Always on the Hunt with Leo Golubitsky
What does it take to become one of the AV industry's most trusted voices? In this episode of Always on the Hunt, Leo sits down with Joel Carroll, one of the AV industry's most respected educators, trainers, and sales leaders. Through leadership roles at Extron, Atlona, WolfVision, and Mersive, Joel has built a reputation for helping customers, integrators, consultants, and end users simplify complex technology, build trust, and create lasting business relationships. Joel shares how his journey from technical theater to training and eventually sales taught him that success isn't about having the perfect pitch, it's about listening, simplifying complexity, building trust, and investing in relationships long before asking for the business. Leo and Joel discuss: * Why trusted advisors consistently outperform hard sellers * How to simplify complex technology without losing credibility * Why listening is the most underrated sales skill * Adapting your communication style to every audience * How education builds trust and drives long-term success * Transitioning from technical roles into sales * Why relationships, not products, are the real competitive advantage * Building a career through community, mentorship, and authenticity * The importance of work-life balance and knowing when to unplug Whether you're in sales, leadership, engineering, or just looking to build stronger professional relationships, this conversation is filled with practical lessons that extend far beyond the AV industry. Connect with Leo and Joel: Leo's LinkedIn [https://www.linkedin.com/in/leogolubitsky/] Joel's LinkedIn [https://www.linkedin.com/in/thejoelcarroll/] Are You on the Hunt? Visit birddogtalent.com [https://birddogtalent.com/]
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