SuperMarketers.ai: Your Roadmap to AI-Driven Marketing
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SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Podcast by Gen Furukawa

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Step into the future of marketing with SuperMarketers, the podcast that equips you with the skills to become an AI-powered marketing leader. Learn from top marketers and practitioners who are revolutionizing the industry with work at the forefront of artificial intelligence. Our guest line-up includes the brightest minds in AI and marketing, revealing strategies that can transform your campaigns into ROI powerhouses. Hosted by marketing leader Gen Furukawa, you'll get actionable and easy-to-implement ideas to use AI become a SuperMarketer. Join the ride to elevate your marketing skills with AI! 

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All episodes

27 episodes
episode How to Transform Your Team into AI Power Users with Paris Childress of Hop Online artwork
How to Transform Your Team into AI Power Users with Paris Childress of Hop Online

Hop Online [https://www.hop.online/] Paris Childress on LinkedIn [https://www.linkedin.com/in/parischildress/] Show Notes:  4:00 - Building an ICP Matrix with AI: Understanding customer profiles  8:00 -  How To Use client call transcripts to build better AI outputs  14:00 -  Creating an AI council: Getting 30 people on board without fear  16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

11. nov. 2024 - 19 min
episode How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai artwork
How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai

Zach on LinkedIn [https://www.linkedin.com/in/zachswright/] Reveal.ai [https://www.getreveal.ai/] 6:01 - Exploration of how to use customer insights in marketing 11:05 - Zach explains how customer understanding manifests in marketing efforts 15:48 - Discussion on personalization in outreach and scaling efforts 21:13 - Explanation of Anthropic's prompt builder and its benefits 26:36 - Exploring different ways to use customer conversation transcripts for content creation 31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset" 35:57 - Discussion on creating SOPs and improving processes with AI

10. okt. 2024 - 38 min
episode Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks artwork
Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks

Greg Brooks on LinkedIn [https://www.linkedin.com/in/gregorybbrooks/] SearchTides Website [https://searchtides.com/] Highlight Timestamps: * 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content * 9:15 - Discussion on the process of identifying core topics and creating content strategy * 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic * 23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice * 28:30 - Greg's perspective on the importance of brand equity in the future of marketing

15. sep. 2024 - 38 min
episode How Enterprise Companies Can Overcome AI Adoption Challenges in Marketing artwork
How Enterprise Companies Can Overcome AI Adoption Challenges in Marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions.  Manobyte - https://www.manobyte.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/ [https://www.linkedin.com/in/kjdean/]

29. aug. 2024 - 25 min
episode The Future of Brand Safety: AI & Social Media Moderation Insights from Matthew McGrory, CEO @ Arwen.ai artwork
The Future of Brand Safety: AI & Social Media Moderation Insights from Matthew McGrory, CEO @ Arwen.ai

Matt McGrory on Linked IN [https://www.linkedin.com/in/mmcgrory/?originalSubdomain=uk] Check out Arwen [https://arwen.ai/] Timestamps:  0:57 - Explanation of AI-powered content moderation 2:57 - Using RAG for brand-specific engagement 5:22 - Balancing AI automation with human oversight 8:28 - Prompt engineering and human-reinforced learning 9:00 - Using AI for creative storytelling in marketing 12:27 - Manual moderation techniques before AI tools 14:00 - Creating a structured approach to social media engagement 17:32 - Understanding brand health reports and benchmarks 21:38 - Analyzing sentiment and emotions in social media campaigns 26:53 - Key takeaways for growing on social media using AI 30:46 - Closing remarks and contact information

23. jul. 2024 - 31 min
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