Aesthetics Business Cast
In this episode of the Aesthetics Business Cast, Vicky Eldridge and Eddie Hooker are joined by Dr Uzma Qureshi, a GP with over 20 years of experience and Medical Director of the doctor-led, CQC-registered My Skin Clinic in Bradford. With a background that includes working as a lead clinician for the Health Service Ombudsman handling NHS complaints nationally, Dr Uzma brings a uniquely informed perspective to one of the most uncomfortable but important topics in aesthetics: what to do when a patient is unhappy. In this episode, Dr Uzma discusses: * Why aesthetics is a particularly challenging environment for managing dissatisfaction * The unique pressures faced by solo practitioners * How communication breakdowns sit at the heart of most complaints * A practical framework for responding: acknowledge, listen, empathise, explain, plan * Why defensiveness escalates complaints and how to avoid it * Building robust processes across the entire patient journey * The critical role of documentation and record keeping * How to handle negative online reviews and protect your reputation * Fostering a clinic culture where mistakes can be discussed openly * What the upcoming licensing regime and Trading Standards involvement will mean for practitioners * Her single most important piece of advice for handling dissatisfaction Whether you're running a clinic, supervising a team, or simply keen to be prepared for every scenario, this episode offers practical, real-world guidance from someone who has handled complaints at the highest level. For more on managing complaints, record keeping and protecting your practice, visit the Hamilton Fraser Content Hub [https://www.hamiltonfraser.co.uk/content-hub]. To find out more about Dr Uzma Qureshi and My Skin Clinic, visit myskyn.co.uk. [http://myskyn.co.uk.]
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