Modern Marketing + Measurement

Creating Better, Not Just More: Rethinking Creative in the AI Era

On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative excellence to building stronger feedback loops between creative, media, and measurement, Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Making the Right Moment More Valuable

In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries into high-value inventory to navigating brand safety in nuanced, real-world environments, this conversation gets into what it really takes to connect creative, context, and commerce in a way that actually performs. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

From Attribution to Intention: Asking Better Questions to Drive Real Growth

In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. Laura shares why the industry’s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get into the power of better questions, the role of experimentation, and why understanding human motivation—not just clicks—leads to stronger, more meaningful results. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

From Clicks to Decisions: Marketing in an AI-Mediated World

On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current leaders to understand practical and real approaches to the current stage of marketing. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth

In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]