NOW

Find Your X Factor

Perfectly written posts are everywhere now and that’s the problem. When AI makes every caption sound “professional,” the agents who win are the ones who sound like a real person with real expertise. We’re joined by Wendy Forsythe, Chief Marketing Officer of eXp Realty and author of Leverage Your X Factor, to unpack how agents can build a personal brand that actually differentiates them, strengthens their value, and makes the commission conversation easier. We talk through Wendy’s path from producing agent to executive leadership, including the big risks that shaped her career and the routines that keep her focused in a demanding role. Then we get tactical about real estate marketing: why generic content turns you into a commodity, what it means to compete on value instead of price, and how to show clients who you are beyond the same templated posts everyone is sharing. Wendy also lays out her six-part FACTOR framework for scaling a real estate business without burning out: focus, action, community, technology, operations, and resilience. You’ll hear why she thinks in 90-day cycles instead of trying to predict the “best platform” for the next decade, plus how Instagram and YouTube fit alongside newer opportunities like Substack and even Reddit for local authority that can show up in AI tools like ChatGPT. We close with a clear game plan for a tough 2026 market: build listing inventory, gain market share, and if you’re growing revenue share, lead with production value that helps other agents grow. If this helped you, subscribe, share it with an agent who feels stuck, and leave a quick review so more people can find the show. Follow Wendy: www.instagram.com/brandwendy www.wendyforsythe.com Follow us: www.instagram.com/allthingstwiss www.instagram.com/askthegeneral https://www.youtube.com/@nowpodcastforreal Looking to expand your business? Sign up to receive more information on our FREE virtual mastermind. Sign up here: https://forms.gle/PZ3iEQs1dEDzkyQU8

Cold Calls? Nah—Send Postcards And Pray

Ready to stop waiting for perfect timing and start making moves? We sit down with veteran agent Errikka Paiz, whose two-decade journey runs on service, planning, and a fierce commitment to aligning with the right people. From licensed assistant to trusted Coachella Valley expert, Errikka shows how long-haul growth happens when you pair clear goals with daily actions you can control. We unpack the Paiz Plan—why unit-based goals beat income targets, how whiteboard tracking defeats overwhelm, and the exact cadence she uses to turn months into momentum. Errikka explains why she ditched cold calls for creative postcards that flood her phone with warm leads, and how honest resource audits help you double down on strengths and outsource the rest. Her growth season didn’t wait: a stage at Tom Ferry, a full-team ramp, and a brokerage switch collided at once. She credits faith, family support, and a prepared mind for turning opportunity into results. Errikka also gets real about choosing a brokerage in 2024. Brick-and-mortar fees didn’t match a modern, mobile business, so she prioritized a network with culture, coaching, and scalable tools. The toughest step wasn’t the paperwork—it was the conversation to leave. Once she made the call, clarity surged, the holidays stayed joyful, and her pipeline kept moving. Now she’s aiming to help 55–60 families, launching a YouTube channel, and opening her playbook through webinars so agents nationwide can adopt what works. If you’re an agent weighing a big leap—new systems, new team, new brokerage—this conversation offers a clear roadmap: set unit goals, map controllable actions, track wins, pick channels that fit you, and surround yourself with people who raise your ceiling. Listen, share with a colleague who needs courage, and subscribe for more agent-to-agent playbooks. If this helped you think bigger, leave a review and tell us your next move. Follow Errikka: www.instagram.com/realtorerrikka Follow us: www.instagram.com/allthingstwiss www.instagram.com/askthegeneral https://www.youtube.com/@nowpodcastforreal Looking to expand your business? Sign up to receive more information on our FREE virtual mastermind. Sign up here: https://forms.gle/PZ3iEQs1dEDzkyQU8

Leadership, Loss, And The Power Of Showing Up

A career can pivot on a single choice, and Randall Zamora proves it. From walking away from a traditional college track to becoming a Dallas realtor known for relentless follow-up, investor savvy, and warm leadership, Randall shows how intention beats algorithms and how one call can unlock your next deal. We dig into his early training under top San Antonio agents, the move back to Lubbock to build a strong single-family base, and the leap to Dallas in 2020 where he closed roughly $15M without a prebuilt network—just hustle, curiosity, and a phone that never stops ringing. The conversation gets real about market nuance. Randall breaks down how Dallas County’s 30-day minimum reshapes short-term strategies and why midterm rentals near hospitals are booming, while Collin County’s more flexible rules create different yield profiles. He explains how he coaches investors on cap rates, financing, and exit paths, turning transactions into portfolios through clarity, consistency, and service. We also unpack why AI will make human touch more valuable, from quick check-in calls to personal videos and live events that build trust you cannot outsource. Leadership sits at the heart of Randall’s growth. He shares how the Texas Realtors Leadership Program helped him navigate grief, sharpen self-awareness, and become the kind of person others choose to follow. That same spirit led to a surprising move to eXp, where alignment with Now Nation and the Gated Group opened doors to mentorship, collaboration, relocation opportunities, and building a team with purpose—not pressure. If you’ve questioned your path, felt stuck at a ceiling, or needed a nudge to show up boldly, this story will light a fire and give you a plan. Subscribe for more conversations with top producers and community builders, share this with a colleague who needs a push, and leave a review telling us your biggest takeaway from Randall’s playbook. Connect with Randall: www.instagram.com/rzamora4340 Follow us: www.instagram.com/allthingstwiss www.instagram.com/askthegeneral https://www.youtube.com/@nowpodcastforreal Looking to expand your business? Sign up to receive more information on our FREE virtual mastermind. Sign up here: https://forms.gle/PZ3iEQs1dEDzkyQU8

