The Avalanche Podcast

Marketing Momentum: How AI Really Finds Answers (and why you're missing)

When you ask AI a question, you get one clean answer. What you don't see is that one prompt triggered up to 15 separate searches behind the scenes. If your content isn't showing up in those searches, you don't exist in the response. In this episode, Lance breaks down how AI actually builds its answers and walks you through a simple activity to find exactly where your business is missing. #SEO #AISearch #MarketingPodcast #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum: SEO vs AEO is NOT a Debate

GEO, AEO, AI Search. The labels may keep changing, but the fundamentals haven't.   In this video, Lance breaks down why answer engine optimization isn't a new game and what actually drives visibility across both traditional and AI search.  Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Free Marketing Event in Grand Rapids — AI Search Decoded

If you've spent any time trying to figure out how to show up in AI search, you know how exhausting it is.  That's why we've done the research for you.  AI Search Decoded (Free Event) 📆 May 20 🕐 4-6 PM 📍 Rickhouse @ Long Road Distillers [https://www.linkedin.com/company/55025150]  RSVP Now - https://avalanchegr.com/ai-search-decoded  Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum: Use AI to Diagnose an SEO Collapse

When traffic drops, don't just guess why. In this episode, Lance walks through a workflow using SEMrush and Claude that used to take days of manual work from a qualified SEO expert and now takes under an hour.  You will hear exactly how to export ranking data, upload it into Claude, and use AI to spot the patterns humans miss across thousands of rows of data.  Subscribe to get every new episode.  #MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum in a Minute: Stop Publishing Good Enough Content

Good enough doesn't rank, and it never will. In this episode, Lance breaks down why most teams have a standards problem rather than a content problem, and what to do about it.  You will hear a simple five step process for making sure every page you publish is actually worth putting on the internet, plus how to get a free checklist to help you execute it every time. #MarketingPodcast #SEO #ContentMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]