Standard Deviation Podcast

80% is the new 100%

This Podcast is sponsored by Team Simmer. * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases. * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. (Getting an update soon) * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  [https://www.teamsimmer.com/all-courses/data-analysis-with-r/] LIMITED 20% off offer on the Javascript for Digital Marketers Course [https://www.teamsimmer.com/all-courses/javascript-for-digital-marketers/] - Get it while it lasts! Latest content from Simo Ahava * Add IPv6 Support To Your Server-side GTM Load Balancer [https://www.simoahava.com/analytics/ipv6-support-google-cloud-load-balancer-sgtm/] Latest content from Juliana Jackson * The business model is THE strategy [https://julianajackson.substack.com/p/the-business-model-is-the-strategy] (subscribe to the newsletter for more amazing content) * LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/ Mentioned in the episode: * META announcement for new Click-Through Measurement Definition [https://www.facebook.com/business/news/click-attribution] * STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi) - https://stape.io/solutions/facebook-capi-tag [https://stape.io/solutions/facebook-capi-tag] - CAPI tag - https://stape.io/solutions/facebook-pixel-tag [https://stape.io/solutions/facebook-pixel-tag] - pixel tag - https://stape.io/gtm-set-up-assistant [https://stape.io/gtm-set-up-assistant] * Google Universal Commerce Protocol [https://developers.google.com/merchant/ucp] * Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment [https://www.anthropic.com/research/agentic-misalignment] * Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf [https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf] This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].

Raw data doesn't spark joy

This Podcast is sponsored by Team Simmer. * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases. * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  [https://www.teamsimmer.com/all-courses/data-analysis-with-r/] Latest content from Simo Ahava * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/] Latest content from Juliana Jackson *  Agent social networks are just a hall of mirrors [https://julianajackson.substack.com/p/what-is-really-moltbook] (subscribe to the newsletter for more amazing content) Mentioned in the episode: * Matomo [https://matomo.org/] * Tag Piper by David Vallejo [https://www.linkedin.com/posts/david-vallejo-sanz_from-superweek-meet-beets-ft-tagpiper-activity-7424805288576278528-UzkD?utm_source=share&utm_medium=member_desktop&rcm=ACoAABOn94cB5jVlDFYOZE_rchejFT1XOwoWoRQ] * Walker OS [https://www.walkeros.io/] * Jason Packer's new book: Google Analytics Alternatives [https://www.quantable.com/analytics/google-analytics-alternatives/] * Superweek Analytics Summit [https://superweek.hu/] * Measurecamp Helsinki [https://helsinki.measurecamp.org/registration/] Connect with Johan: * Linkedin [https://www.linkedin.com/in/johanvdwerken/] * GA4BigQuery [https://www.ga4bigquery.com/] * GA4Dataform [https://ga4dataform.com/] This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].

2026 - we are back and it aint sayf

This Podcast is sponsored by Team Simmer. * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases. * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course) [https://www.teamsimmer.com/all-courses/data-analysis-with-r/] Latest content from Simo Ahava * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/] Latest content from Juliana Jackson * The distance between what gets funded and what works has never been wider [https://julianajackson.substack.com/p/2025-overview-ai]. (subscribe to the newsletter for more amazing content) Mentioned in the episode: * Superweek Analytics Summit [https://superweek.hu/] * Measurecamp Helsinki [https://helsinki.measurecamp.org/registration/] Connect with Sayf Sharif: * Linkedin [https://www.linkedin.com/in/sayfsharif/] * Three Bears Data [https://www.threebearsdata.com/] * OptiMeasure [https://www.optimeasure.io/] This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].

Protect your critical thinking - Live at Analytics Summit

This Podcast is sponsored by Team Simmer. * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases. * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing. Latest content from Simo Ahava * Run Server-side Google Tag Manager On Localhost Article [https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/]  Latest content from Juliana Jackson * The sin, the oil, the crack and the crisis Article [https://julianajackson.substack.com/p/ai-bubble-2025] * Sign up for a the very first Google x Jellyfish Cloud Talks [https://info.jellyfish.com/da-dk/jfdk_googlexjellyfish-cloudtalks_event_jan2026] event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing. Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time. * TRKKN [https://www.trkkn.com/] * Analytics Summit [https://www.analytics-summit.com/] This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].

Another Tuesday, Another Identifier Panic

This Podcast is sponsored by Team Simmer. * Go to TeamSimmer [https://www.teamsimmer.com/] and use the coupon code DEVIATE for 10% on individual course purchases. * The Technical Marketing Handbook [https://handbook.teamsimmer.com/] provides a comprehensive journey through technical marketing principles. * Sign up to the Simmer Newsletter [https://www.teamsimmer.com/newsletter/] for the latest news in Technical Marketing. NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/ [https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/] Latest content from Juliana & Simo: * Subscribe to Juliana's newsletter: https://julianajackson.substack.com/ [https://julianajackson.substack.com/] * Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/ [https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/] * Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis [https://julianajackson.substack.com/p/how-to-do-data-analysis] Also mentioned in the episode: * Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/ [https://gunnargriese.com/tags/gtm-server-side/] * GA4 Dataform - https://ga4dataform.com/ [https://ga4dataform.com/](shouts to Jules, Krisztián, Johan, Artem, Simon) * Analytics Summit - https://www.analytics-summit.com/ [https://www.analytics-summit.com/] * Measure Summit - https://measuresummit.com/ [https://measuresummit.com/] * Measurecamp Helsinki - https://helsinki.measurecamp.org/ [https://helsinki.measurecamp.org/] * Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual [https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual] * sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon [https://github.com/google-marketing-solutions/gps-sgtm-pantheon] * Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ [https://www.linkedin.com/in/arben-kqiku-301457117/] This podcast is brought to you by Juliana Jackson [https://juliana-jackson.com/] and Simo Ahava [https://www.simoahava.com/].