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Don't Pay Me, Cut Me In! The Creator Equity Play.

20 min · 24. Sept. 2025
Episode Don't Pay Me, Cut Me In! The Creator Equity Play. Cover

Beschreibung

What happens when creators stop taking brand deals and start taking equity? In this episode of Ready Set Click, we dive into the world of creator equity deals, where influencers don’t just promote products, they become part-owners of the companies they believe in. If you’re a brand founder, marketer, or creator, this episode will change how you think about influence, investment, and long-term partnerships.

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Episode This Influencer Marketing Shift Is Changing Everything in 2025 | Hootsuite x Upfluence Cover

This Influencer Marketing Shift Is Changing Everything in 2025 | Hootsuite x Upfluence

Wondering how to actually grow your brand on social media in 2025? In this episode, we’re teaming up with Eileen Kwok from Hootsuite to break down the real state of influencer marketing, the rise of creator-led growth, and how the smartest brands are adapting their strategies.From B2B to B2C content creators, to setting realistic expectations for ROI, we’re covering it all with real-world examples, and a few hot takes.Whether you're a marketer, founder, or creator, this conversation will change how you think about your next campaign.✨ Featured:👉 Hootsuite – Social media management platform https://www.hootsuite.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazlPdFJRZFVydWZfaEhSdkJ2RlR6V3BwLUN6d3xBQ3Jtc0tteFdiZ2s0ZWY3WUtjMWZOYTNzOHphV3pra0RpekRPSE9Cekp5aUxoamhCVTU2aVNsSmtXVVZBaWszQjNjb2ZHU3Z0Z2JrdGd5NTN2NTB5TGZWT0EzT3E1SlNqb19Rc0RyZ0sxMVEyMy1jQUZCMmJEWQ&q=https%3A%2F%2Fwww.hootsuite.com%2F&v=wjD4aZ27vAU]👉 Upfluence – Influencer marketing software powered by AIhttps://www.upfluence.com/?utm_source... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXEzaVgzQVJBV2dQYkIxOWV2TWZUNlRDcWxIZ3xBQ3Jtc0tsMS1zb29PVG1WUlJOa2JIa2Q3VmhGQVJ4R2ljUmRnMG5jelI3dHdyOXZMRlU3UDM1X3BnVWEyNjRIeFFpNkwtTm45Rm1HYklUam9LOURhdkFkYUx6N0FJYlRRRHRQMmRuSU5NZ0lkTFFZRXRyNHZGOA&q=https%3A%2F%2Fwww.upfluence.com%2F%3Futm_source%3Dorganic%26utm_campaign%3Ddirect&v=wjD4aZ27vAU]👉 Eileen Kwok – Social Media and Influencer Marketing Strategist at Hootsuite   / eileen-kwok   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbF9XMUI3MnRGY0dXRlhYcEdvTjh6VjUwdi1Hd3xBQ3Jtc0trQUdKX1hLMVZodDRsdldXQm5HZjhYV2VNRThCa0poZzVLT1pENkFQbzRmV1dZdnBHQlZBT3A2S0tNWmNVeDV0MGlSOFJkU1hlVXpiRkNvSVVITk9qTHV2VXhKbVBSOUtvbVUwbmJDXzhTWWRDUG5Wcw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Feileen-kwok%2F&v=wjD4aZ27vAU]👉 Paul Kahn – Senior VP of Sales at Upfluence  / paul-kahn-4023947   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnVOR1RtdEp3UGlTajA5YVZpRHFyaUtNZWdpd3xBQ3Jtc0ttMHJmTTFieDVFMG1tSlg4WVdXQzdnWTVfRmlKdjlBWExDa3hPb0JYVWszY291LU1wME4zQVJtc2Y1UzQ4VlEySWxpY1VocUMtNWhaQTRXLW5kRmZxZGRSSGZmV1RSbndKbDAwSnJ1ckZ0c1AzR2pQWQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaul-kahn-4023947%2F&v=wjD4aZ27vAU]🔔 Don’t forget to follow so you never miss a new episode!

2. Juli 202540 min