Think Twice Before Updating Your Brand

Do You Have an Archnemesis?

Do You Have an Archnemesis? 4 Nov 2024 --- Do you have an archnemesis at work? Executive coach Muriel Wilkins is here with advice and strategies that can help — delivered in one minute or less. Wilkins is the host of HBR’s Coaching Real Leaders, available wherever you get your podcasts. You can also listen here: https://s.hbr.org/3YByY6M Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Case Against Letting Employees Pick WFH Days

The Case Against Letting Employees Pick WFH Days 13 Sep 2021 --- While some managers may be inclined to let employees choose their own schedule, Stanford economist Nicholas Bloom strongly recommends against this for two very important reasons. 00:00 I used to say, "Let employees pick their WFH days." Not any more. 00:33 The first problem: “Mixed mode” leads to anxiety and exclusion 01:21 Problem two: Disparities create long-term diversity problems 02:35 That leaves us with two options: team-based or centralized choice 02:52 Pros and cons of team-based choice 03:48 Employees must WFH on WFH days to avoid “the great unraveling” 04:09 Yes, my original article on this topic made lots of people upset! 04:50 Let’s do the reverse of “move fast and break things” First is the challenge in managing a hybrid team, which can generate an office in-group and a home out-group. The second concern is the risk to diversity. Current surveys show that younger women with children at home are most likely to want to work from home permanently. Previous research found that WFH employees had a 50% lower rate of promotion after 21 months compared to their office colleagues. The best solution is for managers to decide which days their team should WFH and which days everyone should be in the office. Read more: https://hbr.org/2021/05/dont-let-employees-pick-their-wfh-days Bloom and his research partners spoke to hundreds of managers across different industries, from tiny companies to massive multinationals like Google, Citi, and HSBC. You can see more of their research here: https://wfhresearch.com/ https://nbloom.people.stanford.edu/sites/g/files/sbiybj4746/f/why_wfh_will_stick_21_april_2021.pdf Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #WFH #HybridWork Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Think Twice Before Updating Your Brand

Think Twice Before Updating Your Brand 12 Oct 2022 --- Brands are constantly changing in order to “stay fresh”, but that’s a mistake. Customers stay loyal through habit, not because you've forced something new and unfamiliar on them. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says brands shouldn’t be so quick to throw away their cumulative advantage. 00:00 Customer loyalty–their consciously choosing your brand–is only half the story. 01:00 What is cumulative advantage, and why is it important? 02:14 Just how fragile is this cumulative advantage? 02:45 Example: Tide laundry detergent forfeits its cumulative advantage. 04:54 Instagram redesigns a familiar icon. Why? 06:03 So, should brands never do anything new? For more from Roger Martin on this topic, read, "A New Way to Think: Your Guide to Superior Management Effectiveness": https://www.amazon.com/New-Way-Think-Management-Effectiveness-ebook/dp/B09KHKWB7B Follow Harvard Business Review: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #Strategy #RogerMartin Copyright © 2022 Harvard Business School Publishing. All rights reserved. #Brands #Branding #Marketing #ReBranding #Business #Explainer #Success #HowTo Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Reid Hoffman on How He Makes Winning Bets in Silicon Valley

Reid Hoffman on How He Makes Winning Bets in Silicon Valley 1 Nov 2024 --- Reid Hoffman, co-founder of LinkedIn & Inflection AI, has a strong track record of picking winners in Silicon Valley. In this excerpt from the HBR live event, Future of Business 2024, Hoffman shares what he’s looking for when he tries to identify the next big winning ideas. You can hear the whole interview on HBR’s IdeaCast, wherever you get your podcasts or listen here: https://s.hbr.org/4e4SgG4 Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Christine Reacts to Your Comments | Christine vs. Work

Christine Reacts to Your Comments | Christine vs. Work 9 Sep 2021 --- 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝘼𝙨𝙘𝙚𝙣𝙙 𝙩𝙤𝙙𝙖𝙮! ✨ https://www.youtube.com/c/HBRAscend ✨ HBR’s Christine Liu answers fan comments and questions. Subscribe to our Ascend newsletter! https://hbr.org/email-newsletters?movetile_hbpascendnl&hideIntromercial=true Innovation Editor Christine Liu answers questions from comments left on Christine vs Work episodes from YouTube and Instagram. See what she thinks about work friendships, email etiquette, a (still) weirdly satisfying productivity tool, and more. 00:00 Yes, I really do read them all! 00:25 What program do you use for slide decks? 01:25 Where did you get that productivity timer? 02:02 I was inspired to use LinkedIn! 02:50 Why don't you post more? 03:25 Don't be a robot. 05:40 Meet my cat, Norb. 06:30 Real people work here! 07:40 Can you fix the glare in your glasses? 08:33 Backstory on the Say No episode BRAND NEW SEASON of Christine vs. Work drops September 2021! Subscribe to HBR’s YouTube channel and hit the notification bell 🔔 so you don’t miss out. Follow us: https://hbr.org/ascend https://www.facebook.com/hbrascend/ https://twitter.com/HBRAscend https://www.instagram.com/hbrascend/ Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]