From Hobby to Specialized Business: Mastering Newborn Photography with Alison Adkins

Seasonal Confusion & Thinking 3 Steps Ahead in Your Photography Business

If you’ve ever caught yourself shopping for Christmas props in May, scouting fall locations during summer, or planning spring minis while editing Santa sessions…welcome to photography business ownership. In this episode, we’re talking about the strange reality of always thinking several seasons ahead as a photographer. From ordering backdrops early to planning marketing campaigns months in advance, running a successful photography business often means living in a constant state of seasonal confusion. We’re pulling back the curtain on all the behind-the-scenes planning clients never see and discussing why thinking ahead can reduce stress, improve profitability and help your business run more smoothly year-round. Whether you’re just starting out or trying to become more intentional in your business, this episode will help you shift from constantly reacting to strategically planning ahead. In This Episode: * Why photographers are almost always working ahead of the current season * The real timeline behind successful mini sessions * How planning early can save money and reduce stress * The invisible work clients rarely see * Why seasonal overlap feels so chaotic * How thinking ahead improves client experience and profitability * Simple ways to become more proactive in your business Mentioned in This Episode: * Planning Christmas minis in spring * 4th of July sessions * Fall mini location scouting * Seasonal marketing timelines * The difference between hobby mindset vs business-owner mindset If this episode made you feel a little less alone in your seasonal confusion, be sure to subscribe, leave a review, and share it with another photographer who’s currently listening to Christmas music in May.

Photography Pricing Isn’t One-Size-Fits-All

In this episode, we’re talking all about photography pricing, and why there’s no universal “right way” to do it. One photographer charges $200. Another charges $2,000. And somehow…both are profitable. So what gives? The truth is, pricing is deeply personal. Your prices should reflect more than just your skill level. They should support your lifestyle, personality, business goals, workload and the type of experience you want to create for your clients. In this episode, I break down: * The biggest factors that affect pricing * Why photographers charge such different amounts * How to choose a pricing model that actually fits YOU * The pros and cons of three common photography pricing systems: * Hourly/session rate * IPS (In-Person Sales) * Tiered packages We also talk about: * Overhead costs and profitability * Location and market differences * Introvert vs extrovert-friendly business models * Luxury vs simplicity * High-volume vs low-volume businesses * Why comparing your prices to other photographers can be harmful Whether you’re brand new to photography or considering changing your current pricing structure, this episode will help you think more strategically, and more personally, about the way you run your business. Because at the end of the day, the best pricing strategy is the one that keeps you profitable and happy.

The Power of the Pivot

In this episode, I'm joined by my husband/business partner, Jeremy, to discuss the art of pivoting in photography and business. We share personal experiences, strategies for managing change and overcoming fears associated with it. Key Topics * The importance of pivoting in business growth * Managing fear and uncertainty during change * Strategies for transitioning through a pivot Chapters 00:00 The Journey of Change and Enoughness 07:57 Navigating the Photography Business Landscape 13:45 Embracing New Opportunities and Challenges 19:55 Learning from Mistakes and Growth 27:58 Advice for Photographers Facing Change

Showing Up as Your True Self and Building Community with Rafael Barker

In this episode, photographer and community advocate Rafael Barker shares his journey into photography, the importance of community involvement, and practical advice for entrepreneurs balancing passion and business. Discover how authentic engagement and strategic pricing can elevate your creative career. Key Topics * Rafael Barker’s journey from insurance to photography * The role of community involvement in creative careers * Balancing volunteer work and paid projects as a photographer Chapters 00:00 Introduction to Photography and Entrepreneurship 09:48 The Journey into Photography 20:20 Balancing Community Involvement and Professional Work 30:01  Navigating Volunteer Work and Compensation 39:52 The Importance of Passion in Photography 49:58 Learning from Experiences and Community Engagement 01:00:20 Final Thoughts and Encouragement   Connect with Rafael - https://www.facebook.com/rafaelbarkerphotography [https://www.facebook.com/rafaelbarkerphotography] - rafael.barker1@gmail.com [rafael.barker1@gmail.com]

Why Photographers Should Never Stop Learning

In this episode, I’m sharing a few of the biggest lessons I’ve learned during my conversations with niche photographers. Even after 11+ years, I’m still learning, and honestly, that’s been one of the most important parts of growing both creatively and in my business. I talk about why it’s so important to keep learning, how making space for the work you actually love can change everything, and why niching down isn’t limiting; it’s what helps you build trust and become known for something. Whether you’re just getting started or you’ve been doing this for years, I hope this episode gives you a little clarity and encouragement as you build a photography business that feels both strategic and fulfilling. Key Topics: * The importance of ongoing learning in both the business and creative sides of photography * Treating creativity like kudzu: never stop growing and expanding * The significance of saying no to projects that don't light you up to avoid burnout * Making space in your schedule for your preferred niche and personal life * Challenging the "jack of all trades" mindset by focusing on areas where you can be an expert * How clarity in your niche simplifies marketing and attracts the right clients * The value of continuous self-reflection and adapting based on experiences and conversations with peers Timestamps: 00:00 - Introduction: Why continuous learning matters in photography 01:18 - Learning is never just for beginners: always grow on creative and business fronts 01:46 - Creativity should grow like kudzu: never stop expanding your imagination 02:15 - Saying no to projects that no longer serve your business or passion 02:43 - Narrowing focus: the importance of niching down for trust and credibility 03:10 - Letting go of gigs that don’t light you up to avoid burnout 03:39 - The significance of making space for what you love to do more of 04:08 - Avoiding over-scheduling sessions that aren’t aligned with your goals 04:37 - Embracing change: outgrowing certain types of photography to prevent mediocrity 05:05 - Making space isn’t just about time; it's about mental and creative bandwidth 05:33 - Building trust through specialization and expertise in your chosen areas 06:00 - Summary: focus, clarity, and continuous growth drive success 06:30 - Cathleen’s encouragement: stay curious, adapt, and keep learning 07:00 - Building a community and inspiring others through sharing your journey 07:28 - Final thoughts: celebrate growth, embrace niche specialization, and stay inspired 07:54 - Call to action: leave a review and support the podcast Resources & Links: * Use That Camera [https://usethatcamera.com/] * https://www.facebook.com/burnsexposures [https://www.facebook.com/burnsexposures] * https://www.burnsexposures.com/ [https://www.burnsexposures.com/]