/kcwatkins/]  * Tien Tzou: https://www.linkedin.com/in/tientzuo/ [https://www.linkedin.com/in/tientzuo/]  * Salesforce * Gong * Zuora Resources Mentioned:  * The Greatest Sales Deck I’ve Ever Seen: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 [https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0]  * Goodbye Product. Hello Movement.:https://medium.com/firm-narrative/goodbye-product-hello-movement-b06df08e02b8 [https://medium.com/firm-narrative/goodbye-product-hello-movement-b06df08e02b8]  Follow the Show: * Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ [https://www.linkedin.com/in/juddborakove/]  * Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ [https://www.linkedin.com/in/craigrosenberg/]  * Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ [https://www.linkedin.com/in/matt-amundson-91657236/]  * GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ [https://www.linkedin.com/company/gtm-unfiltered/] * GTM Unfiltered Website: https://www.gtmunfiltered.com/ [https://www.gtmunfiltered.com/] Ways to tune in: * Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn [https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn] * Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 [https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602] * Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 [https://www.podchaser.com/podcasts/gtm-unfiltered-5480709] * YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg [https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg] * Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered [https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered] * Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered [https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered] GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]. Learn more at https://ringmaster.com/ [https://ringmaster.com/?utm_source=gtm_unfiltered&utm_medium=referral&utm_campaign=gtmu_show_notes]