We aren't just afraid of losing money | Loss Aversion

We aren't just afraid of losing money | Loss Aversion

Loss aversion is about more than money. We have a strong "keep it" instinct toward anything that's familiar, or that we consider safe. As brand builders, we have to shake the status quo in our audiences' mind to set the stage for us to be the new safe choice.We talk about how to overcome loss aversion. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Remember, Mindshare Leads to Marketshare! 🧠 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Subscribe to my FREE newsletter: https://d3link.com/z0qo3v [https://d3link.com/z0qo3v] 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/ [https://www.linkedin.com/in/ddotts/]

Mountains out of molehills | The Horn & Halo Effects

First impressions matter, but most don't know how much. Our brains are wired to skew everything we know about someone or something based on our limited original viewpoint. We're talking the horn & halo effects. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Remember, Mindshare Leads to Marketshare! 🧠 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Subscribe to my FREE newsletter: https://d3link.com/z0qo3v 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/

Showing Up Beats Perfection. The Mere Exposure Effect.

Want your audience to like you without even trying? This episode dives into the psychology of familiarity and reveals how consistent brand exposure can help you build more mindshare. Ready to start building meaningful digital relationships? Hit that play button now. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Remember, Mindshare Leads to Marketshare! 🧠 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Subscribe to my FREE newsletter: https://d3link.com/z0qo3v [https://d3link.com/z0qo3v] 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/ [https://www.linkedin.com/in/ddotts/]

Welcome To B2B Courtship

Brand growth is business growth and the reason behind is not what you think. Scaling your business in today's competitive market is tough. Most hit a wall. Picture this: Your customers feel like you're reading their minds. You create offers they can't resist. Your brand practically sells itself. That's the power of behavioral science. I’m launching B2B Courtship, where I study how the science applies to marketing so you don’t have to. In this episode, we're talking about 5 game-changing reasons why you need behavioral science in your toolbox. Ready to start building meaningful digital relationships? Hit that play button now. Subscribe to B2B Courtship to get actionable strategies to build stronger digital relationships. Let's get growing! 📈 DIVE DEEPER INTO BUILDING DIGITAL RELATIONSHIPS: Get the Relationship Funnel Blueprint: https://d3link.com/yKYCmH [https://d3link.com/yKYCmH] Subscribe to my FREE newsletter: https://d3link.com/z0qo3v [https://d3link.com/z0qo3v] 😎 LET’S BE FRIENDS: ╰ LinkedIn: https://www.linkedin.com/in/ddotts/ [https://www.linkedin.com/in/ddotts/] ╰ TikTok: https://www.tiktok.com/@dougdotts [https://www.tiktok.com/@dougdotts] ╰ Instagram: https://www.instagram.com/dougdotts/ [ https://www.instagram.com/dougdotts/]