The Lift
Many business relationships can’t seem to get out of transactional mode. That’s why Marco Ziegler flew almost 100,00 miles in one year – not to close deals, but to show up for his clients. There's a difference, and that’s the whole point. Marco has a formula for this philosophy. And it’ll make you reconsider how you think about client relationships. Topic Highlights: – The Trust Equation: four variables that determine whether clients see you as a vendor or a partner – The specific moment Marco stopped confusing vulnerability with weakness – What nearly 100,000 miles of travel taught him about meeting people on their terms, not yours – The mid-pitch moment that revealed a major blind spot about self-orientation – How running the Office of the CEO reset everything he thought he knew about credibility Guest Bio Marco Ziegler is a global client leader at Accenture and former head of the Office of the CEO for Julie Sweet, one of the most powerful executives in global business. Episode Links Accenture [https://www.accenture.com/us-en] The Trust Equation framework [https://trustedadvisor.com/build-trust/trust-equation] Athens Classic Marathon [https://www.athensauthenticmarathon.gr/en] Connect with Us theliftpod.com [http://theliftpod.com] Let’s stay in touch [https://www.theliftpod.com/#newsletter] Subscribe to The Lift [https://pod.link/aHR0cHM6Ly9yc3MuYXJ0MTkuY29tL3RoZS1saWZ0] Find Ben online: LinkedIn [https://www.linkedin.com/in/benbrooksny/] | Instagram [https://www.instagram.com/benbrooksny/] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].
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