Harness positive consumer behaviour with Karen Short, Accenture Song and Rob McFaul, Purpose Disruptors

New Irish Research that moves businesses to Net Zero and saves money

Our last episode in the series busts a few myths such as… if you want to be sustainable or get to Net Zero, you have to spend more money See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Big ambitions in big organisations with Meadhbh Quinn, Marketing Director, Bord Gais Energy.

Most businesses don’t have the luxury of starting out and putting sustainability in central focus See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Exploring BCorp with Louise O'Connor, Strong Roots, Claire Hyland, Thinkhouse and Daragh Anglim, Broadlake

In this episode we welcome three guests who are all working in B Corp businesses. They generously share their learnings of how it overlaps and amplifies that Actions of Ad Net Zero. We have Louise O’Connor who has led the Strong Roots food business through accreditation, Claire Hyland who co-led the initiative in creative agency Thinkhouse and Daragh Anglim who has brought several businesses through as part of his work in Broadlake. From frozen carrots to amplifying social impact, from getting the best talent joining your business to being part of a growing community of forward-looking change makers, this is an episode with surprising insights, provocative ideas and a few laughs. https://broadlake.ie/ https://www.thinkhousehq.com/ https://strongroots.com/ https://bcorporation.eu/country_partner/ireland/ See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

When and when not to communicate sustainability with Vera Sidlova, Global Creative Thought Leadership Director with Kantar

This is an episode that will be of particular interest to Strategist and Marketers trying to understand how to convey (or not to convey) a sustainability message in campaigns. Vera Sidlova, Global Creative Thought Leadership Director with Kantar joined us in the studio to share valuable insights about how to communicate. Packed with gems about how little communications in the world is actually sustainability focused and how valuable it can be to a business - there is an estimated $600 billion on the table. We delve into how different audiences react to sustainability focused work, how to rise above the crowd with fantastic global examples of brands that are responding creatively and effectively to the challenge. An action-packed half an hour! https://www.kantar.com/campaigns/sustainability-sector-index https://www.kantar.com/Campaigns/BrandSustainability Gambrinus video (in Czech): https://www.youtube.com/watch?app=desktop&v=0rcHfbobCR8 LG Electronics in Mexico https://www.youtube.com/watch?v=-lFuzMwW3rs Superbowl for Hellmans: https://www.vml.com/work/hellmanns-tackles-food-waste-super-bowl Ichnusa (Sardinia, Italy) Effie Europe case study: https://www.effie-europe.com/2025/01/20/ichnusa-italy-sardinian-soul/ See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Harness positive consumer behaviour with Karen Short, Accenture Song and Rob McFaul, Purpose Disruptors

We are very lucky to have our first international guests on this podcast. Dialling in from the United States is Karen Land Short, Global Executive Creative Director, Accenture Song Sustainability, and dialling in from the UK is Rob McFaul, Co-Founder of Purpose Disruptors. Both are change-makers, Karen within Accenture Song and Droga5 and Rob within the wider advertising industry. This episode is focused on Harnessing Consumer Behaviour (Action Five). We spoke about the need for change and how to create the right foundations and mindset. Rob and Karen shared some examples of their work, and work they admire, that are creating positive change. This is a thought-provoking episode that will be well worth a listen (and a relisten!). www.purposedisruptors.org www.accenture.com/ie-en/about/accenture-song-index www.adnetzero.com/ireland See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.