Barefoot Business

Before Cvent, There Was a Typewriter: Jill Rasco on The Wild Origins of Event Tech

43 min · 13. Apr. 2026
Episode Before Cvent, There Was a Typewriter: Jill Rasco on The Wild Origins of Event Tech Cover

Beschreibung

What do mimeograph machines, floppy disks, and early HTML have to do with modern event registration? Everything. In this episode of Barefoot Business, Liz and Jill Rasco of Attendee Management trace the evolution of event tech from literal cut-and-paste newspapers to today’s complex, integrated registration ecosystems. They unpack why registration strategy should start with the end in mind, how early decisions shape everything from reporting to attendee experience, and why the real value isn’t the platform, it’s the people who know how to use it. Plus, a few unforgettable onsite horror stories that prove why experience still beats software every time.  Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/ [https://www.weareichi.com/]

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Episode Conversations to Content Gold: How AI Is Capturing the Real Value of Events with Vamshi Velmajala Cover

Conversations to Content Gold: How AI Is Capturing the Real Value of Events with Vamshi Velmajala

What if every conversation at your event didn’t just happen… but actually worked for you afterward? In this episode of Barefoot Business, Liz sits down with Vamshi of Snapsight to unpack how AI is transforming live event content into actionable insights, shareable moments, and strategic intelligence. From spontaneous think tanks to massive conferences, they dig into how capturing real conversations, not just presentations, can fuel marketing, deepen attendee value, and finally answer the question: what did we actually get out of this event?  Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/ [https://www.weareichi.com/]

13. Apr. 202637 min
Episode Before Cvent, There Was a Typewriter: Jill Rasco on The Wild Origins of Event Tech Cover

Before Cvent, There Was a Typewriter: Jill Rasco on The Wild Origins of Event Tech

What do mimeograph machines, floppy disks, and early HTML have to do with modern event registration? Everything. In this episode of Barefoot Business, Liz and Jill Rasco of Attendee Management trace the evolution of event tech from literal cut-and-paste newspapers to today’s complex, integrated registration ecosystems. They unpack why registration strategy should start with the end in mind, how early decisions shape everything from reporting to attendee experience, and why the real value isn’t the platform, it’s the people who know how to use it. Plus, a few unforgettable onsite horror stories that prove why experience still beats software every time.  Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/ [https://www.weareichi.com/]

13. Apr. 202643 min