TOM 'BIG AL' Schreiter - The 4 color personalities of MLM
This talk shares the journey of starting in network marketing, failing for nearly two years, and then discovering the importance of what you say rather than how hard you work. The breakthrough came when the speaker realised: other people in the same city, same economy, and same conditions were recruitingâso the only difference was their words. If people donât like what you say, change what you say.
From there, the concept of the Four Colour Personalities is introducedâan easy way to understand people and adapt communication:
* Yellow (Helpers): Nurturing, caring, relationship-driven. They want to help others and feel connected.
* Blue (Fun-seekers): Life of the party, spontaneous, adventurous, short attention span. Motivated by travel, fun, and experiences.
* Red (Drivers): Leaders, competitive, decisive, want results fast. Motivated by achievement, power, and winning.
* Green (Analysts): Logical, detail-focused, cautious, prefer facts and data.
Most mistakes in network marketing come from speaking in our language instead of theirs. For example, telling a Yellow about profits will upset them, but talking about helping mums stay home resonates. Telling a Blue about spreadsheets is torture, but offering them an incentive trip has them signing up immediately. The skill is translationâspeaking to people in their colour language without changing who you are.
Some practical ways to spot colours:
* Job (engineer = Green, social worker = Yellow, etc.)
* Free time (parties = Blue, spreadsheets = Green, charity work = Yellow, building business = Red).
* Listening carefully and asking simple questions helps identify them quickly.
Key lessons:
* You donât have to be perfect. Even recognising colour types half the time gives you a huge advantage.
* Avoid thinking rejection means failure. Teach new team members to use soft phrases: âThis may or may not be for youâ or âDo you like saving money? Then we should talk.â These take away pressure and fear of rejection.
* Introverts can excel because listening reveals exactly how someone wants to be spoken to.
Examples of how colours clash:
* Two Reds = war.
* Two Blues = a permanent hangover.
* Two Greens = boring.
* Two Yellows = disappear to do missionary work. But when opposites talk, miscommunication happens (a Green with facts overwhelms a Blue; a Redâs bluntness makes a Yellow cry).
The secret is to create instant trust and rapport by stating facts both people believe:
* To Yellows: âWork supports family, but we miss family.â
* To Blues: âWork should be fun.â
* To Reds: âOwning a business earns big money.â
* To Greens: âA job risks all your income on your bossâs mood.â
For training, keep it simple:
1. Teach new recruits that rejection isnât failureâitâs just offering an option.
2. Give them easy scripts like âThis may or may not be for you.â
3. Use the four words: âThen we should talk.â (after asking, âDo you like saving money/looking younger/having more time off?â).
Ultimately, success in network marketing isnât about hard selling. Itâs about listening, translating into the other personâs language, and making it clear the business is simply an option that can improve their life.
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