Adam Walker’s Pharma Prescribed Podcast
Alen Hadzic — founder and CEO of Clinical Trial Scan, Olympic fencer and patent-pending inventor of Dyno AI — joins Adam Walker for one of the most data-driven conversations on the Pharma Prescribed Podcast. Alen's path to clinical trials started with Facebook ads, a friend called Artyom, and $5–7 million in advertising spend across 50 studies. When margins got squeezed, he didn't walk away — he took control of the funnel, built a predictive AI that calculates the true cost per enrollment before a study starts, and filed a patent on the methodology. His golden rule: just show up. Kobe Bryant said it best. 🎧 LISTEN ON YOUR PREFERRED APP Spotify → https://open.spotify.com/episode/3sRsBTqdRbRK7sTzhjSWi1?si=TQgkyijsS-WTX7OXGwoC0g [https://open.spotify.com/episode/3sRsBTqdRbRK7sTzhjSWi1?si=TQgkyijsS-WTX7OXGwoC0g] Apple Podcasts → https://podcasts.apple.com/gb/podcast/alen-hadzic-on-engineering-clinical-trial-enrollment/id1829715970?i=1000775363752 [https://podcasts.apple.com/gb/podcast/alen-hadzic-on-engineering-clinical-trial-enrollment/id1829715970?i=1000775363752] Amazon Music → https://music.amazon.com/podcasts/1a43eb87-b83e-441d-9a87-321263e3f821/adam-walker%E2%80%99s-pharma-prescribed-podcast Podbean → https://pharmaprescribed.podbean.com/ [https://pharmaprescribed.podbean.com/] Youtube → https://youtu.be/02tkkvXY4VU?si=-6PyzKLqEqWK-E-T [https://youtu.be/02tkkvXY4VU?si=-6PyzKLqEqWK-E-T] 📖 WHAT WE COVER - $5–7M in Facebook ad data across 50+ clinical trials — and what it revealed - Dyno AI: predicting the true cost per enrolled patient before you spend a dollar - The seven funnel steps from ad click to enrollment — and why each probability matters - Monte Carlo simulations for enrollment cost forecasting - Why a 10% deviation in one funnel step can double your cost per patient - Hot leads vs cold databases: why speed to call changes everything - 70% answer rate across nine calls — but only if you call in the evening - The Colombia call centre: American Colombians running three call blocks a day - Why most AI in clinical trials doesn't work — and how Alen's actually does - Olympic fencing, coach Alexey Cheremsky and waking up at 4am - Bosnian father, French literature PhD mother and never listening to advice - Recording a death metal album while scaling a clinical trial startup - Patent pending on the cost per enrollment methodology ⏱️ CHAPTERS 0:00 Introduction & podcast mission 1:00 Meet Alen Hadzic — founder of Clinical Trial Scan 2:00 Former Olympic fencer, musician, writer, drummer 3:00 How sport and consulting gave him a unique perspective 4:00 Finding clinical trials through Spravato and COVID 5:00 Affiliate marketing: running ads for the biggest recruitment vendors 6:00 $5–7M in advertising data across 50+ studies 7:00 Margins squeezed — so he took control of the funnel 8:00 Understanding the real cost per enrollment 9:00 Why questionnaire design kills your ad performance 10:00 Cost per lead by city: $66 Detroit, $52 Miami 12:00 The algorithm, keywords and why simple ads outperform 13:00 Dyno AI: protocol upload to funnel prediction 14:00 The seven funnel steps — call to enrollment 16:00 Dropout, concierge and speed to call 17:00 Why cold databases fail and hot leads win 18:00 48-hour contact window — the critical threshold 19:00 End-to-end delivery and site-centric pricing 20:00 Small funnel deviations = massive cost changes 21:00 Colombia call team: bilingual, driven, three blocks a day 24:00 Initiation fees, difficulty scores and transparent pricing 25:00 AI hype reality check — "we are not an AI company" 26:00 Why small databases won't save your study 27:00 How Dyno's AI actually trains and improves 28:00 Monte Carlo simulations and confidence intervals 29:00 Expanding: Colombia, Brazil and LATAM 31:00 Mentors: coach Cheremsky, parents, the clinical trials community 34:00 Quick-fire: let life do the work — stop forcing outcomes 36:00 Show up, good attitude, bring yourself 37:00 Music: Iron Maiden changed everything — recording an album 38:00 Golden rule: show up — Kobe Bryant said it best 41:00 dyno.clinicaltrialscan.ai and closing thanks 👤 ABOUT ALEN HADZIC Founder and CEO of Clinical Trial Scan. Creator of Dyno AI (patent pending). Former Olympic fencer. Columbia University. Vlerick Business School. 🌐 https://dyno.clinicaltrialscan.ai 💼 Search "Alen Hadzic" on LinkedIn 🎙️ ABOUT PHARMA PRESCRIBED Long-form conversations with leaders in clinical research, digital health and mental wellbeing, hosted by Adam Walker. 🌐 https://pharmaprescribed.com 💼 https://www.linkedin.com/in/adam-walker-2327951/ #AlenHadzic #ClinicalTrialScan #DynoAI #PatientRecruitment #ClinicalTrials #PharmaPrescribed #AdamWalker #CostPerEnrollment #MonteCarlo #DigitalAdvertising #FacebookAds #OlympicFencer #LifeSciences #ClinicalResearch #PatentPending
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