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Podcasting Secrets

Podcast by Nathan Gwilliam

English

Business

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About Podcasting Secrets

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

All episodes

113 episodes

episode He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause) artwork

He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)

Most podcasters assume they need paid ads to grow. Jaryd Krause proves the opposite. After he got banned from Facebook ads and watched a business that ran on up to $20,000 a month in ad spend fall apart, he rebuilt his business on a podcast with zero ad spend, and the clients started coming to him. In this episode of Podcasting Secrets with host Nathan Gwilliam, Jaryd Krause, founder of Buying Online Businesses and host of the Buying Online Businesses Podcast, shares how he advises on acquisitions up to $20 million while working five to ten hour weeks from Bali. Jaryd breaks down the content garden approach that attracts buyers instead of chasing them, the ad funnel that turns one short clip into an email list, why he rejects about 99% of guest pitches and hunts the guests he wants instead, and the simple naming move that makes a show sellable later. He also explains why he does not lean on sales calls anymore, how banking episodes ahead buys real freedom, and why building your show for others beats building it for the money. If this episode helps you rethink how a podcast can grow a business, subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a show that works while you live your life. Follow, Like & Subscribe  Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Jaryd Krause: Website: https://buyingonlinebusinesses.com LinkedIn: https://www.linkedin.com/in/jarydkrause YouTube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw Instagram: https://www.instagram.com/buyingonlinebusinesses/ Apple: https://podcasts.apple.com/us/podcast/buying-online-businesses-podcast/id1455428116 Spotify: https://open.spotify.com/show/54NJNFU0VjO35y4heFBWmx

16 Jun 2026 - 46 min
episode Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox) artwork

Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox)

Most podcasters measure success by one number, downloads, and quit when that number stays small. Matt Haycox keeps a different scoreboard. The investor and host of No Bollocks with Matt Haycox went bankrupt at 28, rebuilt after losing it all, and has now recorded around 700 episodes over seven years. His take is simple. A podcast can pay off even if nobody listens. In this episode of Podcasting Secrets with host Nathan Gwilliam, Matt explains why 300 loyal listeners in the right niche can outearn 300,000 random ones, how the niche trap buries most business shows before episode 20, and how to use the show to open doors with guests who would rarely take your call. He breaks down booking ideal clients as guests, pushing through your rough early episodes, and why dropping the fake highlight reel builds the kind of trust that turns a small audience into real revenue. Want a podcast that builds authority and brings in business, not just downloads? Focus on the right niche, the right relationships, and consistency you can sustain. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who are growing and monetizing shows that last. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Matt Haycox:   Website: https://matt-haycox.com/ LinkedIn: https://www.linkedin.com/in/matthaycox/ YouTube: https://www.youtube.com/@MattHaycox Instagram: https://www.instagram.com/thematthaycox No Bollocks Podcast (Apple): https://podcasts.apple.com/gb/podcast/no-bollocks-with-matt-haycox/id1663860906 No Bollocks Podcast (Spotify): https://open.spotify.com/show/3UVPhB8D2igVlqyWWWZCvO

9 Jun 2026 - 42 min
episode Why the Smartest Podcasters Use Their Show to Build a Membership Not Sell Ads (with Tim Topham) artwork

Why the Smartest Podcasters Use Their Show to Build a Membership Not Sell Ads (with Tim Topham)

Most podcasters spend years chasing ad deals that never come. Tim Topham took a different path. As the founder and director of TopMusic Co and host of The TopCast, Tim built 470 episodes of a niche podcast for music teachers without ever running a single ad. Instead, every episode fed a paid membership community that replaced his full-time teaching salary, funds a full team, and has run for 10 years straight. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tim reveals why the podcast should never be the business, how he beta-launched his membership while still teaching full-time, why consistency over years compounds in ways most early podcasters never stay long enough to see, and the screen-recording system that helped him hand off production tasks and protect his time. If your show is not generating the income you hoped for, this episode reframes the problem. The show is the funnel. Build the right product behind it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that actually pay. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Tim Topham: Website: https://topmusic.co/ LinkedIn: https://www.linkedin.com/in/timtopham/ YouTube: https://www.youtube.com/topmusicco Apple (TopCast): https://podcasts.apple.com/us/podcast/the-topcast-the-official-music-teachers-podcast/id972978614 Spotify (TopCast): https://open.spotify.com/show/7pEIphmLpaQS1E4lFbxd3R

2 Jun 2026 - 46 min
episode How to Break out of the Burnout Loop Killing Your Podcast (with Michal McCracken) artwork

How to Break out of the Burnout Loop Killing Your Podcast (with Michal McCracken)

Most podcasters think they quit because they lose motivation. The real reason is more physical than they'd expect. Michal McCracken is a transformational coach and host of the Space and Grace Podcast who helps entrepreneurs build abundant businesses without burning out, by working with the nervous system rather than against it. She built and sold a thriving pet care business, made great money, had amazing staff, and still found herself sitting in her car one morning convinced she was having a heart attack. In this episode of Podcasting Secrets with host Nathan Gwilliam, Michal reveals why your body treats the publish button like a survival threat, how the three nervous system states (ventral vagal, sympathetic, and dorsal vagal) show up as procrastination, distraction, and pod fade, and how to negotiate with yourself to keep publishing without white-knuckling through the resistance. Your body isn't broken. It's doing exactly what it was designed to do. The question is whether you know how to work with it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that last. Follow, Like & Subscribe:   Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Michal McCracken: Website: https://www.spaceandgrace.me/resources LinkedIn: https://www.linkedin.com/in/michal-mccracken/ Podcast (Apple): https://podcasts.apple.com/nz/podcast/space-and-grace-podcast-abundant-business-without-burnout/id1776927699 Podcast (Spotify): https://open.spotify.com/show/7Lz9vFTiRaWzwPuDloUZEg

26 May 2026 - 45 min
episode How to Turn Guest Introductions Into a Multi Million Dollar Deal (with Athin Cassiotis) artwork

How to Turn Guest Introductions Into a Multi Million Dollar Deal (with Athin Cassiotis)

Most podcasters obsess over downloads while missing the bigger opportunity sitting across the mic. Athin Cassiotis built The Business Growth Show to 290 episodes in five and a half years without missing a single week, then turned guest introductions into a multi-million-dollar partnership he never pitched. A high school dropout from Adelaide once told by his own teacher he would never succeed, Athin has gone on to coach 1,000-plus entrepreneurs across 30-plus industries in 10-plus countries. In this episode of Podcasting Secrets with host Nathan Gwilliam, Athin shares why your guest list outranks your listener count, how he landed Jay Abraham, the world's highest-paid marketer, on his show for free when others pay $5,000 just for a meeting, the buffer system that keeps a weekly show running for years, the calendar booking workflow that turns hours of prep into minutes, and how to land headline-name guests by working up through their network of instructors and assistants. He also breaks down the reciprocity move that turns guests into distribution partners and the AI workflow that lets one episode fuel weeks of social content. Catch The Business Growth Show on Apple and Spotify. Want to stop chasing downloads and start building real partnerships through your podcast? Treat each guest like a partner, not just a content piece. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly conversations with creators turning podcast guests into long-term business growth. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Athin Cassiotis: Website: https://athincassiotis.com/ The Business Growth Show on Apple: https://podcasts.apple.com/au/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 The Business Growth Show on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr LinkedIn: https://www.linkedin.com/in/athincassiotis/ Instagram: https://www.instagram.com/athincassiotis/ Facebook: https://www.facebook.com/athincassiotis/ X: https://x.com/athincassiotis EndFragment

21 May 2026 - 44 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

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