The Good Eggs Podcast

Series 3 - Episode 6 - Issy Howell

The conversation covers Izzy Howell's journey from her early years to her career in the film industry and the impact of short form video content on marketing. It also delves into the changing landscape of content creation and the importance of authenticity and value in marketing. The conversation concludes with the impact of the COVID-19 pandemic on Howell Media. The conversation covers the impact of the pandemic on business, the pivot to virtual events, the development of Howell Studios, and the importance of having fun in life and business. Takeaways * Short form video content has revolutionized the marketing landscape. * Authenticity and value are essential in content creation and marketing. * The COVID-19 pandemic had a significant impact on live events and the business landscape. Pandemic impact on business * Pivot to virtual events * Development of Howell Studios * Importance of having fun in life and business Chapters * 00:00 Introduction and Inspiration * 06:07 Interest in Film and Storytelling * 13:19 Evolution of Content Creation and Marketing * 19:04 The Marketing Mix and Frequency of Advertising * 24:18 Transition to Howell Media and Impact of COVID-19 * 45:42 Importance of Having Fun

Series 3 - Episode 5 - Dr Michelle Booth

Dr. Michelle Booth shares her journey from a mining village to becoming a social entrepreneur and founder of Side by Side Arts. She discusses the evolution of social enterprise, the challenges, and the importance of sustainable business models. The conversation covers the challenges and opportunities for social enterprises in the Northeast region, the importance of collaboration, and the need for belief and financial viability in entrepreneurship. Michelle shares her experiences and insights, emphasizing the value of making money to do good and the significance of self-belief in pursuing entrepreneurial endeavors. Takeaways * Social enterprise evolution * Imposter syndrome Collaboration in the social enterprise sector * The importance of financial viability and self-belief in entrepreneurship Chapters * 00:00 Journey to Social Enterprise * 08:10 Transition to Social Enterprise * 17:07 Founding Side by Side Arts * 24:24 Challenges and Opportunities for Social Enterprises in the Northeast Region * 29:51 The Value of Making Money to Do Good * 36:00 The Significance of Self-Belief in Entrepreneurship

Series 3 - Episode 4 - Emmanuel Lewu

The conversation covers Emmanuel's journey from childhood in Nigeria to his business ventures and challenges in the North East. It explores his interest in technology, the impact of AI, and the resilience and adaptability required to overcome setbacks. Emmanuel emphasizes the importance of community support and the transformative impact of his work, highlighting the significance of routine and discipline in maintaining focus and resilience. The conversation covers the impact of the digital revolution, adaptability and flexibility in business, partnership and business growth, loyalty and trust in business relationships, community and people in business, TV appearance and business impact, business survival and adaptation, transition to social entrepreneurship, scrambled egg moment and business resilience, and golden egg moment and business advice. Takeaways * Adaptability * Community support Tech and digital revolution impact * Adaptability and flexibility in business Chapters * 00:00 Importance of Routine and Discipline * 21:24 Loyalty and Trust in Business Relationships * 27:49 Transition to Social Entrepreneurship

Series 3 - Episode 3 - Nicola Vallely

In this episode we’re joined by Nicola Vallely, entrepreneur and founder of Vallelys, as well as the driving force behind Revive and Survive CIC. Nicola shares her journey into business — the challenges she faced along the way, what motivated her to keep pushing forward, and how those experiences shaped the work she does today. We talk about her passion for supporting people starting their own businesses, particularly girls and young women who may not always see entrepreneurship as a path open to them. Nicola explains why confidence, encouragement and the right support networks can make all the difference. We also dive into her exciting new venture, Vallelys Bar, and what inspired her to take on a brand new challenge. This is a brilliant conversation about backing yourself, supporting others to succeed, and building something that creates real opportunities for the next generation. Enjoy!

Series 3 - Episode 2 - Shane Knox

In this episode we’re joined by Shane Knox, founder of Not a Statistic North East CIC. Shane shares his powerful and honest story — from the challenges he faced growing up, to his battles with mental health, and his time serving in the Royal Navy. Through it all, Shane talks openly about resilience, the turning points that shaped his life, and the experiences that led him to create Not a Statistic North East. We dive into the mission behind the organisation and how Shane is now using his own journey to support others — particularly young people and those facing difficult circumstances — showing them that their past does not define their future. This conversation is about resilience, second chances, and the impact one person can have when they decide to turn their struggles into support for others. Enjoy!