Identity Architects

Lauren Wetzel, WPP: Being client-obsessed

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

Ashley Jones, Tripadvisor: Real human data and content

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies  — Subscribe to our newsletter: https://www.infosum.com/resources/insights  Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

Dr. Marcus Collins: A matter of perspective

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies  — Subscribe to our newsletter: https://www.infosum.com/resources/insights  Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

Paul Farrow, Microsoft Ads: Privacy is actually simple

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies  — Subscribe to our newsletter: https://www.infosum.com/resources/insights  Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

Samantha Bukowski, WPP Media: You’ve got to commit

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies  — Subscribe to our newsletter: https://www.infosum.com/resources/insights  Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq