How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndon

How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndon

Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue. In This Episode * How Jo started her first business at 11 years old * What it actually looked like going into business together as a couple * How they divide roles so they can move faster * Why creatives get stuck chasing one-off projects and how to break the cycle * The feast and famine trap and what recurring revenue actually looks like * The real reason they pivoted from photography to coaching * The burn the boats strategy and the Triple P Framework * How The Breakroom membership was born from a group chat * Why you cannot sell community and what to sell instead * How watching your story viewers can turn into paying clients Questions Answered in This Episode * How do I know when it is time to pivot my business? * How do I stop the feast and famine cycle? * What are the different types of recurring revenue models? * What is the burn the boats strategy in business? * How do I launch a membership without copying someone else? * How do I make a big business decision when the timing feels uncertain? Grab their free guide: 80 Ways to Make Your Business More Profitable https://joandlyndon.kit.com/c1ee5a2d0e [https://joandlyndon.kit.com/c1ee5a2d0e] Join The Breakroom Membership https://www.joandlyndon.com/the-breakroom [https://www.joandlyndon.com/the-breakroom] Find Jo and Lyndon on... Instagram: https://www.instagram.com/joandlyndon/ [https://www.instagram.com/joandlyndon/] Website: https://www.joandlyndon.com [https://www.joandlyndon.com] Find Evie on... Instagram: https://www.instagram.com/evietavaresbranding/ [https://www.instagram.com/evietavaresbranding/] LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ [https://www.linkedin.com/in/evie-tavares-352291258/] Website: https://www.evietavaresbranding.ca/ [https://www.evietavaresbranding.ca/]

Come With Me to Portugal - Full Holiday Recap

If you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you. Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are really like right now and what it was genuinely like to travel with young kids. This one is part travel diary, part business reflection and 100% unfiltered. In This Episode We Cover: * What three weeks in Portugal actually looked like for Evie and her family * The honest reality of taking extended time off when you run your own business * What surprised her most about stepping away (good and not so good) * Tips for navigating European airports right now * Practical advice for traveling with young kids without losing your mind * What this trip confirmed about why she built her business the way she did Questions Answered in This Episode: * How do I take time off when I'm self-employed? * Is it possible to take a long vacation when you run your own business? * What do I need to know about European airports right now? * What are the best tips for traveling to Portugal with kids? * How do I prepare my business before a long trip? * What does work-life balance actually look like as a business owner and mom? * How do I travel with toddlers or young children internationally? * What is it like to visit Portugal as a family? * How do I disconnect from work without feeling guilty? * Can you run a small business and still take real vacations? Find Evie On:  Instagram: https://www.instagram.com/evietavaresbranding/ [https://www.instagram.com/evietavaresbranding/] LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ [https://www.linkedin.com/in/evie-tavares-352291258/]  Website: https://www.evietavaresbranding.ca/ [https://www.evietavaresbranding.ca/] Things I mentioned: The Brick (Phone Blocker) - https://www.getbrick.com/EVIE09618 [https://www.getbrick.com/EVIE09618]

Building a Brand That Lasts with Puja Malhotra

If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you. Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art director to entrepreneur, how she navigated IVF during the pandemic while running her business, and what she has learned about building a brand that is timeless rather than trendy. In This Episode * How Puja founded Roop Creative Agency and named it after her grandmother * Why 90% of her clients come back for brand expansion rather than a rebrand * The most common branding mistake she sees entrepreneurs make * What growth and contraction in business really looks like and how to pivot * Why she dropped a profitable service to protect her energy and vision * Harmony over balance as a mom and business owner * Navigating IVF during the pandemic while running a business Questions Answered * How do I know when it is time to rebrand? * What is the difference between a rebrand and a brand expansion? * How do I build a brand that does not go out of style? * Should I DIY my branding when starting out? * How many colors should I use in my brand? * How do I balance being a mom and running a business? * What should I do when my business hits a slow period? * When should I drop a service that is draining my energy? * Is AI going to replace branding designers? Find Puja On Instagram: https://www.instagram.com/thepujamalhotra/ [https://www.instagram.com/thepujamalhotra/] Agency: https://www.instagram.com/roopcreativeagency/ [https://www.instagram.com/roopcreativeagency/] Website: https://www.roopcreativeagency.com [https://www.roopcreativeagency.com] Podcast: https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp [https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp] Find Evie On Instagram: https://www.instagram.com/evietavaresbranding/ [https://www.instagram.com/evietavaresbranding/] LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ [https://www.linkedin.com/in/evie-tavares-352291258/] Website: https://www.evietavaresbranding.ca/ [https://www.evietavaresbranding.ca/] Keywords branding for entrepreneurs, brand strategy, done for you branding, when to rebrand, brand consistency, business growth and contraction, motherhood and entrepreneurship, IVF and business, sustainable business, work life harmony, brand identity, small business branding, female founders, Roop Creative Agency, Puja Malhotra

