Mics Out

Limiting the F1 star's influence to on-track success would not do justice to the impact of a generational athlete who has transcended motorsport. The Mics Out team unpacks the scale of Hamilton's off-track interests that have transformed him into a global superstar, while ex-McLaren comms chief Matt Bishop offers his thoughts on how the 2021 Abu Dhabi Grand Prix elevated Hamilton's profile even further. The team also discuss the other seven motorsport drivers that were included in the wider list of 150 athletes profiled by SportsPro and NorthStar Solutions Group.

The long-rumoured US TV rights deal between Formula 1 and Apple has finally been confirmed, in what is a milestone moment in F1's continuing strategy to grow in the United States.  The Mics Out team analyses what the deal means for Formula 1, for Apple, and for US motorsport fans, whilst also reflecting on the step change it represents in the US sports broadcasting market.  Elsewhere, there's a round-up of the Formula 1 teams' latest financial results and a discussion on Porsche's decision to leave the World Endurance Championship at the end of 2025.  Also, hear the team's thoughts on Formula E's broadcast strategy in the UK, as well as NASCAR's ongoing struggles with viewership of its playoffs.

After a hiatus of a year, Extreme E is returning to action in a new hydrogen-powered format: Extreme H. The Extreme E World Cup will take place in Qiddiya City, Saudi Arabia, from 9th to 11th October, and the series' managing director Ali Russell sits down with Cian Brittle to discuss the new series. In this exclusive interview, Russell reflects on the final chapter of Extreme E and explains how the reimagined series is positioning itself for long-term success. The Mics Out team also sit down to discuss the latest business news, including Cadillac's commercial capture of Jim Beam, the exciting collaboration between F1 Academy and Hello Kitty, and why Red Bull makes such a marginal profit in F1.

Audi and Adidas seems like a match made in heaven, but why has the famous manufacturer only announced three major partners ahead of its F1 debut? The Mics Out team analyses the unique commercial strategy that Audi hopes will promote a premium and exclusive look to the team's car, something that will leave it looking much sparser than its rivals. Elsewhere, there's discussion around the future of Alpine in Formula 1 and why big names from the global series are looking at MotoGP as an investment opportunity. Also, hear why IndyCar's planned event in Mexico City couldn't go ahead and why Nascar's playoffs are no longer fit for purpose in 2025.

Another IndyCar season is in the books, and yet anothertitle has been added to Alex Palou’s trophy cabinet. This year’s ascent to championship glory may have seemed like a foregone conclusion for much of the season, but four titles in five years is a phenomenal achievement that underlines the Spaniard as one of motorsport’s preeminent talents. Cian & Tom look back over the season's major talking points, including the controversy surrounding Team Penske and Fox's major investment into the series. Also, the team analyse McLaren's decision to upgrade Mastercard to naming rights partner and what this means for the rest of the team's sponsorship portfolio.