E52: How One AI Campaign Generated $200,000 From Dead Leads featuring Bryce Decora

E52: How One AI Campaign Generated $200,000 From Dead Leads featuring Bryce Decora

Bryce Decora is the founder of CloseBot, an AI-powered lead qualification and appointment booking platform that has processed over 100 million messages across 35 million contacts and booked more than 600,000 appointments, saving businesses an estimated 60 years of collective time. Before building one of the most-reviewed AI tools in the space (20 G2 awards in a single season), Bryce was a mechanical engineer and software developer at Boeing who accidentally automated himself out of a real estate business and learned the hard way exactly where AI belongs in a sales cycle. In this session from the AI for Business conference, Bryce shares the framework he built from that failure: the three-phase business flywheel that separates businesses printing money from businesses burning it. He breaks down where AI should handle the heavy lifting, where human trust is non-negotiable, and how one ClosedBot power user turned 773 dead leads into nearly $200,000 in revenue with a single reactivation campaign. You'll Learn How To: * Use AI to qualify leads and book appointments at scale without sacrificing the human connection that closes deals * Apply the three-phase business flywheel (Attract, Engage, Delight) to reduce stress and build a self-sustaining sales engine * Identify the exact moment in your sales process where AI should hand off to a person * Run a database reactivation campaign on contacts you've written off and generate real revenue from them * Build AI flows using a diagram-based approach that actually works at scale, not just in demos * Set up multi-provider AI redundancy so your business keeps running even when one AI platform goes down * Use ClosedBot's Smart FAQ feature to make your AI smarter over time without manually reviewing every conversation What You'll Learn in This Episode [0:01] Bryce opens with a crowd exercise to understand who's in the room and reveals a striking stat: 3,000 ClosedBot accounts exist in the community, but only 76 are actually being used [1:39] Bryce's origin story: growing up in Nebraska, going to engineering school, landing at Boeing, and realizing big corporate America wasn't the life he wanted [2:07] Why Bryce's wife, a realtor, started consistently out-earning a Boeing software engineer, and how that pushed him to try real estate investing for the first time [3:07] The culture shock of going from writing code alone at a desk to cold-calling distressed homeowners eight hours a day, and why he decided to program his way out of the problem [4:20] How Bryce built a hybrid of AI and virtual assistants in real estate, made a $75,000 commission check, and put all of it into scaling his AI automations [5:05] The moment Bryce proved the skeptics wrong and simultaneously drove himself out of business by going all-in on AI with no human component left [5:49] How real estate professionals approached Bryce after his failure, asked to pay for his technology, and introduced the balanced model that became CloseBot [6:23] The numbers: 100 million messages, 35 million contacts, 600,000 booked appointments, and an estimated 60 years of saved business time worth around $5 million [7:36] Why manually responding to leads at volume breaks down fast, and how the spiral from one missed message to a full inbox meltdown happens to every business owner eventually [9:32] How Bryce's experience training AI models at Boeing in 2018 (four years before ChatGPT) shaped ClosedBot's diagram-based flow builder approach to keeping AI on track at scale [11:48] Introducing the business flywheel: Attract, Engage, Delight, and where CloseBot is specifically designed to fit in that cycle [13:49] Why trust cannot be automated: the case for keeping a human in the engage phase, especially for high-ticket items like coaching, home sales, and big-ticket services [15:10] The cautionary tale: what happens when a business over-automates and customers scream for a person but keep getting a bot, and how that accelerates the recession of trust [16:13] Bryce's counterintuitive advice for anyone feeling overwhelmed at a conference full of AI tools: pick one or two, and then just be a really good person [17:03] The AI for Business done-for-you option: pre-built CloseBot agents that plug directly into your HighLevel account, with setup starting November 10th [18:49] CloseBot's reliability architecture: multi-provider AI fallback across OpenAI, Anthropic, Gemini, Grok, and DeepSeek so your lead qualification never goes down [21:51] The case study: Joey Brown used CloseBot to reactivate 773 leads a roofing client had written off as dead and generated nearly $200,000 in revenue from a single campaign Who This Episode Is For: * Business owners spending hours a day responding to leads manually or through virtual assistants * Anyone running outbound campaigns who needs AI to qualify leads before handing them to a salesperson * Real estate investors, agents, and service businesses managing high lead volume across multiple channels * Entrepreneurs who have tried to fully automate their sales process and hit a wall with conversions * HighLevel users who want to plug AI lead qualification directly into their existing CRM workflow * Anyone at the AI for Business conference who has a CloseBot account and hasn't activated it yet Why You Should Listen: Bryce Decora is not a guy selling a tool he built in a weekend. He is someone who spent years at Boeing training AI models before ChatGPT existed, burned down a real estate business by over-automating it, and rebuilt something better from the wreckage. That experience gives everything he says in this session a layer of credibility that most AI product pitches don't have. He knows what happens when you go too far, and he built CloseBot specifically around that lesson. The framework he lays out, Attract with AI, Engage with humans, Delight with a combination of both, is simple enough to draw on a napkin but grounded in 100 million real conversations. What makes it stick is the honesty. Bryce does not come on stage and tell you AI will solve everything. He tells you where it fails, what it costs when you ignore that, and why the recession of trust means the easiest competitive advantage you have right now is just being a person who shows up. The Joey Brown case study at the end is the kind of real-world proof point that makes this worth sharing. 773 leads written off as dead. One reactivation campaign. Nearly $200,000 in revenue. If you have a database of contacts you are not doing anything with, or you know someone who does, this episode is the blueprint for what to do next. Follow AI for Business here: * Website: https://aiforbusiness.com/ [https://aiforbusiness.com/] * CloseBot: https://closebot.com/ [https://closebot.com/] * Contact for done-for-you CloseBot setup: reach out to Brian and Francis at AI for Business * ClosedBot on G2: 20 fall awards, 90-plus verified reviews If this episode gave you a clearer picture of where AI fits into your business and where it does not, share it with someone who is either drowning in lead response or convinced they need to automate everything before they can scale. The flywheel Bryce breaks down in this session is the fastest path to a business that feels easy instead of one that shuts off the moment you stop feeding it. And if you have a CloseBot account sitting unused, now is the time to activate it. Reach out to the AI for Business team to get a pre-built agent dialed into your HighLevel account and start qualifying leads while you sleep.

