Voices of LIFE

Voices of LIFE with Anna Germanos, Meta

In this episode of Voices of LIFE, we speak with Anna Germanos (LIFE Board Member; Group Director, FMCG, Meta) about what it really takes to build brands on social media today—where content is judged in real time, performance matters, and context is everything.   Anna breaks down why social media strategy is never one-size-fits-all. From retail brands focused on conversion and sales, to luxury brands rooted in aspiration and storytelling, she explains how strong content is shaped by audience behaviour, industry dynamics, and clear business goals. She also shares why social media can backfire when messaging is insensitive, tone-deaf, or culturally misaligned—and how brands can recover through authenticity, active listening, and responding with clarity and responsibility. Finally, Anna reflects on what it means to carry Lebanese identity beyond borders, and how being part of communities like LIFE creates a meaningful avenue to stay connected and give back.   Podcast hosted by Joumanna Nasr Bercetche (LIFE Member; Anchor, Bloomberg Horizons Middle East & Africa).   About LIFE LIFE is a worldwide membership organisation (non-political and non-religious) for Lebanese professionals in the diaspora. Founded in 2009, LIFE empowers the community through four pillars: Connect, Nurture, Promote, and Advocate—supporting the next generation through education, mentorship, entrepreneurship, and reform. Follow LIFE Instagram: @lifelebanonuk LinkedIn: LIFE Lebanon

Voices of LIFE with Anis Rahal, Xfolio AI

In this episode of Voices of LIFE, we speak with Anis Rahal (CEO, Xfolio AI) about building and scaling with a clear end goal, thinking globally from day one, and competing creatively when you’re the smaller name in the room.Anis shares an unconventional early move that helped him raise funds: proposing a system to automate his own role and negotiating his exit instead of letting it become a setback. He then unpacks the mindset behind growth and exits—why companies need to be on the radar of global players, and why your brand and visibility often need to be far bigger than your current size if you want to sell and exit.    Finally, Anis explains the strategy he calls “annoying the competition”: showing up consistently against much larger rivals, pricing in a way they can’t ignore, and pushing until the market is forced to pay attention.   Podcast hosted by Ronnie Hammad (LIFE Board Member; Managing Partner, The Sublime Institute).   About LIFELIFE is a worldwide membership organisation (non-political and non-religious) for Lebanese professionals in the diaspora. Founded in 2009, LIFE empowers the community through four pillars: Connect, Nurture, Promote, and Advocate—supporting the next generation through education, mentorship, entrepreneurship, and reform.   Follow LIFE Instagram: @lifelebanonuk LinkedIn: LIFE Lebanon

Voices of LIFE with Wahid Chammas, Founder & CIO, TyreGate Capital

In this episode of Voices of LIFE, we speak with Wahid Chammas (Founder & CIO, TyreGate Capital) about trust, ambition, and the deeper role community can play in shaping identity and belonging.   Wahid reflects on how trust today is increasingly built around personalities—and why the real differentiator is not perfection, but resonance. He also speaks about setbacks and what they teach you: luck rarely comes without substance, and progress is built through hard work, ambition, humility, and leaving room for the unexpected. Finally, Wahid offers a deeply personal perspective on identity—what it means to feel “in between” places, and how joining LIFE gave him a sense of home, community, and belonging when he struggled to find it elsewhere.   Podcast hosted by Joumanna Nasr Bercetche (Anchor, Bloomberg Horizons Middle East & Africa).   About LIFE LIFE is a worldwide membership organisation (non-political and non-religious) for Lebanese professionals in the diaspora. Founded in 2009, LIFE empowers the community through four pillars: Connect, Nurture, Promote, and Advocate—supporting the next generation through education, mentorship, entrepreneurship, and reform.   Follow LIFE Instagram: @lifelebanonuk LinkedIn: LIFE Lebanon

Voices of LIFE with Dina Geha, Global Head of Distribution, BNP Paribas

In this episode of Voices of LIFE, we speak with Dina Geha (Global Head of Distribution, BNP Paribas, based in London; LIFE Board Member) about resilience, reinvention, and the people and choices that shape a long-term career. Dina reflects on starting her career on Wall Street during 9/11 and how that experience brought everything into focus, including what “home” means and the kind of life she wanted to build in finance. She shares what drove her success early on: working extremely hard with clear milestones, taking chances, and remembering that success is a collective game built with mentors, sponsors, and strong teams. She also speaks candidly about balance, using the “juggler” metaphor to explain why it is okay to drop a ball sometimes, and why learning to accept you cannot give 100% to everything takes time and looks different for everyone. Podcast hosted by Ronnie Hammad (LIFE Board Member and Chair of the Advocate Committee; Managing Partner, The Sublime Institute). About LIFE LIFE is a worldwide membership organisation (non-political and non-religious) for Lebanese professionals in the diaspora. Founded in 2009, LIFE empowers the community through four pillars: Connect, Nurture, Promote, and Advocate—supporting the next generation through education, mentorship, entrepreneurship, and reform. Follow LIFE Instagram: @lifelebanonuk LinkedIn: LIFE Lebanon

Voices of LIFE with Paul Raphael, Founder of LIFE

In this episode of Voices of LIFE, we speak with Paul Raphael (Founding Chairman; Founder Managing Partner, Aurea Group) about his journey breaking into finance in New York and the mindset that later shaped LIFE: building structures of support through solidarity.   Together, we explore: • What it takes to grow in a high-pressure environment early in your career (finding your voice, learning the “language”, and pushing through the pressure). • Why solidarity became the word that rallied the community—and how it translated into action. • The early London roundtable and how the vision crystallised into LIFE’s pillars—connect, nurture, and promote.   Podcast hosted by Ronnie Hammad (LIFE Board Member; Managing Partner, The Sublime Institute).   About LIFE LIFE is a worldwide membership organisation (non-political and non-religious) for Lebanese professionals in the diaspora. Founded in 2009, LIFE empowers the community through four pillars: Connect, Nurture, Promote, and Advocate—supporting the next generation through education, mentorship, entrepreneurship, and reform. Follow LIFE. Instagram: @lifelebanonuk LinkedIn: LIFE Lebanon