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Acerca de MerchantSpring Marketplace Masters
Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
Agency Best Practice | Agency Pricing Strategies for 2026: What to Charge and How to Scale Profitably
💸 Amazon Agency Pricing Is Broken—Here’s How to Fix It In this Marketplace Masters live session, Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] sits down with Scott Ohsman [https://www.linkedin.com/in/scott-ohsman-861196a6/] (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services? From retainers and rev share to setup fees, ad spend markups, and scope creep survival—Scott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and why flat fees (with guardrails) might be the future of profitable agency models. If you're tired of chasing unpredictable revenue—or losing money in month one—this one’s for you.
Agency Best Practice | TikTok Shop Mastery: Lessons for Amazon Sellers & Agencies
📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025 TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski [https://www.linkedin.com/in/kristen-kurowski-0b36a83b/] (Emplicit) joins Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop. Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scales—without abandoning your Amazon core. If your agency isn’t offering TikTok Shop services yet, you’re already behind.
Agency Best Practice | Detecting & Removing Negative Reviews: What Every Account Manager Must Know
🚫💬 Unfair Amazon Reviews Are Hurting Your Clients—Here’s How to Remove Them (Legally) In this episode, Shane Barker [https://www.linkedin.com/in/shanebarker/], owner of TraceFuse [https://www.linkedin.com/company/tracefuse/], joins Paul Sonneveld to break down how agencies can spot and remove non-compliant Amazon reviews—without breaking TOS. Learn exactly what Amazon will remove, how to build a winning case, and why AI is your secret weapon for keeping listings clean. If your clients are losing sales from competitor attacks, pricing mentions, or profanity-laced reviews—this is your blueprint for taking action fast.
Amazon Vendor | The Demand Edge: Smarter Forecasting for 2025 and Beyond
📉📦 Struggling with PO Volatility and Inventory Chaos? You’re not alone—and it’s costing you. In this Marketplace Masters episode, Nathan Grimm [https://www.linkedin.com/in/nathangrimm/] (Founder, Mercantile Commerce) joins Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] to break down what’s actually working in Amazon vendor forecasting and demand planning. From sell-through-first forecasting and depth of cover signals to how vendors should adjust for promo events, new SKUs, and even Amazon’s erratic PO behaviour—this is the blueprint for future-proofing your inventory ops in 2025 and beyond. If your team still builds demand plans off POs… this one’s mandatory.
Agency Best Practice | Reinventing Content in the Age of AI
🧠💡 AI-Generated Content Doesn’t Mean AI-Grown Brands Speed. Scale. Style. AI is changing how Amazon content gets made—but that doesn’t mean it’s doing the thinking. In this Marketplace Masters episode, Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] sits down with John Wondrasek [https://www.linkedin.com/in/johnwondrasek/] of Incomar Services [https://www.linkedin.com/company/incomar-creative-services/] to uncover how his global content studio is leveraging AI without losing the soul of storytelling. From 3D renders and lifestyle image generation to hiring for AI fluency, John shares the tools, workflows, and mindset shifts agencies need to thrive. If you’re an Amazon agency wondering how to price, position, or evolve your content services in the AI era—this is your blueprint.
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