E51: The All-in-One AI Stack That Replaces Five Tools You're Already Using featuring Brian Hanson

Brian Hanson is an AI tools builder and educator who created Raven, an all-in-one AI platform he built in three weeks without knowing how to code, housing the top AI models for chat, image creation, video generation, and business content production inside a single interface. He teaches push-button AI strategies to business owners and entrepreneurs who want real implementation without the learning curve. In this session recorded live at the AI for Business event, Brian does a hands-on walkthrough of Raven's core features — from multi-model chat and brand voice creation to image-to-prompt, competitor intelligence, and an affiliate system built right into the platform. If you've been paying for five different AI tools and still feel like none of them are producing content that sounds like you, this episode shows you what one unified platform can do instead. Timeline Summary [0:01] – Brian introduces Raven and clarifies the difference between the free version (prompting only) and the full platform [0:20] – How Raven started as a lead gen prompting tool and grew into a full AI suite [1:15] – The chat interface: switching between ChatGPT, Claude, Gemini 2.5 Pro, Kimi 2, and other top models in one place [2:22] – How Raven's memory works differently from ChatGPT: you choose what gets saved, nothing is stored automatically [3:16] – Brand voice creation: how Brian used 80 Claude-generated copywriter questions to train Raven to write in his voice [4:39] – Voice-to-text input for answering brand voice questions without typing a word [6:00] – The prompter tool: turning a plain English sentence into a structured XML or JSON super prompt [8:46] – Image-to-prompt: uploading a competitor's image or photo to reverse-engineer the exact prompt that created it [10:05] – The image generator models inside Raven: Imagen 4, Flux 1.1 Ultra, Nano Banana, and Flux Image 3.0 [13:51] – The clone tool: training a personal image model on your face to generate branded photos in any scenario [15:03] – The affiliate system: how sharing AI-generated images on social media auto-tags new signups to your account [18:15] – Library tools overview: competitor intelligence, social media calendar, e-book generator, newsletter generator, and hiring tool [23:41] – Brian previews two full days of Raven training inside AI Business Mastery [28:24] – The difference between Pro (passive learning) and AI Business Mastery (live implementation and accountability) 5 Key Takeaways 1. You Don't Need to Know How to Code — Brian built Raven in three weeks using tools like Lovable and no coding background. The barrier to building functional AI-powered apps is lower than most business owners think, and he walks through how he did it inside AI Business Mastery. 2. Brand Voice Is Trainable — Raven's 80-question brand voice builder, designed around what a copywriter would ask, lets you speak or type your answers once and have every piece of content you generate sound like you from that point forward. 3. Prompt Quality Is a System Problem, Not a Skill Problem — Instead of teaching people how to write better prompts, Brian built a tool that does it for them. Plain English in, structured XML or JSON super prompt out, in the format AI models actually perform best with. 4. Competitor Intelligence Can Be Ethical and Powerful — Raven's competitor intelligence tool analyzes email sequences, landing pages, and messaging patterns (not copying them) to help you understand the structure, psychology, and persuasion techniques your competitors are using, and apply those frameworks in your own voice. 5. Passive Learning and Active Implementation Are Not the Same Thing — In a room of 60–70 Pro members at the event, only 5 had gone through the Pro modules. Knowing a tool exists and actually building the habit of using it are different problems, and accountability-based implementation programs solve the second one in a way self-paced content never will. Enjoyed This Episode? If Brian's Raven walkthrough gave you a clearer picture of what an all-in-one AI stack can actually look like for your business, share this episode with a fellow entrepreneur who's still juggling five different tools and none of them sound like them. Subscribe to the AI for Business Podcast and leave a review so more business owners can find this content. We'll catch you in the next one.

