Podcast analytics: 30 or 60 seconds? Does it matter?

Spotify redefines a “play”

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now [https://podnews.net/class-click/3535/2026-06-12] * Spotify has adopted the Alliance for Podcast Measurement definition of a "play" [https://newsroom.spotify.com/2026-06-11/spotify-for-creators-tools-plays-analytics-updates/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-12] in their metrics, announced yesterday as part of a wider set of new data and charts within the Creators dashboard. Spotify first introduced a "play" in May 2025, but didn't explain [https://podnews.net/update/podx-lemonada-spotify#story2] how they were calculated; as of today, a "play" is now defined as 30 seconds of content played once per user per session (audio or video). Spotify claim their data "helped inform" AMP's definition [https://podnews.net/press-release/amp-task-force-download]; the technical details of that have yet to be published. * The IAB, which is not involved in AMP, has no definition of a play in its Podcast Measurement Guidelines [https://iabtechlab.com/standards/podcast-measurement-guidelines/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-12], under which many podcast hosting companies certify their data. Its technical document defines a valid download as something where "enough of the podcast content to play for 1 minute should have been downloaded", one per user per 24 hours; that's twice as long as AMP's 30 second figure. (A play is not a download; a download may never be played.) * Apple Podcasts, which is not involved in AMP, defines a play in Apple Podcasts Connect as "the number of plays on unique devices where the play duration is greater than 0 seconds" - and isn't limited to one per user. In practice, a "play" appears to measure every touch [https://podnews.net/update/gen-z-lean-towards-video#story4] of the play button (even, one suspects, after pauses for turn-by-turn instructions while driving). As one example, in May, the Podnews Weekly Review podcast saw 2,093 [https://podnews.net/uploads/pwr-may-downloads-apl.avif] downloads to Apple Podcasts, but 3,200 [https://podnews.net/uploads/pwr-may-plays-apl.avif] "plays". * However YouTube, which is not involved in AMP, highlights "views" across its website, but does not publicly define what a view is. It's generally believed, however, that a "view" means a minimum of 30 seconds played (for videos longer than that). In our view, if both YouTube and Spotify both now agree on a "30 seconds" metric - then, because that's where the majority of podcasts are consumed, that's a de-facto standard anyway. But, for the benefit of the industry, will everyone else agree? * When US radio switched from a 5 minute to 3 minute threshold last year, that added another 23% to the numbers [https://www.radioworld.com/news-and-business/programming-and-sales/nielsen-3-minute-change-boosted-spring-results?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-12]. We're doing some data work to discover what it might mean for podcasting, too. * Stampede Social has unveiled a set of new tools for podcasters who use Instagram. [https://podnews.net/press-release/stampede-social-slide-into-dms] You can set the tool to instantly send your latest episode - complete with episode artwork - to anyone who DMs a keyword to you: making it much easier to convert an Insta reader to a podcast listener. The tool can also be used for advertiser feedback, and works with your existing RSS feed. * Back in May last year, Spotify came under fire [https://podnews.net/update/essential-listens#story3] for listing spam podcasts that operated as links to websites for illegal drugs. After a CNN story, Spotify said they'd removed them; but that kicked off an investigation from US Senator Maggie Hassan, which was released [https://www.jec.senate.gov/public/index.cfm/democrats/2026/6/new-hassan-investigation-drives-spotify-to-take-action-against-57-000-podcast-episodes-that-contain-drug-related-content?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-12] yesterday. The full investigation suggests that Spotify removed 3,500 accounts in 2025 [https://www.jec.senate.gov/public/_cache/files/9039bcd9-946f-4281-9f02-b082cece6907/hassan-spotify-report-final.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-12] (and over 57,000 different episodes), but didn't report a single account to law enforcement. Spotify doesn't track any use of links in episode descriptions, either, we learn - and some shows had been on the platform for four years. * iHeartRadio, Amazon Music and Acast's Podchaser also had this kind of spam in their directory, says the committee's report. Jellypod, an AI-generated podcast tool, is highlighted as one of the tools used to publish this content. We've covered efforts to remove spam shows like this in the past (like this [https://podnews.net/article/podcast-spam-naughtiness], back in 2022, and the Podcast Index's work [https://public.podcastindex.org/24hourFeedReport.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-12] more recently). In our opinion, this isn't a Spotify problem - it's an industry-wide issue, that we should be working together to combat. It shouldn't be hard to automatically share potentially problematic feeds across the industry: and to highlight podcast hosting companies who fail to adequately moderate their users' content. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/spotify-amp-play]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * The Finance Podcast Pre-Flight List [https://podnews.net/class-click/3459/2026-06-12] — Most finance podcasts stall before launch, not from lack of ideas but from lack of process. This checklist covers all seven phases from strategy to ongoing operations. Free. * Own the Charts w/ AudienceLift.com ✅ [https://podnews.net/class-click/3069/2026-06-12] — More Listeners. More Charts. More Growth. 🚀 Grow your podcast with targeted campaigns that deliver results. Visit AudienceLift.com today! * The Podcast Discovery Playbook [https://podnews.net/class-click/3531/2026-06-12] — Tom Webster and JAR's Roger Nairn present never-before-seen data on how listeners find podcasts, drawn from the largest study of US podcast consumption. Plus a pre-launch playbook and live Q&A. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media 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Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Patrick von der Wehd [https://unsplash.com/photos/speed-limit-sign-30-zone-under-blossoming-trees-ndJdAonR8CI]

