navigating rebrands & pivots

The consequences of blending our personal identities with our work lives...

Professional platforms like LinkedIn are booming. Careerfluencers are everywhere. And as freelancing rises and job insecurity grows, visibility feels more essential than ever. There’s increasing pressure to build a personal brand by sharing your opinions, hobbies, and even vulnerabilities online. But where’s the line between authentic connection and turning your actual life into professional content? Let's explore the strange, blurry boundary between personal life and work life. Is sharing more of ourselves online truly even a choice anymore?

you do not have to be good

Reflecting on the poem Wild Geese by Mary Oliver

people care more than you think

Do you ever feel like nobody is even seeing your posts? Have you poured hours into creating something that gets 5 likes? We've truly all been there. Here's my take on the matter: You're doing better than you think you are.

my thoughts on signature series

I think we've found the unlock for consistent content.

navigating rebrands & pivots

Let's talk about how to navigate a rebrand or pivot in your content... I have pretty strong feelings about this one, and no shortage of hot takes!