Ep. 127: The Real State of Social Commerce in the Philippines

Ep. 129: Growing The Awkward Mid sized Enterprise

In this episode we're talking about the growing pains you're probably experiencing in running your mid sized enterprises. We'll talk about your in house options, your freelance options and your vendor options. * Mid-Sized Businesses / Awkward Middle – The growth stage where a business has between 50 to 190 employees — too big to operate like a startup, but too small to staff a full enterprise marketing team. Mid-market companies in this zone often have one to three full-time marketers managing a scope that demands far more. * In-House Team – Building a dedicated internal marketing function with roles like a digital marketing manager, paid media specialist, SEO, content writer, designer, and developer. Offers full brand alignment and fast turnaround, but comes with high costs in salaries, tools, and the risk of losing a key player. * Freelancer/Boutique Model – Assembling a constellation of specialists managed by the marketing decision maker acting as project manager. Flexible and common among mid-market companies, but siloed by nature and heavily dependent on the coordinator's own expertise. * Done-For-You / Integrated Partner – Outsourcing all digital marketing functions to a single vendor: site build and maintenance, SEO, content, ads, and reporting. Offers cost efficiency, speed to deploy, access to cross-account expertise, and shared tool costs — but isn't right for every brand or every budget. * Highest Leverage Deployment – The reframe Berns recommends for mid-market decision makers: instead of asking "in-house or outsourced," ask what's the highest-leverage way to deploy the available budget in the next quarter. The right answer looks different for every business depending on execution capacity, product complexity, and risk tolerance. To learn more about digital marketing, visit https://www.truelogic.com.ph/ [https://www.truelogic.com.ph/]. You may also visit our Facebook [https://www.facebook.com/TruelogicPH/], Twitter [https://twitter.com/TruelogicPH], Instagram [https://www.instagram.com/truelogicph/], YouTube [https://www.youtube.com/channel/UCjlbYJdkG_aQFSTorvlhg3Q], and LinkedIn [https://www.linkedin.com/company/truelogic-inc/] pages.  Episode timeline: [00:00:44] – A week in the life: pain points of the mid-market marketer [00:03:43] – The right question to ask a marketer in a mid-sized business [00:04:11] – Defining the mid-market in the Philippines [00:06:56] – Option 1: Building an in-house team [00:09:16] – Option 2: Managing a freelancer constellation [00:11:29] – Option 3: The done-for-you integrated model [00:12:43] – Why outsourcing is math, not laziness [00:15:32] – Speed and talent depth as real advantages [00:17:24] – Cross-account learning and what agencies bring [00:18:10] – Tool costs and why vendors have the edge [00:19:14] – When done-for-you isn’t the right fit [00:21:18] – Two questions every mid-market decision maker should ask [00:22:16] – Four critical questions to ask any vendor [00:25:13] – The awkward middle and closing thoughts “Stop asking whether you should do it in-house or outsource and start asking — what’s the highest leverage way to deploy my budget so that I am able to make significant movements in my business goals?”

Ep. 128: Raymund Sison on Breaking Silos Between Brands, Agencies, Data, Media, and Creative

In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As brands work with more agencies, vendors, platforms, tools, and internal teams, the challenge is no longer just creativity, media, SEO, data, or social. The real challenge is getting all of them to work together toward one clear brand experience. We discuss why marketing has become fragmented, how consumers only see one brand regardless of how many teams are behind it, and why collaboration between specialists may be the key to stronger campaigns, better execution, and bigger business impact. From Digicon to Nike, LBC, The One Club, agency partnerships, and the rise of specialists in the Philippines, this conversation explores what happens when brands, agencies, and vendors stop working like islands and start building together. A conversation on digital marketing, collaboration, agency partnerships, and the future of integrated brand experiences.

Ep. 127: The Real State of Social Commerce in the Philippines

Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to succeed.

Ep. 126: Win Visibility in AI SEO: Be Citable, Not Just Rankable

Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.

Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit

Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.