10-Minute SEA Discussion

#13: Hazel Yap, Co-Founder & COO, Serious Media: Has Influencer Marketing Peaked — or Is the Real Test Just Beginning?

26 min · 27. März 2026
Episode #13: Hazel Yap, Co-Founder & COO, Serious Media: Has Influencer Marketing Peaked — or Is the Real Test Just Beginning? Cover

Beschreibung

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Hazel Yap, Co-Founder & COO, Serious Media, dives into the saturation of Southeast Asian’s influencer marketing, the causes behind the diminishing trust among consumers and how brands can overcome this sharp turn.   For more information about Southeast Asian Influencer Marketing, please visit my blog page [https://noralepdcst.wordpress.com/2026/03/27/episode-13-hazel-yap-co-founder-coo-serious-media-has-influencer-marketing-peaked-or-is-the-real-test-just-beginning/] Guest Bio:  Hazel Yap [https://www.linkedin.com/in/hazelyap/]is the Co-Founder and Chief Operating Officer of Serious Media [https://www.linkedin.com/company/serious-media/], a digital marketing agency that helps brands craft impactful stories and strategic campaigns. With nearly two decades of experience in marketing and brand strategy, she has worked with global brands and businesses to build meaningful connections with their audiences. Beyond marketing, Hazel is also a certified Nature and Forest Therapy Guide, where she integrates mindfulness and nature-based practices to help individuals reconnect with themselves and manage stress. Her work bridges the worlds of business, storytelling, and well-being, encouraging professionals to pursue sustainable growth while maintaining balance and clarity in their lives.  Music Used in this Episode:  - Background Music - oOsongOo [Link [https://pixabay.com/sound-effects/background-music-224633/]] - News Logo 1 - moodmode [Link [https://pixabay.com/sound-effects/news-logo-1-154245/]]  For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠ [https://open.spotify.com/show/0Mpf53YamGsQMTSQP0GBtY?si=dd3db4c42e104ca0], ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/10-minute-sea-discussion/id1798861999], ⁠YouTube⁠ [http://www.youtube.com/@noralepdcst] and ⁠BlogPage [https://noralepdcst.wordpress.com/]⁠ [https://noralehaphuong.wordpress.com/].

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Alle Folgen

14 Folgen

Episode #14: When Disruption Becomes the Norm of Supply Chain: Is Resilience Enough? Cover

#14: When Disruption Becomes the Norm of Supply Chain: Is Resilience Enough?

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Mickaël Driol [https://www.linkedin.com/in/mickaeldriol/], CEO of Mekong Partners, & Co‑Chairman of the Sourcing Committee at the French Chamber of Commerce in Vietnam, dives into measures taken by firms amid several turbulence hit the supply chain, from Covid-19 to the current disruption at the Strait of Hormuz, thereby assessing more resilient pathways for companies to overcome blockages when crises like these start normalising worldwide.  For more information about The Disruption Norm in Global Supply Chain, please visit my blog page [https://noralepdcst.wordpress.com/2026/06/22/episode-14-mickael-driol-ceo-mekong-partners-co-chairman-the-sourcing-committee-at-the-french-chamber-of-commerce-in-vietnam-when-disruption-becomes-the-norm-of-supply-chai/] Guest Bio:  Mickaël Driol [https://www.linkedin.com/in/mickaeldriol/?skipRedirect=true] is a cross‑border investment strategist, CEO of Mekong Partners [https://www.linkedin.com/in/mickaeldriol/?skipRedirect=true], and Co‑Chairman of the Sourcing Committee at the French Chamber of Commerce in Vietnam [https://www.ccifv.org/en.html], advising Fortune 500 companies, leading European listed groups, sovereign‑linked investors and governments on foreign direct investment, cross‑border M&A, industrial investment programs and supply‑chain restructuring across EU–ASEAN corridors.  With more than 17 years of on‑the‑ground leadership experience across China, Europe, Vietnam and Southeast Asia, he has held senior advisory roles at EY and PwC and worked across corporate, governance and investment ecosystems including Tricor Group (Vistra), Tencent and Qiming Venture Capital. He has led nine‑figure transactions, built and exited two technology ventures in China, and contributed to major policy and market initiatives with KPMG, UNIDO, Nasdaq, Intel, the WTO and international chambers of commerce. Music Used in this Episode:  - Background Music - oOsongOo [Link [https://pixabay.com/sound-effects/background-music-224633/]] - News Logo 1 - moodmode [Link [https://pixabay.com/sound-effects/news-logo-1-154245/]]  For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠ [https://open.spotify.com/show/0Mpf53YamGsQMTSQP0GBtY?si=dd3db4c42e104ca0], ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/10-minute-sea-discussion/id1798861999], ⁠YouTube⁠ [http://www.youtube.com/@noralepdcst] and ⁠BlogPage [https://noralepdcst.wordpress.com/]⁠ [https://noralehaphuong.wordpress.com/].