E50: Build a Personalized AI Implementation Plan in One Afternoon featuring Tiffany Ablola

Tiffany Ablola is an EOS implementer, Kolbe system coach, and contributor to The People Book who helps overwhelmed leaders move from chaos to momentum by clarifying their strengths and building systems around them. She presented this session on Day 3 of the AI for Business conference, walking attendees through her Delegate and Elevate framework and showing them how to build a personalized AI implementation plan rooted in their own capacity, priorities, and core focus. This episode is a practical, workshop-style session for business owners and solopreneurs who feel buried by everything AI promises but aren't sure what to actually do with it first. If you've walked away from an event loaded with tools and no clear starting point, Tiffany's framework gives you a way to cut through the noise and put your energy where it matters most. Timeline Summary [0:01] Tiffany opens the session with three deliverables: a new way to think about AI, the Delegate and Elevate framework, and a personalized AI implementation plan [1:12] She frames the core problem: 45% of people report burnout from trying to apply AI without knowing how, and the goal is efficiency without adding decision fatigue [2:03] Tiffany introduces herself as an EOS implementer and Kolbe system coach, then names the central premise: AI mirrors your level of clarity or your chaos [5:30] Capacity calculation exercise: attendees define their 100% by identifying their ideal weekly work hours, with answers ranging from 15 to 110 [7:02] The meaning behind the framework name: delegating to someone who is strong at a task naturally elevates them, whether that someone is a team member or an AI intern [9:22] Introducing the four-quadrant worksheet: Love and Great, Like and Good, Don't Love but Can Do, and Don't Like and Not Good [10:34] The Love and Great quadrant is your genius zone: protect it, don't give it your leftovers, and never let draining tasks crowd it out [11:40] The Don't Like, Not Good quadrant is your energy trap: taxes, email, admin, and contract review come up as examples from the room [14:03] The goal is not to eliminate everything in the red quadrant at once but to identify one thing you can move away in the next quarter [16:08] Core focus exercise: attendees identify their passions and strengths to build a personal mission statement, with Tiffany sharing her own as a model [21:50] The personal vision document is introduced as a tool to keep core focus front and center, with a reminder to revisit it quarterly or annually as priorities shift [23:29] How to build your personalized AI plan: photograph your completed worksheet, feed it to AI along with your core focus, and ask for quick wins by week, quarter, and year [26:11] Attendees share their commitments aloud, including a VA hire to finish a book, YouTube video production with AI avatars, and a financial tracking app [29:27] Tiffany wraps with three takeaways: clarify your core focus, delegate or automate in alignment with it, and revisit the process regularly 5 Key Takeaways 1. AI Mirrors Your Clarity — If you bring chaos to your AI tools, they will amplify it. The prerequisite to a useful AI implementation plan is getting clear on what you actually want your work to look like, then prompting from that clarity. 2. Define Your Capacity Before You Delegate — Your 100% is not the same as anyone else's. Whether your ideal week is 15 hours or 60, knowing that number is the starting point for figuring out what needs to go, what can be automated, and what deserves your full attention. 3. Protect Your Genius Zone — The Love and Great quadrant is where your best work lives. The trap is letting draining tasks eat into it until you are giving your highest-value work your leftovers. Identifying what belongs there is the first step to guarding it. 4. Your Core Focus Filters Everything — Before deciding whether to learn a new tool or take on a new project, run it through your personal core focus. If it does not align with your purpose and strengths, it belongs in the delegate, automate, or eliminate column regardless of how exciting it looks. 5. Start With One Thing — The goal coming out of this framework is not a complete overhaul. It is identifying one task in your energy-drain quadrant that you can move away this quarter. That single shift compounds over time and creates the capacity to take on what actually matters. Links & Resources * The People Book (EOS) — available wherever business books are sold * Delegate and Elevate worksheet — referenced as available via the conference app in PDF format * Personal vision document — offered by Tiffany to be shared through the conference team Enjoyed This Episode? If Tiffany's Delegate and Elevate framework helped you see where your energy is actually going, share this episode with a colleague or business owner who is drowning in tasks and not sure where AI fits into the picture. Subscribe so you never miss a session, and if the show has been useful to you, leave a rating and review wherever you listen.