12. Juni 20265 min

Apple Podcasts video to be on tvOS and macOS

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now [https://podnews.net/class-click/3535/2026-06-10] * Apple released more information on upcoming features, as part of the company's WWDC event. [https://www.apple.com/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-10] In the announcement, we learn that from "fall" this year - Mac users will get access to video podcasts in the Podcasts app; Apple Podcasts on tvOS also will support video playback and will have a full redesign; and there is a new "search within a show" feature to find an episode. * Apple Podcasts video allows creators to include an optional 4K version of their show, which, while overkill on a phone, will look good on the big screen. * Typically, these new features roll-out in mid-September, with public betas in July. Development betas are available now, though are confidential (so, we can't report on them). * A Canadian podcast network has agreed to pay CAD $885,000 (US $634,000) in a negotiated settlement [https://podnews.net/press-release/canadaland-we-charity-defamation] after an unfounded allegation in a podcast. The founder of Canadaland, Jesse Brown must make an apology on the website and the podcast. The show appeared to repeat a false claim from a 1996 magazine article as a statement of fact; and Canadaland did not seek comment before publishing. In 2024, a judge suggested Brown showed a "callous disregard of reputation and personal damage". CTV News reports [https://www.ctvnews.ca/canada/article/canadaland-podcast-host-apologizes-in-court-to-mother-of-we-charity-co-founders/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-10] that it is one of the larger sums paid in recent years. Podnews has learnt that Canadaland was fully insured for the settlement amount. * Jesse Brown told Podnews: "The WE Charity Scandal was never about anything Theresa Kielburger did. It was about what Craig and Marc did, and what Justin Trudeau did. That’s why Marc and Craig apologized to their donors and why Justin Trudeau apologized to all Canadians. Theresa Kielburger had nothing to apologize for, and that’s why I apologized to her today." * We asked podcast lawyer Gordon Firemark [https://firemark.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-10] what we should learn from this case. He told us: "Cases like this illustrate the importance of independent fact checking and verification. Good practice is to ensure that every potentially damaging allegation can be corroborated from two, three or more credible sources. Relying on a single source exposes you to just this scenario, and potentially significant damages awards." * Those who host their podcasts on Substack will be able to distribute video to Apple Podcasts "in a few weeks" [https://www.linkedin.com/posts/chrisstonetv_new-podcasts-hosted-on-substack-will-be-share-7469821168296853504-4wmg/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-10], according to a webinar with Substack Product Manager Zach Taylor (spotted by webinar-watcher Chris Stone). The platform also delivers video automatically to YouTube; it doesn't support Spotify video. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/apple-podcasts-tv-mac]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * FREE Content Collaboration session for podcasters. [https://podnews.net/class-click/3534/2026-06-10] — Looking to be a guest or find guests? In this 100% FREE Podcasting Business School meet-up, podcasters will have the opportunity to network and seek collaboration opportunities with other podcasters. * 🎙️ Get Your Campaign Running Today! [https://podnews.net/class-click/3517/2026-06-10] — Put your show in front of engaged listeners and grow your podcast on Player FM. Simple setup, flexible pricing, and real results for podcasters ready to grow. * AudienceLift.com = Podcast Growth 🌟 [https://podnews.net/class-click/3070/2026-06-10] — AudienceLift.com = Podcast Growth 🌟 More listeners. More charts. More growth. The smarter way to grow your podcast starts here. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], 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[https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media 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