The Leverage Podcast

Tim Cook is Out As Apple CEO... Here's What Everyone Is Misunderstanding.

15 min · 22. Apr. 2026
Episode Tim Cook is Out As Apple CEO... Here's What Everyone Is Misunderstanding. Cover

Beschreibung

Subscribe to my Substack: http://www.gettheleverage.com [http://www.gettheleverage.com]There's a great contradiction of Tim Cook as maybe the best CEO of the last decade, and also maybe the one who has set Apple up to fail.He just announced his retirement. He's gonna step down in September. You're going to see two types of commentary about Tim Cook. One is that he is a genius who created so much value. The other is that Apple's product was bad and never innovated. What I'm here to tell you is that both of these people are actually wrong. The answer is weirder than you might think. Timestamps: 00:00 Tim Cook Is Retiring 01:36 Apple Silicon Masterstroke 02:43 Where Apple Thrived 05:33 Tim Cook Is An Operator, Not A Visionary 06:05 Apple Car and the Vision Pros 10:20 Where Apple Intelligence Went Wrong 12:13 Why Apple Lost the Narrative 14:24 The Next CEO's Opportunity

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Tim Cook is Out As Apple CEO... Here's What Everyone Is Misunderstanding.

Subscribe to my Substack: http://www.gettheleverage.com [http://www.gettheleverage.com]There's a great contradiction of Tim Cook as maybe the best CEO of the last decade, and also maybe the one who has set Apple up to fail.He just announced his retirement. He's gonna step down in September. You're going to see two types of commentary about Tim Cook. One is that he is a genius who created so much value. The other is that Apple's product was bad and never innovated. What I'm here to tell you is that both of these people are actually wrong. The answer is weirder than you might think. Timestamps: 00:00 Tim Cook Is Retiring 01:36 Apple Silicon Masterstroke 02:43 Where Apple Thrived 05:33 Tim Cook Is An Operator, Not A Visionary 06:05 Apple Car and the Vision Pros 10:20 Where Apple Intelligence Went Wrong 12:13 Why Apple Lost the Narrative 14:24 The Next CEO's Opportunity

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