Asking Good Questions with Edward Roske
Richard Benjamins's new book, The AI-Driven Company, explains how organizations can move beyond AI hype and experiments to create scalable, tangible economic value. Edward and Richard also discuss whether AI can create both business value and social value, who should lead AI inside a company, and how generative AI may affect human cognition. Richard has spent three decades in AI. He is an author, a leader in responsible AI, co-founder of an AI ethics observatory, and a builder of AI-for-good and cognitive-health initiatives. He led responsible AI at Telefónica, one of the world's largest telecommunications companies; co-founded OdiseIA, an observatory focused on AI's social and ethical impact; and helped create brAIngym, a project focused on cognitive health in the age of generative AI. What's one way AI can be used for good? Tell me in the comments. Asking Good Questions is hosted by Edward Roske. New episode every week this season. Subscribe: https://www.youtube.com/@Roske-AI LINKS Richard's new book, The AI-Driven Company (LID Publishing), is out July 16 in the UK and November 16 in the US. Buy it wherever you get your books, and support your local bookseller if you can. Publisher: https://lidpublishing.com Caribbean AI Summit (Oct 9-10, San Juan): https://CaribbeanSummit.AI Richard Benjamins on LinkedIn: https://www.linkedin.com/in/richard-benjamins-490554/ OdiseIA, the AI ethics observatory he co-founded: https://odiseia.org BOOKS & RESEARCH MENTIONED The AI-Driven Company, Richard Benjamins (LID Publishing, 2026) Gödel, Escher, Bach: An Eternal Golden Braid, Douglas Hofstadter (1979) Crossing the Chasm, Geoffrey Moore (1991) "Your Brain on ChatGPT," MIT Media Lab, Kosmyna et al. (2025) Flowminder Foundation, mobile-phone data for disaster and epidemic response: https://flowminder.org OdiseIA4Good, the social-good arm of OdiseIA: https://odiseia4good.org brAIngym, the OdiseIA project on keeping your mind sharp while AI does the reps for you CHAPTERS 0:00 Cold open: which jobs does your brain still do on its own? 3:13 How long have you actually been doing AI? (three decades in) 4:30 Responsible AI: does it slow you down, or speed you up? 7:36 Ethical AI vs. AI for good: aiming it at what really helps people 10:47 Whose job is the good-but-unprofitable AI: companies, government, or non-profits? 13:07 Aiming AI at disasters: preparedness and the Flowminder story 19:00 Telefonica: turning phone data into social good (and a business) 22:05 From "Chief Electrical Officer" to Chief AI Officer: does the new title actually deliver? 26:57 Who should own AI: the office of the CFO, or IT? 33:45 How does a company cross the chasm to actually being AI-driven? 37:06 The brain gym: what worried you enough to start it? 38:34 Your brain on ChatGPT: what the MIT study found 42:37 Keeping your brain sharp: darts, table tennis, and the APETECE method 46:07 When's the book out, and where to find Richard 48:03 The takeaway: the one job to keep for yourself This episode of Asking Good Questions is brought to you by Caprus.Ai [https://caprus.ai/]. Check how we empower the office of the CFO to harness the transformative potential of artificial intelligence (AI) and revolutionize their operations.
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