Press Play: Video Marketing Leaders

Season One Wrap-Up

Thanks for joining us for the first season of the Press Play Podcast!  For more information about Explainify and the Press Play Podcast, check out our website! https://explainify.com/ [https://explainify.com/]

Getting Paid Shouldn't be a Pain w/ Alexander Matulionis

On this week’s episode of the Press Play Podcast, Alex Matulionis joins host Derek Gerber to discuss all of the exciting things happening at CaptivateIQ. Alex is a software engineer with CaptivateIQ, and he is on the frontlines of all the business’s recent and upcoming developments.  You don’t want to miss this episode! Shownotes (0:37) Introducing Alex Matulionis and CaptivateIQ (4:36) Partnering with Workday (5:42) Using education as a marketing tool (10:19) Full-stack development (12:50) A deeper look into CaptivateIQ (15:29) What’s next for CaptivateIQ? Links Derek Gerber [https://www.linkedin.com/in/derekgerber/#/] Alex Matulionis [https://www.linkedin.com/in/alexander-matulionis/] CaptivateIQ [https://www.captivateiq.com/] Quotes “If you need anything for calculating sales commissions and incentivizing your salespeople, CaptivateIQ is the way to go.” (5:09) - Alex Matulionis “Our platform is super flexible and very dynamic, and it can do quite literally anything you want it to do.  However, that’s a tricky problem to solve because with a lot of moving parts, it takes someone who almost has omniscient knowledge of the system.  So we’re working tirelessly on improving the whole user experience.” (14:39) - Alex Matulionis

The Animation Revolution w/ Tom Bancroft of Pencilish

In this episode of the Press Play Podcast, Derek Gerber talks with someone who played a significant role in shaping the childhood of Derek’s generation. Tom Bancroft spent over a decade with Disney as a Supervising Character Animator before founding multiple production companies, including Pencilish Animation Studios, where he currently acts as the Chief Executive Officer. Whether you realize it or not, you are likely already familiar with Tom’s work. His time at Disney later became known as the Second Golden Era for Disney animation. He animated characters for several well-known Disney movies, including The Lion King, Beauty and the Beast, Aladdin, Tarzan, Mulan, Atlantis, Brother Bear, and Pocahontas. He also created Mushu, a dragon character in Mulan. Shownotes (0:38) Introducing Tom Bancroft (8:37) Crowdfunding in animation (16:48) Bjorn the Last Unicorn and Mind Over Murphy (21:38) What sets Pencilish apart? (26:23) NFTs (32:05) Closing thoughts Links Derek Gerber [https://www.linkedin.com/in/derekgerber/#/] Tom Bancroft [https://www.instagram.com/tombancroft1/?hl=en] Pencilish [https://www.instagram.com/pencilishstudios/] Pencilish YouTube [https://www.youtube.com/user/mushume3] Bankrupt Brothers Animation Podcast [https://open.spotify.com/show/51n2oRg5poHoVYfxS2sxDQ?si=-cl_DTfJSpGKAJGoVOB9cA] Quotes “How many movies can you think of from when you were a kid that are still around today and people know about them? It’s a very rare occurrence, and so for me to say I have five or six movies that people still really remember is kind of amazing at my age.” (4:26) - Tom Bancroft “We also now have an army.  We not only got them to invest and help us get going, but we have this army of shareholders that hopefully are not only fans of me or animation, but of this company that they now co-own with us, and so they want it to succeed.” (14:27) - Tom Bancroft “That’s what we’re talking about is cutting out middlemen nowadays and going direct to our audience.  And we can do that now because guess what.  We all have a distribution system in our hands, and it’s in our pockets all day long.” (30:50) - Tom Bancroft

A Video's Worth a Thousand Words w/ Ayla Acosta - Arizona Diamondbacks

In this week’s episode of the Press Play Podcast, Derek Gerber sits down with Ayla Acosta, an Account Service Executive in the Arizona Diamondbacks’ corporate partnerships department. The pair discusses the importance of synergy and alignment with corporate partners, resuming in-person programs and activations, and why video should be an essential part of marketing programs.  You don’t want to miss this episode! Shownotes (0:39) Introducing Ayla Acosta (2:01) Synergy and collaboration (3:15) Adapting strategies for an evolving world (6:59) How video impacts corporate partnerships (9:03) Reintegrating in-person programs (12:57) What’s next for Ayla and the Diamondbacks? (14:50) Sports betting (16:43) Final thoughts Links Derek Gerber [https://www.linkedin.com/in/derekgerber/#/] Ayla Acosta [https://www.linkedin.com/in/ayla-acosta-67406299/] Quotes “You need to make sure that you’re collaborating correctly with all of your partners.  You know, we call it a corporate partnership because it is a partnership at the end of the day.” (2:10) - Ayla Acosta “When we’re looking for new partners or we’re looking to continue working with our current partners, we just have to make sure that alignment is there between our organizations.” (2:38) - Ayla Acosta “You’re trying to use video to portray events and emotions, and you want to do that in a way that words can’t.  So if a picture is worth a thousand words, then a video is worth a million.” (7:31) - Ayla Acosta “We’re trying to utilize videos for a lot of our press releases and any big news that we have coming out because we want to showcase what the experiences are, not just tell you what it is. Because if we feel like we can show you, you’ll have a better idea of what to expect.  You’ll get more excited about it and want to come and be a part of it.” (7:43) - Ayla Acosta “One thing that I’ve noticed about the Arizona Diamondbacks and something that really drew me here to begin with was just how much we play into our fans.  It’s all about fan experience.” (10:16) - Ayla Acosta

The Best New Boston Sports Team w/ Tim Torigian - N.E. Free Jacks Rugby

In this week’s episode of the Press Play Podcast, Tim Torigian joins host Derek Gerber to discuss marketing best practices. Tim is the Director of Corporate Partnerships for the New England Free Jacks, a professional rugby team based in Boston, Massachusetts, which recently completed its first season hosting home games.  Thanks for listening! Shownotes (0:38) Introducing Tim Torigian and the New England Free Jacks (5:57) How digital marketing is spreading the Free Jacks name (8:54) Showcasing partners (13:24) The challenges of marketing a team in a major market (17:00) What’s next? Links Derek Gerber [https://www.linkedin.com/in/derekgerber/#/] Tim Torigian [https://www.linkedin.com/in/timtorigian/] New England Free Jacks [https://freejacks.com/] Quotes “We can talk to people not just in New England, but we’ve got fans all over the county, if not all over the world, because our players are coming from all over the world.” (7:07) - Tim Torigian “As much as we liked being partners with [Delta], and it’s such a great value, but, you know, we love having them out at games.  We try to almost return the favor.  We want to make it so when people come out to a Free Jacks game, they have that same experience that they would have if they’re flying Delta.” (7:50) - Tim Torigian “Whenever we have someone who we think is going to be a good fit and we have some great conversations, there’s no shortage of creativity.  And kudos to our team and our management.  They give us a lot of flexibility and say ‘If you guys have a good idea, let’s run with it.  Let’s see what can happen.’” (11:32) - Tim Torigian