Barclays New Frontiers

The power of machine learning | Oliver May from Streetbees

19 min · 5. Nov. 201919 min
Episode The power of machine learning | Oliver May from Streetbees Cover

Beschreibung

Streetbees are transforming the way brands do research. Through a global community of 2.6m users or 'bees', each armed with a smartphone app - Streetbees are able to carry out unique in the moment research when a user is purchasing or using a product, transforming the richness and timeliness of the insights. In this episode Oliver May, Co-Founder and COO of Streetbees explains how they use techniques such as machine learning to analyse rich, qualitative data and turn it into actionable quantitative insights.

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Episode eSports breaks into the mainstream | Fnatic's Sam Mathews Cover

eSports breaks into the mainstream | Fnatic's Sam Mathews

Sam Mathews is the founder and Chairman of Fnatic, an eSports team and brand that has made over $15m in competition prizes to date. eSports today is one of the fastest growing entertainment industries on the planet, with estimated global revenues worth around $1bn a year. Sam describes eSports as the "democratisation of entertainment," and he sees competive videogaming as a form of social networking. Indeed he says, "I don't know if you can even call Instagram a social network when you have something like a videogame where you're doing something together." In this podcast, Sam discusses the growth of the industry, its positive forces, and how technology is likely to make eSports more and more physical in the years ahead. It's a fascinating listen, and we hope you enjoy it.

17. Okt. 201920 min