How He Filled a Sold-Out Event, Built Community, and Scaled WebinarKit with AI Strategy Playbook

Hormones, Hustle, and Healing: The Truth About TRT, Peptides, and Modern Men’s Health

In this episode of the Logan Fields Podcast, Logan Fields sits down with entrepreneur and Optimize MD founder Alex Graves for a raw, wide-ranging conversation that blends business, biology, and personal transformation. What starts as a casual discussion quickly evolves into a deep dive on testosterone replacement therapy (TRT), peptides, and the future of performance-driven healthcare—with real-world insights from someone building inside the space. Alex shares his unconventional path from mortgage sales and viral TikTok growth into launching a modern TRT and peptide clinic. Along the way, he breaks down how platforms like TikTok and Instagram have shifted from pure lead generation tools into powerful retargeting and brand reinforcement engines, and why founders need to adapt fast or fall behind. For builders and operators, this is a masterclass in market timing, attention arbitrage, and leveraging digital ecosystems to scale. But the conversation goes far deeper than marketing. Together, Logan and Alex unpack the biological foundations of performance, explaining how hormones like testosterone and estrogen impact everything from decision-making and mood stability to energy, sleep, and long-term health. They challenge outdated medical models and highlight why so many men are walking around under-optimized, often dismissed by traditional healthcare systems. Alex also delivers a clear, practical breakdown of TRT and peptides, separating hype from reality and explaining what actually works when done correctly. From insulin sensitivity to dopamine regulation, this episode connects science with lived experience in a way that’s both accessible and actionable. Key topics explored in this episode include: * The real impact of TRT and hormone optimization on mental clarity, energy, and performance * How peptides like BPC-157 and GLP-1 variants are reshaping recovery, fat loss, and longevity * The evolution of TikTok ads and Instagram Reels as modern growth channels * Why traditional healthcare often overlooks optimization in favor of baseline “normal” * The link between addiction, entrepreneurship, and high-performance personality traits * Building a scalable health business in a highly regulated and misunderstood market One of the most powerful moments comes when Alex opens up about his past struggle with addiction and how that experience shaped his mission today. His journey from rock bottom to founder adds depth to the conversation, reinforcing a core theme of the episode: optimization isn’t just physical—it’s mental, emotional, and spiritual. Logan leans into this, connecting the dots between biology and decision-making, and why your internal state ultimately drives your external results. This episode is for entrepreneurs, operators, and anyone serious about upgrading their performance across all areas of life. It’s not about shortcuts—it’s about understanding the systems that drive results and learning how to work with them, not against them. If you’re looking to build smarter, feel better, and operate at a higher level, this conversation delivers both strategy and perspective. To stay connected with Logan Fields and follow future episodes, visit TheAppGuys.com and LoganFields.com, and connect with him on LinkedIn. If you enjoyed this episode, share it with someone who’s serious about growth, and be sure to subscribe to the podcast on your preferred platform to stay ahead of what’s next.

How He Filled a Sold-Out Event, Built Community, and Scaled WebinarKit with AI Strategy Playbook

In this episode of the podcast, Logan Fields sits down with Stefan Ciancio, founder of WebinarKit and Epic Marketing Events, for a candid, high-signal conversation on what it really takes to build momentum in today’s digital landscape. This isn’t theory—it’s a behind-the-scenes breakdown of how Stefan went from mechanical engineer to entrepreneur, how he filled a room for his first major event, and how he’s thinking about the future of AI-driven business models. The conversation opens with a deep dive into Stefan’s first Epic Webinar Summit—a sold-out event that was not only executed at a high level, but also profitable before it even began. What stands out is the intentionality behind every decision: from leveraging community-driven growth to refining the ticket funnel and focusing on high-integrity speakers. Logan and Stefan unpack what made the event work, and why most events fail before they even get traction. As the discussion evolves, a central theme emerges: the balance between influence and integrity in marketing. In a world where shortcuts are tempting, Stefan makes a strong case for simplicity and honesty—arguing that today’s market rewards clarity over cleverness. Logan reinforces this with his own approach, emphasizing direct offers and transparent positioning in business. The episode also explores Stefan’s entrepreneurial origin story, from selling baseball cards as a teenager to building digital products, affiliate funnels, and eventually launching WebinarKit. His journey highlights a key truth: skills compound faster than opportunities. Once you understand how to sell, build, and distribute, the game changes entirely. From there, the conversation shifts into one of the most important discussions for modern founders: the future of AI in business. Stefan introduces his belief that the next evolution is not AI replacing humans, but rather AI plus expert—a hybrid model where technology scales execution, but trust and experience remain the differentiator. This insight ties directly into both software and service businesses, including Logan’s own evolution with The App Guys. Beyond business, there’s a strong emphasis on community and real-world connection. Stefan shares how he built local networking events from scratch, scaling from four attendees to over a hundred by simply removing friction and understanding human behavior. It’s a reminder that even in a digital-first world, proximity and shared experiences still matter. Key takeaways from this episode include: * How to fill and profit from a live event using simple, proven marketing strategies * Why integrity-driven marketing outperforms manipulation in the long run * The step-by-step mindset shift from employee to entrepreneur * How AI is reshaping SaaS, sales, and content creation * The power of community as both a growth lever and competitive advantage This episode is packed with actionable insights for founders, marketers, and anyone looking to build something meaningful in today’s landscape. Whether you’re scaling a startup, launching an event, or navigating the shift into AI, the frameworks shared here are practical, relevant, and immediately usable. To stay connected with Logan Fields and future episodes, follow the podcast on your preferred platform and visit LoganFields.com. For more insights on building and scaling software, check out TheAppGuys.com. If you found value in this episode, share it with someone in your network and leave a review to help the show reach more builders and entrepreneurs.