E49: The Last Unfair Advantage AI Can't Take From You ft. Patrick Precourt

Patrick Precourt is a human performance expert and entrepreneur who has spent the better part of his career studying why people behave the way they do and how to sharpen the mental edge that separates those who thrive from those who drift. In this live presentation from a two-day business event, he makes a case that will make a room full of AI enthusiasts uncomfortable: the biggest threat from artificial intelligence is not that machines will replace us, but that we will voluntarily replace ourselves. Patrick walks through the neurological, psychological, and practical consequences of offloading too much of our thinking to technology, from synaptic pruning and the slow death of deep creativity, to the moment we start asking a chatbot how we should feel. The argument is not anti-AI. It is a sharp warning that your soul, your scars, and your story are the only things that cannot be replicated, and in a world of infinite artificial intelligence, your humanity becomes the last true competitive advantage. Timeline Summary [0:02] Patrick opens with a warning about what happens when everyone has access to the same tools and asks the room how they plan to stay relevant [0:43] The Incredibles clip sets up the core argument: when everyone becomes super, no one is [3:41] Three inevitable outcomes when machines do our thinking for us: we dumb down, we go soft, and our creativity slows [5:19] The calculator and cash register examples illustrate how fast we lose skills we stop using [7:46] Why the race to adopt AI is happening without guardrails and what that pattern has looked like throughout all of human history [8:09] The story of a woman using a custom GPT to validate how she should feel about a family problem, and why that signals a serious problem [9:25] The gap between being connected and being authentic, and why entrepreneurs only show 10% of the real picture on social media [10:09] How synaptic pruning works in the brain and why the neural pathways we stop using eventually disappear [12:48] Convenience becomes a crutch, and every crutch leaned on long enough becomes a cage [13:37] The danger is not that AI replaces us. It is that we are willingly replacing ourselves. [15:32] The skills we have already traded for convenience: math, maps, phone numbers, and what that tells us about where this is going next [17:00] Why removing friction from your business also removes the engine that built it in the first place [20:48] The neural link thought experiment: how many people would turn down a chip that made them instantly the smartest person in the room? [22:14] AI can replicate logic, data, and style. It cannot replicate your soul. [23:13] How to convert AI from a threat to a tool: get clear on who you are before you pour yourself into it [26:36] Building a personal code of conduct before you are in an emotionally charged environment so you do not have to make hard decisions under pressure [28:16] Why authentic emotional intelligence is what real leadership is anchored in, and why AI can fake empathy but never feel it [28:43] The elephant and the rider: you are the thinker, AI is the powerful force that needs direction, not autonomy 5 Key Takeaways 1. The Real Threat Is Voluntary Replacement — The danger from AI is not that it takes over. The danger is that we hand ourselves over without noticing. Every skill we stop practicing, every hard problem we outsource, every emotion we validate through a chatbot is a piece of ourselves we are quietly giving away. 2. Friction Is the Engine of Growth — The struggle, the hard conversation, the problem you cannot yet solve: these are not inconveniences to be removed. They are the training that makes you who you are next. Remove the friction and you remove the becoming. 3. Your Soul Is Your Last Unfair Advantage — AI can replicate logic, style, and data. It cannot replicate your scars, your lived experience, or your authentic voice. In a world where every competitor has access to the same tools, your humanity is the only thing that cannot be copied. 4. Clarity In Means Clarity Out — The people who use AI well will be the ones who first get ruthlessly clear on who they are, what they stand for, and what their values actually are. Feed it confusion and it will amplify your confusion back to you at scale. 5. You Are the Rider, Not the Elephant — AI is powerful but not wise. It needs a thinker in the seat directing where it goes. The moment you let the elephant think on its own is the moment it runs through walls. Your job is not to keep up with the machine. It is to stay sharp enough to lead it. Links & Resources * Patrick Precourt — patrickprecourt.com Enjoyed This Episode? Patrick laid out something rare in this conversation: a genuinely contrarian case made with warmth and clarity rather than fear. If you know a business owner or entrepreneur who is going all in on AI without thinking through what they might be trading away in the process, this episode is worth sending their way. Follow the show, leave a rating on Apple Podcasts, and share it with someone who needs to hear the message that your humanity is not a liability in the age of AI. It is the whole game.

