'When you’re pushed into a corner, you HAVE to innovate' - Luke Hersheson on building a global brand

First Ever For Skin Samples…Are They Any Good? Joel and Ben Give Us Their Verdict

Ben and Joel hit a major milestone in their entrepreneurial journey, the arrival of their very first product samples for their men’s skincare brand, For Skin. After months of brainstorming, branding, and behind-the-scenes hustle, the boxes finally land… but will the products live up to expectations? From first impressions and fragrance debates, the pair put For Skin through its paces. It’s a turning point for the business, and a reminder that creating something from scratch is never as smooth as your serum claims to be. Will For Skin be ready for the market, or is it back to the lab? Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

‘What You ACTUALLY Need To Know About Skincare’ - Sarah Jossel Get’s To The Truth Of The Beauty Industry

Sarah Jossel, journalist, broadcaster, and beauty editor of the Sunday Times Style, joins Ben for a lively conversation around everything she's learnt working behind the scenes in the beauty industry, which she reveals all on, in her new book Diary of a Beauty Editor. The conversation explores Sarah’s drive to share her knowledge of skincare, and how she’s built trust by making beauty more accessible and transparent. She reflects on how the landscape of beauty, and media more broadly, has evolved, from traditional editorial to today’s fast-moving, social-first world. Above all, she emphasises why honesty is non-negotiable when communicating with her loyal following, and the responsibility that comes with having their trust. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

’70% Of Your Immune System Lives In Your Gut. Look After It!’ - Dr Megan Rossi On Tuning In To Your Gut Health

Dr Megan Rossi aka The Gut Health Doctor, joins Ben this week for a fascinating deep dive into gut health, business, and building a trusted brand based on the science.  From working in the NHS to becoming one of the most influential voices in global nutrition, Megan shares how she transformed scientific research into a thriving business, spanning bestselling books, a successful clinic, and a powerful digital platform. Ben digs into the realities behind turning expertise into enterprise, the challenges of scaling a purpose-led brand, and how Megan balances credibility with commercial success. Along the way, they unpack the booming wellness industry, the myths we’re often sold about gut health, and why trust is the most valuable currency in both business and medicine. It’s an honest, insightful conversation about entrepreneurship, resilience, and the power of knowing your niche, with plenty of practical takeaways (and a few gut-friendly tips) along the way. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

'When you’re pushed into a corner, you HAVE to innovate' - Luke Hersheson on building a global brand

Luke Hersheson, stylist, entrepreneur, and CEO of cult British brand Hershesons, this week chats to Ben, about building a modern business in an old industry. From growing up in a legendary hairdressing family to reinventing the salon model, Luke opens up about taking creative risks, learning to lead teams, and what it really takes to scale a premium brand without losing its soul. Ben and Luke dig into the realities of entrepreneurship, decision‑making under pressure, and staying relevant in an ever‑changing market. It’s a candid conversation about legacy, innovation, and the business lessons Luke’s learned along the way – whether you’re running a company, building a brand, or just curious how creativity and commerce collide. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

James Welsh on Korean skincare, breaking myths and why 'Natural Isn't Always Better’

Skincare influencer James Welsh gives Ben and Joel his insights and advice on the skincare industry, Korean beauty trends, the problems facing the men's grooming market in particular, tips for building a routine and debunks popular myths around skincare. Plus, he gives expert opinion on For Skin and how they can successfully launch their brand. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]