How Drew Griffin Built Apps, Newsletters, and Scalable Freedom After Leaving Healthcare

In this episode of the podcast, Logan Fields sits down with Drew Griffin, a former wound care nurse turned tech founder who made the leap from healthcare into building scalable software businesses. What unfolds is a raw, insightful conversation about reinvention, discipline, and the power of leveraging technology to create freedom, impact, and long-term wealth. Drew’s story is anything but typical. After nearly three decades in healthcare, he found himself stuck in a system that traded time for money, with little autonomy and no scalability. But instead of settling, he leaned into curiosity, teaching himself new skills during the early days of the iPhone revolution. That decision led to his first app, a glucose tracking platform inspired directly by the patients he treated every day. Within weeks, it gained traction, ultimately changing the trajectory of his life and opening the door to a completely new career in software, startups, and digital marketing. Throughout the conversation, Logan and Drew break down what it really takes to transition from employee to entrepreneur, and why most people fail to make that leap. They also dive deep into the concept of audience ownership, explaining why building distribution channels like email newsletters can be more valuable than the product itself. Drew shares how he and his business partner built local media assets that reach tens of thousands of people, creating predictable revenue streams while helping small businesses grow. The episode also explores Drew’s latest innovation, SendPush, a mobile wallet-based communication tool that allows businesses to reach customers instantly without relying on traditional platforms like SMS or social media algorithms. It’s a powerful example of how thinking differently about technology can unlock entirely new marketing channels. Along the way, they unpack key lessons around partnerships, execution, and staying adaptable in a constantly shifting market. Drew’s perspective is grounded, practical, and battle-tested, making this episode especially valuable for founders, marketers, and anyone looking to build something meaningful. Key topics covered in this episode include: * Transitioning from healthcare to tech and building your first app * The importance of audience building and owning distribution * How local email newsletters can become scalable media assets * What makes a strong business partnership actually work * Lessons learned from launching and monetizing software products * Leveraging new tools like mobile wallet marketing for growth * Creating time freedom while increasing impact and income What makes this conversation stand out is its honesty. There’s no hype, no shortcuts, just real insights from someone who has navigated the ups and downs of entrepreneurship and come out stronger on the other side. Logan brings his signature directness to the conversation, pushing for clarity and extracting practical takeaways that listeners can actually apply. If you’re serious about building a business, scaling your influence, or escaping the limitations of traditional career paths, this episode delivers both inspiration and actionable strategy. To stay connected with Logan Fields and get access to future episodes, be sure to subscribe to the podcast on your favorite platform. Share this episode with someone who’s thinking about making the leap into entrepreneurship, and leave a review to help more people discover the show. For more insights, resources, and updates, visit LoganFields.com and follow along as the podcast continues to bring on high-level operators, founders, and innovators shaping the future.

What It Takes to Change Lives: Craig Mayes on Solstice, Donor Psychology, and Global Impact Today