E48: The Three Step Formula for Profitable Meta Ads Without Hiring an Agency featuring: Matt Hagberg

In this fast-moving live session, paid ads strategist and $100 million ad spend veteran Matt Hagberg breaks down the exact three-step framework for running profitable Meta ads — without an agency, without overcomplicating it, and without wasting another dollar on campaigns that do not convert. With brutal honesty and a lot of audience interaction, Matt cuts through the noise that most marketing agencies use to justify their fees and shows exactly what actually drives results: the right objective, a landing page that converts, and ad creative built around words that trigger emotion. This is the simplest ads training you will hear — and probably the most useful. Timeline Highlights [00:01] Matt sets the tone — interactive teaching style and a promise to keep it simple [00:42] Why most people have tried ads themselves or hired an agency and failed either way [01:29] The goal — learn to run profitable ads yourself without needing an agency [02:15] Matt's background — over $100 million in ad spend across every major platform [03:11] The three steps to profitable ads and why paid traffic is the most scalable growth lever [03:53] Why Meta — Facebook and Instagram — is the easiest and best place to start [04:13] Step one — tell Meta what you want — leads or sales — and nothing else [05:03] Why every business only needs two things from ads and how to set that up in minutes [06:00] Why targeting does not matter as much as most agencies claim [07:00] How Zuckerberg has invested over $70 billion into AI to make Meta ads work better for advertisers [08:13] The one thing that does matter more than targeting — your ad creative [09:00] Step two — why your landing page is the real reason your ads are not working [09:55] Cold traffic only converts at 30% of warm traffic — what that means for your results [10:17] The three things every landing page must have above the fold on mobile [11:10] Why you should never build a landing page based on how it looks on a laptop [11:30] Live case study — how Matt used his own presentation slide as a landing page example [13:40] Conversion rate optimization explained — what above the fold is actually supposed to do [14:25] Step three — your ad creative is the problem and here is how to fix it fast [15:22] How to use AI to generate ten ad hooks from your landing page in seconds [16:18] Why ugly ads and ugly funnels convert and pretty ads often do not [17:08] Words drive clicks — images and video only support the words if the words work first [19:06] Bonus tip — install Hotjar on every landing page to watch exactly where people drop off [20:19] Without leads and sales you do not have a business — you have a dream Five Key Takeaways 1. Tell Meta you want leads or sales and send them to a website — that is all the setup you need. 2. If your landing page barely converts warm traffic it will never convert cold traffic from ads. 3. Every landing page needs to identify the visitor name their pain and promise a simple solution — all above the fold on mobile. 4. Targeting matters less than your creative — the words in your ad are what actually drive clicks. 5. Ugly ads with emotionally triggering words outperform beautiful ads with weak copy every time. Links & Resources * Meta Ads Manager — Facebook and Instagram ad platform for leads and sales campaigns * GoHighLevel — landing page and funnel builder referenced throughout the session * Hotjar — heat mapping software for tracking landing page visitor behavior * ChatGPT — for generating ad hook variations from your existing landing page copy Closing If this episode gave you a clear path to finally running ads that actually work, be sure to follow, rate, review, and share the podcast. Your support helps us keep delivering sessions like this one. We'll see you in the next episode.