The Next Play

Podcast door Ovvio Media

Engels

Business

Tijdelijke aanbieding

2 maanden voor € 1

Daarna € 9,99 / maandElk moment opzegbaar.

20 uur luisterboeken / maand
Podcasts die je alleen op Podimo hoort
Gratis podcasts

Begin hier

Over The Next Play

The Next Play by Ovvio is where global martech founders and GTM leaders get real about scaling beyond borders. No fluff, no feature lists — just sharp takes on what actually works when taking your tech to new markets. From use-case obsession to strategy over demos, we unpack the moves that drive real growth. If you’re thinking about LATAM, or just your next play — this is where it starts.

Alle afleveringen

2 afleveringen

Brazil: The Next MarTech Frontier

In this episode of The Next Play by Ovvio, we continue the conversation from our previous discussion on Product-Led vs. Value-Led Growth (PLG vs. VLG). We now zoom in on Brazil versus the US as a great international expansion target — especially for MarTech founders coming from EMEA. The episode compares market size, competition, cost of entry, and regional strategy, positioning Brazil as a high-potential, less saturated launchpad for value-driven growth. But is it for you?

4 aug 2025 - 11 min

From PLG to VLG: MarTech's Strategic Reframe

Product-led growth (PLG) is powerful, but it’s not enough when expanding across borders or selling complex martech/adtech solutions. VLG – Value-Led Growth – is a call to prioritize the buyer’s actual challenge over the product's features. This is not just a marketing trend. It’s a philosophical and commercial shift.

30 jun 2025 - 11 min

Meld je aan om te luisteren

Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!

Makkelijk in gebruik!

App ziet er mooi uit, navigatie is even wennen maar overzichtelijk.

Kies je abonnement

Meest populair

Tijdelijke aanbieding

Premium

20 uur aan luisterboeken