Behind Every Door There's a Story: Building Your Brand in Real Estate

What happens when an appraiser of 22 years crosses over to become a real estate agent? Brandon Hargreaves shares this fascinating transition in our latest conversation, revealing how his extensive valuation background gives him a unique edge in Orange County's competitive real estate market. Brandon pulls back the curtain on the often misunderstood relationship between appraisers and agents. "Behind every door there's a story," he explains, detailing how his experience evaluating thousands of properties allows him to create compelling narratives around the homes he now sells. His practical advice on how agents should communicate with appraisers—respecting their profession while providing comprehensive information—offers invaluable guidance for any real estate professional. The conversation takes a compelling turn as Brandon shares how a simple appraisal request from Travis Mullen led to a transformative career move, joining The Gated Group alongside Travis and Gina Kirschenheiter. This partnership combines Brandon's valuation expertise with Gina's social media savvy, resulting in authentic, engaging content that showcases both properties and personalities. As markets shift from seller to buyer, Brandon offers strategic insights for pricing properties accurately, sharing candid stories about recent transactions that illustrate the challenges of today's evolving landscape. His approach emphasizes transparency with clients while maintaining a strong narrative about a property's true value. For those considering their own career pivots, Brandon's parting wisdom resonates deeply: "Trust yourself...get out of your own way, but partner up with yourself." It's a philosophy that has guided his successful transition and continues to shape his approach to building relationships in real estate. Follow Brandon on Instagram @brand_h to see the creative content he's developing with The Gated Group and watch for their intriguing upcoming project, "Real Estate Unanonymous." Follow us: www.instagram.com/allthingstwiss www.instagram.com/askthegeneral https://www.youtube.com/@nowpodcastforreal Looking to expand your business? Sign up to receive more information on our FREE virtual mastermind. Sign up here: https://forms.gle/PZ3iEQs1dEDzkyQU8

Purpose-Driven Prosperity: Building Wealth Through Affordable Housing

Don Wenner isn't your typical real estate mogul. Growing up with teenage parents and moving 37 times before age 17, he developed an extraordinary resilience and faith that would become the foundation of his $4 billion investment empire.  From his unexpected entry into real estate at age 20 to building one of America's fastest-growing private companies for 13 consecutive years, Wenner's story defies conventional business wisdom. What sets him apart isn't just his impressive growth metrics—it's his unwavering commitment to purpose. "Too much is given, much is required" serves as both his guiding verse and business philosophy. At DLP Capital, affordable housing isn't simply an investment strategy—it's the starting point for community transformation. Wenner's approach tackles both housing affordability and what he calls "the loneliness epidemic" by creating environments where residents truly know their neighbors. With thoughtfully designed apartment communities across 17 states featuring full amenities, onsite ministry resources, and programming from Bible studies to financial literacy classes, DLP builds genuine connections that benefit residents while delivering exceptional returns to 3,500 investor families. Most revolutionary is Wenner's perspective on business itself. "Business is ministry," he asserts, noting that employees spend 94 times more hours at work than church, giving business leaders unprecedented opportunity for positive impact. His "Lion Chaser Manifesto" challenges entrepreneurs to pursue dreams so ambitious they require divine intervention—not just for personal success but to transform lives through thriving communities. Whether you're an aspiring entrepreneur, real estate professional, or purpose-driven investor, Wenner's insights provide a blueprint for building organizations that generate both profits and meaningful impact. Want to learn more about Don's approach? Visit dlpcapital.com to discover upcoming events and resources for creating your own extraordinary organization. Follow us: www.instagram.com/allthingstwiss www.instagram.com/askthegeneral https://www.youtube.com/@nowpodcastforreal Looking to expand your business? Sign up to receive more information on our FREE virtual mastermind. Sign up here: https://forms.gle/PZ3iEQs1dEDzkyQU8