Help Before You Sell: Authentic Business Marketing

An Update from Pete, Rob & Matt

If you're interested in our personal projects: Peter Daly-Dickson "The Wealthy Artist": https://thewealthyartist.com/patreon [https://thewealthyartist.com/patreon] Rob Drummond "Wise Echoes": https://WiseEchoes.com [https://WiseEchoes.com] Matthew Bliss "RE:Thinking Podcasting": https://rethinkingpodcasting.captivate.fm/listen [https://rethinkingpodcasting.captivate.fm/listen] Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ [https://activateyourpodcast.com/] and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ [https://www.linkedin.com/in/rob-drummond-a88a8443/] Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ [https://www.linkedin.com/in/peterdalydickson/] Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/ [https://www.linkedin.com/in/matthew-bliss/]

How To Interview Like a Pro! (feat. Royce Blake)

What if your next great podcast episode could cut through the noise AND show your authentic self? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss sit down with Royce Blake, a seasoned radio broadcaster turned copywriter and marketing strategist. With decades behind the mic and hundreds of interviews under his belt, Royce shares his insights on how to engage listeners, ask better questions, and avoid "puking" (it's a radio thing, have a listen!). The conversation flows through everything from why authenticity outperforms overly-polished content, to why “helping people buy” beats traditional selling every time. This is a masterclass in authentic communication and a reminder that the best marketing helps first, sells second. Get in touch with Royce Blake: LinkedIn: https://www.linkedin.com/in/royce-the-writer/ Grab Royce’s free ebook on Interview Skills: voiceofroyce.com Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ [https://activateyourpodcast.com/] and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ [https://www.linkedin.com/in/rob-drummond-a88a8443/] Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ [https://www.linkedin.com/in/peterdalydickson/] Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/ [https://www.linkedin.com/in/matthew-bliss/]

Ethical Marketing, Conversations, and Research (feat. Katie Spreadbury)

What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way? In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consultants and creatives get clear on the real problems their audience is facing, and how to talk about those problems in a way that cuts through the noise and builds real trust. Katie also shares her own podcasting journey and how the act of speaking her ideas aloud has become one of the most transformational tools in her business, while also providing valuable expertise to potential clients without spending all her time on one-to-one calls. Learning to ask the right questions without confirmation bias will help your business get the information it needs to thrive, and Katie is an expert at this! Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ [https://activateyourpodcast.com/] and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ [https://www.linkedin.com/in/rob-drummond-a88a8443/] Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ [https://www.linkedin.com/in/peterdalydickson/] Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/ [https://www.linkedin.com/in/matthew-bliss/]

Gareth Everson on Building Systems That Scale on how Podcasting Changed the L.E.M.O.N.A.D.E.

In this episode, Pete and Rob are joined by systems strategist and author Gareth Everson, founder of SystemsWise and creator of the Lemonade Plan: a refreshingly practical framework for building a business that grows predictably through smart systems. Gareth shares the story behind his new book and explains why starting with the end in mind - referrals, reviews, and delighted clients - should shape the way we think about marketing and delivery. Along the way, he opens up about the real reason he resisted podcasting for so long, and how it eventually became the spark for his book and his new AI-powered service, Hey Pip. This one’s packed with honest reflection, practical frameworks, and encouragement for anyone trying to scale their business in a more human, sustainable way. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ [https://activateyourpodcast.com/] and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ [https://www.linkedin.com/in/rob-drummond-a88a8443/] Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ [https://www.linkedin.com/in/peterdalydickson/] Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/ [https://www.linkedin.com/in/matthew-bliss/]

Self-Mastery, Storytelling & Showing Up: Building a Business with Izzy Stevens

Award-winning filmmaker and business coach Izzy Stevens joins Peter, Rob and Matt for a rich, real, and unfiltered conversation about what it means to truly help before you sell - especially when you’re building a business around your creativity. Izzy shares her journey from working in Hollywood and directing indie films to helping creatives build six-figure businesses that actually support their artistic lives. This episode is packed with wisdom on positioning, storytelling, content creation, and self-mastery, including how Izzy recorded over 50 podcast episodes in 50 days (without editing!) and why daily visibility doesn’t have to be complicated. Check out Izzy's Work: Izzy's Website: https://indiespunk.com/ Listen to Izzy's Podcast: https://open.spotify.com/show/6XtJWdHX2gAGmR9E3Jw6vo Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ [https://activateyourpodcast.com/] and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ [https://www.linkedin.com/in/rob-drummond-a88a8443/] Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ [https://www.linkedin.com/in/peterdalydickson/] Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/ [https://www.linkedin.com/in/matthew-bliss/]