22. Juni 202618 min
Episode #13: Hazel Yap, Co-Founder & COO, Serious Media: Has Influencer Marketing Peaked — or Is the Real Test Just Beginning? Cover

#13: Hazel Yap, Co-Founder & COO, Serious Media: Has Influencer Marketing Peaked — or Is the Real Test Just Beginning?

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Hazel Yap, Co-Founder & COO, Serious Media, dives into the saturation of Southeast Asian’s influencer marketing, the causes behind the diminishing trust among consumers and how brands can overcome this sharp turn.   For more information about Southeast Asian Influencer Marketing, please visit my blog page [https://noralepdcst.wordpress.com/2026/03/27/episode-13-hazel-yap-co-founder-coo-serious-media-has-influencer-marketing-peaked-or-is-the-real-test-just-beginning/] Guest Bio:  Hazel Yap [https://www.linkedin.com/in/hazelyap/]is the Co-Founder and Chief Operating Officer of Serious Media [https://www.linkedin.com/company/serious-media/], a digital marketing agency that helps brands craft impactful stories and strategic campaigns. With nearly two decades of experience in marketing and brand strategy, she has worked with global brands and businesses to build meaningful connections with their audiences. Beyond marketing, Hazel is also a certified Nature and Forest Therapy Guide, where she integrates mindfulness and nature-based practices to help individuals reconnect with themselves and manage stress. Her work bridges the worlds of business, storytelling, and well-being, encouraging professionals to pursue sustainable growth while maintaining balance and clarity in their lives.  Music Used in this Episode:  - Background Music - oOsongOo [Link [https://pixabay.com/sound-effects/background-music-224633/]] - News Logo 1 - moodmode [Link [https://pixabay.com/sound-effects/news-logo-1-154245/]]  For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠ [https://open.spotify.com/show/0Mpf53YamGsQMTSQP0GBtY?si=dd3db4c42e104ca0], ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/10-minute-sea-discussion/id1798861999], ⁠YouTube⁠ [http://www.youtube.com/@noralepdcst] and ⁠BlogPage [https://noralepdcst.wordpress.com/]⁠ [https://noralehaphuong.wordpress.com/].

27. März 202626 min
Episode #12: Francis Hoan, Director of Financial Advisory, Financial Alliance: From Burden to Buffer - Why Debt Structuring Matters Cover

#12: Francis Hoan, Director of Financial Advisory, Financial Alliance: From Burden to Buffer - Why Debt Structuring Matters

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Francis Hoan, Director of Financial Advisory, Financial Alliance, dives into debt structuring as a rising tool for individuals to better control their borrowings in the era that loan-taking is a norm, approaches for effective debt-restructuring at a personal level and how young people can leverage on this.   For more information about Debt-restructuring, please visit my blog page [https://noralepdcst.wordpress.com/2026/02/03/episode-12-francis-hoan-director-of-financial-advisory-financial-alliance-from-burden-to-buffer-why-debt-structuring-matters/]  Guest Bio:  Francis Hoan [https://www.linkedin.com/in/francishoan/] is a seasoned financial services leader with nearly four decades of experience in wealth and financial advisory. He currently serves as a Director of Financial Advisory, Financial Alliance, where he focuses on empowering advisors to build thriving, multi-stream, fee-based practices and help individuals and families achieve long-term financial goals. With deep expertise in investment strategies, portfolio diversification, and strategic planning, Francis has become a respected voice in the financial community in Singapore and the broader region. He shares insights on financial literacy, mentorship, and life-balance topics, and actively engages with professionals and the public through thought leadership and advisory work.  Music Used in this Episode:  - Background Music - oOsongOo [Link [https://pixabay.com/sound-effects/background-music-224633/]] - News Logo 1 - moodmode [Link [https://pixabay.com/sound-effects/news-logo-1-154245/]]  For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠ [https://open.spotify.com/show/0Mpf53YamGsQMTSQP0GBtY?si=dd3db4c42e104ca0], ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/10-minute-sea-discussion/id1798861999], ⁠YouTube⁠ [http://www.youtube.com/@noralepdcst] and ⁠BlogPage [https://noralepdcst.wordpress.com/]⁠ [https://noralehaphuong.wordpress.com/].