How to Build a Business That Actually Pays You with Staci Millard

If you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first accounting firm for seven figures and has been helping creative and service-based business owners understand their money ever since. This conversation is equal parts practical and refreshing, and Stacey makes the numbers feel way less scary than you think. In This Episode * How Stacey built and sold her first accounting firm for seven figures (and what she learned from it) * Why money is the circulation of your business, not the enemy * The five pillars Stacey uses to help business owners set realistic financial goals * Why chasing 10K months is probably the wrong goal for most entrepreneurs * The truth about sole proprietor vs. corporation in Canada (and why incorporating too early can cost you more than it saves) * What lag numbers vs. lead numbers actually mean and why both matter * How to know if your margins are healthy (and what to do if they're not) * The money habits every solopreneur should have in place * Why scared money doesn't make money and how to get out of financial fear mode * What genuine networking looks like and why going a mile wide hurts your business Questions Answered in This Episode * Should I incorporate my small business in Canada? * What is the difference between a sole proprietor and a corporation in Canada? * When does it make sense to incorporate in Canada? * How do I set realistic revenue goals for my business? * What are lag numbers and lead numbers in business? * How do I know if my business is actually profitable? * What should I track in my business finances as a solopreneur? * How do I budget for my business expenses? * What is profit margin and why does it matter? * How do I stop avoiding my business finances? * What accounting software should I use as a small business owner? * Is Profit First worth it for Canadian business owners? * How do I price my services to actually be profitable? * How do I build a business that works without me? * What skills do entrepreneurs actually need to succeed? * How do I network authentically without feeling salesy? * How do I get out of financial scarcity mindset as an entrepreneur? Find Stacey On... Instagram: https://www.instagram.com/stacey.millard/ [https://www.instagram.com/stacey.millard/] Podcast: https://smallbusinessschool.buzzsprout.com/ [https://smallbusinessschool.buzzsprout.com/] Website: https://thriveaccounting.co/ [https://thriveaccounting.co/] Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ [https://www.instagram.com/evietavaresbranding/] LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ [https://www.linkedin.com/in/evie-tavares-352291258/] Website: https://www.evietavaresbranding.ca/ [https://www.evietavaresbranding.ca/]

How to Write an Email Launch Sequence

If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing. In This Episode * Why your email launch sequence is only one piece of the puzzle * How to warm up your audience before a launch starts * The doors open email and what it needs to include * Storytelling emails that take your audience from point A to point B * How to handle objections without making it weird * Using social proof and bonuses in your middle emails * Why legitimate urgency is not sleazy and when to use it * The post-launch email most people forget to send * Where a sales page fits into your launch strategy * The 10% conversion rule Amy Porterfield talks about Questions Answered in This Episode * How many emails do I need for a launch sequence? * What should my first launch email say? * How do I write a launch email sequence for a course or program? * How do I create urgency in my emails without being manipulative? * What is a sales page and do I need one for my launch? * How do I handle objections in a launch email sequence? * How do I warm up my email list before a launch? * What do I send after a launch to people who didn't buy? * How do I use storytelling in my launch emails? * What is a realistic conversion rate for an email launch? * How often should I email my list during a launch? Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5 [https://flodesk.com/c/M2BGO5] Find Evie On...  Instagram: https://www.instagram.com/evietavaresbranding/ [https://www.instagram.com/evietavaresbranding/]  LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ [https://www.linkedin.com/in/evie-tavares-352291258/]  Website: https://www.evietavaresbranding.ca/ [https://www.evietavaresbranding.ca/]