Minutes With Mike

What Goldie Locks Took Out to Stand Out with Devin Graciano

Devin Graciano took protein out of professional haircare and built Goldie Locks around what she saw from the chair. She joins Mike for a candid conversation about going back to school for chemistry as a working stylist, how her partnership with McKenzie Turley actually works, and how a bootstrapped team thinks about influencer PR boxes when the budget isn't $50 million. Connect with Devin: https://www.linkedin.com/in/devin-graciano-04098824/ [https://www.linkedin.com/in/devin-graciano-04098824/] Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/ [https://www.linkedin.com/in/pimsmikeryan/]

Why Home Is a Feeling, Not Just a Look with Jenny Wolf

The offices Jenny Wolf's commercial clients ask for don't feel like offices. They feel like home. Jenny, founder of Jenny Wolf Interiors and The Huntress, joins Mike to talk about why home is a feeling, not just a look, her "10% design, 90% problem solving" framing of the work, and a Hudson, NY, auction story that ends in 2026 with a piece she first spotted in a 2016 magazine. Connect with Jenny: https://www.instagram.com/jennywolfinteriors/ [https://www.instagram.com/jennywolfinteriors/] Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/ [https://www.linkedin.com/in/pimsmikeryan/]

What Brands Misunderstand About the Men's Market with Ian Michael Crumm

Ian Michael Crumm built Boys in Beauty around a simple idea: beauty doesn't have to be gendered. In this candid conversation, Ian walks Mike through the line connecting his esthetician practice, his Times Square billboard for the Melanoma Research Foundation, and his collective to democratize beauty for men. Inside: why community beats audience size, what brands get wrong about the men's market, and how a "beauty spectrum" replaces the old grooming-vs-makeup divide. Connect with Ian: https://www.linkedin.com/in/ian-michael-crumm-7a28a741/ [https://www.linkedin.com/in/ian-michael-crumm-7a28a741/]

Move Fast and Make Things with Mike Rovner

Mike Rovner has spent 30 years in New York advertising and now runs a successful independent shop. Whether he's teaching his City College grad students or the junior creatives at TiNY Ad Agency, he tells them the same thing year after year: an execution is not an idea. A candid conversation on why most creative work fails the insight test, what AI gets right and wrong, and the open secret of influencer marketing. Connect with Mike: https://www.linkedin.com/in/mikerovner/ [https://www.linkedin.com/in/mikerovner/] Connect with Tiny: https://www.tinyadagency.com/ [https://www.tinyadagency.com/]

The Clean Beer Playbook: Taste Good, Brew Clean, Grow Local with Conor Begley & Joe Cloyes

Conor Begley and Joe Cloyes spent $25K testing the top 20 US beers. What they found led to Fathers Brewing, a clean American lager that won gold before it hit Whole Foods. A candid conversation on the clean beer playbook: why taste had to win before the clean story, how they ran a Super Bowl activation while selling in two counties, and why the real influencers in beer are bartenders, not Instagram. Connect with Fathers: https://www.fathersbrewing.com/ Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/