In this episode of the Logan Fields Podcast, Logan Fields, founder of The App Guys and longtime tech entrepreneur, sits down with Craig Mayes, founder of Solstice for Change, to explore what it really takes to create meaningful impact in the world. From building orphanages and schools in India to tackling homelessness in New York City, Craig shares the experiences that reshaped his worldview and led him to dedicate his life to helping marginalized communities. The conversation begins with Craig’s first life-altering trip to India nearly two decades ago. What started as a short visit quickly became a turning point that forced him to confront the realities of global poverty. Seeing the conditions firsthand, especially through the eyes of his young daughter, sparked a deep conviction that he could not simply return to normal life without doing something meaningful. That decision led to decades of nonprofit work that has helped establish schools, hospitals, and humanitarian initiatives serving vulnerable populations. As the discussion unfolds, Logan and Craig dive deeper into the complexities of the nonprofit world. They unpack the fundamental difference between fundraising and value creation, discussing why nonprofit leaders must build trust, tell powerful stories, and create authentic relationships with donors. Craig explains that effective philanthropy is not simply about asking for money; it is about connecting people who want to make a difference with organizations that are capable of delivering measurable results. A major focus of the episode is Craig’s newest venture, Solstice for Change, an organization designed to connect generous donors with high-impact nonprofits around the world. Drawing from his experience as a nonprofit CEO, Craig shares how Solstice vets leaders, evaluates programs, and ensures that donor funds are used responsibly. His goal is ambitious: help direct over $100 million toward transformative social initiatives in the next decade. The conversation also tackles one of the most challenging social issues in America today: homelessness. Craig offers a rare behind-the-scenes look at the systems attempting to address homelessness in New York City, including the massive budgets, complex policies, and structural barriers involved. Rather than offering simplistic solutions, he explains why homelessness often stems from multiple overlapping issues such as mental illness, addiction, and economic hardship. Along the way, Logan and Craig explore the human side of social impact work. They discuss leadership, purpose, and the psychological factors that drive long-term change. Craig argues that many of the most effective programs focus not just on financial support, but on restoring hope, dignity, and personal agency for people who have lost everything. Some of the key ideas explored in this episode include: * How Craig Mayes’ journey to India reshaped his life and led to decades of humanitarian work * The mission and model behind Solstice for Change and how it connects donors with high-impact organizations * Why storytelling and human connection matter more than statistics in nonprofit fundraising * The real causes of homelessness and why solving it requires different strategies for different people * How innovative programs, mentorship, and leadership development can multiply social impact Listeners will also hear fascinating stories from Craig’s travels across India and Nepal, including his firsthand experience observing organizations that rescue victims of human trafficking. To learn more about Craig Mayes and his work, visit SolsticeForChange.org. If you enjoyed this episode of the Logan Fields Podcast, be sure to subscribe, leave a review, and share it with someone who cares about innovation and impact. You can also connect with Logan Fields at LoganFields.com or TheAppGuys.com for more conversations on technology, leadership, and building ideas that shape the future.

Homelessness & Hypnosis: Chris Bolger on Mindset Mastery and High-Performance Marriage

In this episode of the Logan Fields Podcast, Logan Fields, entrepreneur, startup advisor, and founder of The App Guys, sits down with Chris Bolger, a performance coach, author, and former world-record holder in pull-ups. What begins as a conversation about mindset and success quickly unfolds into a deeper exploration of hypnosis, human behavior, performance psychology, and relationships under pressure. Chris shares the remarkable story of how he went from two years of homelessness and severe anxiety to building a career helping high performers rewire their thinking. While many people view hypnosis as stage entertainment or a parlor trick, Chris explains that modern hypnosis is a powerful psychological tool for changing the emotional meaning attached to experiences, memories, and beliefs. According to Chris, the patterns that control our lives often originate from what he calls imprinting—moments in childhood or early life where the brain assigns meaning to an event and stores it deep in the unconscious mind. Throughout the conversation, Logan pushes for clarity and real-world application, breaking down complex ideas so listeners can understand how mental models, perception, and subconscious patterns influence success, relationships, and decision-making. Chris explains how these unconscious processes affect everything from confidence and anxiety to how entrepreneurs approach risk and leadership. One of the most fascinating parts of the episode is Chris’s discussion of replacing subconscious patterns instead of simply reframing them. He explains how the brain stores experiences with emotional “values” attached to them, and how tools like hypnosis can help people update those values so their reactions change automatically. The episode also includes a short guided exercise designed to help listeners experience a shift in perspective in real time. By stepping outside of their own point of view and observing themselves from different mental “distances,” listeners can learn how to create emotional separation from stress and gain clearer insight into their own thinking. Beyond mindset work, Chris dives into the area he focuses on most today: helping high-performing entrepreneurs protect and rebuild their marriages. According to Chris, the very traits that help founders succeed in business can often sabotage their relationships if they aren’t managed correctly. Key topics explored in this episode include: * Chris Bolger’s journey from homelessness to becoming a performance coach and author * The science and misconceptions behind hypnosis and subconscious programming * How imprinting shapes beliefs, fears, and behaviors throughout life * Why entrepreneurs often struggle in relationships despite success in business * The psychological tools Chris uses with high performers, executives, and leaders * A short mental exercise designed to help listeners shift their state of mind Logan also digs into Chris’s experience breaking two Guinness World Records for pull-ups, the mindset required to achieve extreme goals, and the psychology behind peak performance. The conversation highlights how small shifts in perception can dramatically change how people approach challenges, leadership, and relationships. If you enjoyed this conversation, make sure to subscribe to the Logan Fields Podcast so you never miss an episode featuring entrepreneurs, innovators, and high performers who are shaping the future of technology and business. You can also connect with Logan Fields and learn more about his work at The App Guys by visiting loganfields.com or theappguys.com. Follow Logan on LinkedIn and other social platforms for updates on new episodes, insights on startups and technology, and behind-the-scenes conversations with leaders across the tech and entrepreneurial ecosystem.