The Content Show. Ep 14 - The importance of storytelling

The Content Show. Ep 14 - The importance of storytelling

Why storytelling is so important for brands. [https://click2view.asia/the-narrative-power-of-corporate-storytelling/]How it can underpin everything from valuations to leadership.    The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon Kearney, the show features interviews, how-tos, reviews and discussions about what’s happening in the world of content. click2view.asia [https://click2view.asia/]

The Content Show. Ep 13 - Media brands are evolving

This week we talk about how the media brand is changing, shifting away from traditional media and opening up more possibilities for personal media brands and corporate media brands. Simon talks to Microsoft's Asia Newsroom editor Geoff Spencer about how corporate content brands are emerging and adjustment of going from being a journalist and foreign correspondent to being a brand storyteller. We also speak with former Guardian media writer Stephen Brook about the changing media landscape. Not to mention our regular chat with Click2View scripted content director Artur Akhmetzyanov and Editorial Content Director David Austin.   The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon Kearney, the show features interviews, how tos, reviews and discussions about what’s happening in the world of content. click2view.asia [https://click2view.asia/]

The Content Show. Ep 12 - The importance of consistency

We look at consistency and why it is the most important part of content marketing and often given the least priority. Plus our guide to the animation trends of 2020. [https://click2view.asia/refresh-your-visuals-with-these-animation-and-motion-graphic-trends/] The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon Kearney, the show features interviews, how tos, reviews and discussions about what’s happening in the world of content. click2view.asia [https://click2view.asia/]

The Content Show. Ep 11 - Influencers are here to stay, here’s why

Obituaries about the influencer are almost certainly not just premature but miss their growing role in commanding audiences that traditional media outlets wish they had. For B2B brands understanding what influencer culture can do will be one of the most important things to learn in 2020.   The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon Kearney, the show features interviews, how tos, reviews and discussions about what’s happening in the world of content.    Read about the blog post here: Ignore the media, Influencers are here to stay [https://click2view.asia/ignore-the-media-influencers-are-here-to-stay/] click2view.asia [https://click2view.asia/]

The Content Show. Ep 10 - Social video tools and putting the customer first

We discuss about how social video tools are allowing a new generation of storytelling and how it helps non-technical people create an engaging video in a short time. Also a snippet of an interview with Andrew Crombie regarding design thinking for content.   With our new format, we discuss the week's branded content releases with David Austin and Artur Akhmetzyanov.   The Content Show is a weekly program produced by content agency Click2View. Hosted by Click2View CEO and Editor-in-Chief Simon Kearney, the show features interviews, how tos, reviews and discussions about what’s happening in the world of content. click2view.asia [https://click2view.asia/]