3. Feb. 202624 min
Episode #11: Glenn Lee, Senior Hr - A recap on Singapore 2025 Job Market: Can We Move From Anxiety to Opportunity? Cover

#11: Glenn Lee, Senior Hr - A recap on Singapore 2025 Job Market: Can We Move From Anxiety to Opportunity?

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Glenn Lee, Senior HR, dives into the turbulence of the 2025 job market in Singapore, what recruiters are now searching for in candidates and how job seekers can stay resilient entering 2026.  For more information about the Job Market Outlook in ASEAN, please visit my blog page [https://noralepdcst.wordpress.com/2025/12/26/episode-11-glenn-lee-senior-hr-a-recap-on-singapore-2025-job-market-can-we-move-from-anxiety-to-opportunity/]  Guest Bio:  Glenn Lee [https://www.linkedin.com/in/glennleehg/] is a senior HR of 25-year experience. His expertise ranges from mechanical engineering, material science to L&D. Throughout his career, Glenn has developed and implemented several transformation initiatives & techniques to attain commercial values for clients such as Cobham, PG Technologies, California Dairies, Jardines Cycle & Carriage, Rio Tinto Oyu Tolgoi, Mauser, Hong Kong MTR. He is also responsible for the setup of a new 50,000sqft forensic facility & awarded $250k government grants @Matcor.  Music Used in this Episode:  - Background Music - oOsongOo [Link [https://pixabay.com/sound-effects/background-music-224633/]] - News Logo 1 - moodmode [Link [https://pixabay.com/sound-effects/news-logo-1-154245/]]  For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠ [https://open.spotify.com/show/0Mpf53YamGsQMTSQP0GBtY?si=dd3db4c42e104ca0], ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/10-minute-sea-discussion/id1798861999], ⁠YouTube⁠ [http://www.youtube.com/@noralepdcst] and ⁠BlogPage [https://noralepdcst.wordpress.com/]⁠ [https://noralehaphuong.wordpress.com/].

26. Dez. 202526 min
Episode #10: Saint Yi Htet, Founder and Principal Consultant, Global Food Safety Institute - ASEAN through the food safety hurdles Cover

#10: Saint Yi Htet, Founder and Principal Consultant, Global Food Safety Institute - ASEAN through the food safety hurdles

In this episode of the 10-Minute SEA Discussion Podcast, Nora, joined by Saint Yi Htet [linkedin.com/in/saint-yi-htet?miniProfileUrn=urn%253Ali%253Afs_miniProfile%253AACoAAAvk5lQBDBn6wQYLStPatAjdPIgqPRqq19A&skipRedirect=true&miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAvk5lQBDBn6wQYLStPatAjdPIgqPRqq19A], Founder and Principal Consultant, Global Food Safety Institute [https://globalfoodsafetyinstitute.com/], dives into the food safety matters long existing in the region, approaches to tackle such issues and their complementary regulatory drawbacks posed on F&B ventures.   For more information about Food safety hurdles in ASEAN, please visit my blog page [https://noralepdcst.wordpress.com/2025/11/27/episode-10-saint-yi-htet-founder-and-principal-consultant-global-food-safety-institute-asean-through-the-food-safety-hurdles/]  Guest's Bio:  Saint Yi Htet [https://www.linkedin.com/in/saint-yi-htet/] is a corporate executive turned entrepreneur, on a mission to build safer, smarter, resilient food systems across Southeast Asia. She has 20+ years of experience in food safety and product development, helping Food Business Operators (FBOs) build audit-ready systems, create shelf-stable products, and meet export requirements. Music Used in this Episode:  - Background Music - oOsongOo [Link [https://pixabay.com/sound-effects/background-music-224633/]] - News Logo 1 - moodmode [Link [https://pixabay.com/sound-effects/news-logo-1-154245/]]  For the latest updates of my Podcast, please click the subscribe button and follow my ⁠Spotify⁠ [https://open.spotify.com/show/0Mpf53YamGsQMTSQP0GBtY?si=dd3db4c42e104ca0], ⁠Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/10-minute-sea-discussion/id1798861999], ⁠YouTube⁠ [http://www.youtube.com/@noralepdcst] and ⁠BlogPage [https://noralepdcst.wordpress.com/]⁠ [https://noralehaphuong.wordpress.com/].

27. Nov. 202518 min