OCD - Obsessive Consumer Disorder
GenZ is proving to be a very different generation than their predecessors, They are pushing brands and marketers to re-invent themselves. This generation has converted influencing into a full-time job and this previously untapped potential is now coming to the forefront as an innovative solution for brands facing business problems. Charan Lakkaraju is a Forbes 30 under 30 awardee and founder, CEO of stuMagz; a digital campus ecosystem through which students get access to great career, learning and entertainment opportunities. The platform also facilitates meaningful brand and student associations.
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